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Wine press review for Friday March 27 – 2026

with:

Italian wineries, Italian wine producers, and current wine news.

Below is a wine press review for the web, organized by topic, focusing on the most relevant news for businesses, wineries, operators, and investors in the sector.

Italian wineries

Donatella Cinelli Colombini presents “Cenerentola 2020,” the new expression of the Orcia DOC Riserva.

At Fattoria del Colle in Trequanda, Donatella Cinelli Colombini presented the new vintage of Cenerentola 2020 Orcia DOC Riserva , with an original format that intertwined tasting, fashion, design, music, and history. The message was clear: wine is not just a production technique, but a cultural interpretation of the times in which it was born. Also central was the call to revive the native Foglia Tonda grape, promoted alongside Sangiovese.

Due Santi Vineyard, the winemaking miracle of Bassano del Grappa

In Bassano del Grappa, an area better known for grappa than wine, the Zonta family’s Vigneto Due Santi project continues to be an example of entrepreneurial tenacity and the creation of local value. This story demonstrates how identity, quality, and continuity can foster new wine regions, even outside the most obvious areas.

Moncalisse, the Walch sisters’ new sparkling wine project

Julia and Karoline Walch launch Moncalisse , a new project dedicated exclusively to sparkling wines in Trentino, in the heart of the Trento DOC region. The project stems from a plot of land purchased in 2016 on Monte Calisio and is based on a clear vision: to create a new specialized winery, focusing on altitude, temperature range, and the strong identity of the place.

Mionetto renews its governance structure: Fabio Boldini is the new CCO Italy.

The historic Valdobbiadene winery is strengthening its organizational structure with the addition of Fabio Boldini to the management board as Chief Commercial Officer for Italy . The goal is to consolidate the brand’s positioning in the domestic market and more effectively support its international growth.

Carpi and Sorbara wineries, concerned about the crisis

The mayor of Carpi, Riccardo Righi, expressed grave concern about the situation at the Cantina Sociale di Carpi e Sorbara , underlining how a crisis of this magnitude could have not only corporate effects, but systemic effects on the entire winemaking and processing chain in the area.

Monte Rossa hosts the Buon Ricordo assembly

The annual meeting of the Ristoranti del Buon Ricordo (Good Memory Restaurants ) took place at the Monte Rossa winery in Franciacorta, an event that strengthened the bond between fine dining, regional cuisine, and local wine. It was an important sign of the alliance between hospitality, gastronomic storytelling, and the promotion of appellations.

Cantine dell’Angelo: Focus on “Del Nonno” Irpinia Coda di Volpe DOC 2023

From Irpinia comes a confirmation of the value of Southern Italy’s historic grape varieties: Cantine dell’Angelo’s Coda di Volpe DOC 2023 “Del Nonno” stands out for its stylistic precision, minerality, and territorial identity. This wine reinforces the image of an Irpinia region increasingly capable of producing white wines with great personality.

Italian wine and Italian oenology

Prosecco on tap: Masaf begins checks

Inspectors from the Italian Food and Agriculture Organization ( MASAF) are conducting checks on the serving and marketing of Prosecco DOC and Conegliano Valdobbiadene DOCG in public establishments. They are also monitoring the phenomenon of wine served “on tap” or in bulk, improperly labeled as Prosecco. Fines can reach up to €5,000 . This is a strong reminder to protect designations and promote fair trade practices in the HoReCa sector.

Agricultural diesel: the sector remains on the margins of aid

Legislative Decree No. 33 of March 18, 2026, created to combat rising energy prices, includes measures that, however, have little impact on agricultural diesel fuel . For the primary sector, the real benefit amounts to a few cents per liter, quickly absorbed by rising prices. This is a key issue for agricultural and winemaking businesses, which continue to face cost pressures.

Fine wine, first signs of recovery

The fine wine market is showing signs of stabilization. According to Liv-ex estimates, the Fine Wine 100 could close 2026 with a 2.1% gain, supported by price readjustment and more favorable financial conditions. This is of interest not only to collectors, but also to premium Italian brands focused on the high-end segment.

Derthona Timorasso, steady growth for a distinctive denomination

From March 28th to 30th , Derthona Due.Zero , an event dedicated to Timorasso, returns to Tortona, involving 50 producers. The Colli Tortonesi Consortium emphasizes how Derthona has played a crucial role in the growth of the denomination, which continues to demonstrate resilience during a delicate period for Italian wine. It’s a prime example of the successful revitalization of a once marginal grape variety.

Drones in the fields: Coldiretti welcomes the green light from the Agriculture Commission.

Coldiretti welcomes the advancement in the use of drones in agriculture , considering it consistent with the need for innovation, greater efficiency, and a response to climate change. For Italian wine, the topic opens up interesting prospects in terms of precision agriculture, sustainability, and rationalized treatment.

Wine consumers in Italy are growing thanks to young people

The UIV-Vinitaly Observatory paints a less pessimistic picture than is often portrayed: in Italy, wine consumers number approximately 30 million , equal to 55% of the population , with a stable base and even slightly increased compared to 2011. However, the way people drink is changing: less daily consumption and more occasional consumption, guided by the principles of moderation and quality. The data on the preferences of Gen Z is striking, attracted by great reds such as Amarone, Barbaresco, Taurasi, Bolgheri, and Chianti.

Italian wine in search of a new narrative

The launch of Vinitaly has revealed a strong strategic direction: Italian wine must strengthen three crucial levers, also highlighted by Luigi Scordamaglia of Filiera Italia: reputation, biodiversity, and territorial brands . In a context of high costs, new consumption patterns, and unstable markets, the sector’s language must become more understandable and less self-referential.

The “pioneers” of Italian wine reflect on the future

The reflections of figures such as Piero Antinori, Marco Caprai, Paolo Damilano, Gaetano Marzotto, and Josè Rallo bring the theme of the transition between eras back to the forefront: from a period of building modern Italian wine to a phase in which it is necessary to rethink positioning, the industrial model, and the relationship between wine and its territories.

Pinot Grigio Delle Venezie will be the Official Wine of the 2026 Giro d’Italia.

The Consorzio DOC Delle Venezie is tying its image to the 2026 Giro d’Italia , strengthening Pinot Grigio’s positioning as a national excellence capable of reaching a broad, popular, and international audience. This is a particularly interesting territorial marketing and reputational initiative.

International

The US needs an extraordinary plan to relaunch Italian wine after it is hit by tariffs.

Coldiretti and Filiera Italia are calling for a special promotional plan to support Italian wine on the US market, following a sharp decline in value in 2026. The United States remains a key market, accounting for approximately 23% of global Italian wine exports .

Exports to the United States in sharp decline

Matteo Zoppas, president of the Italian Trade Agency (ITA) , notes that the start of 2026 for Italian exports to the US has been very difficult, with January down 35% according to his forecast. Among the pressure factors: tariffs, the euro-dollar exchange rate, consumer behavior, inventory management, and international geopolitical tensions.

Victor Schwartz: Clear rules needed to combat illegal tariffs

American importer Victor Oscar Schwartz , who led the Supreme Court appeal against the tariffs, reiterated how these measures have generated instability and damage to the entire supply chain, from producers to importers. His remarks emphasize a key point: wine exports require regulatory predictability, not political shocks.

Wine events

Vinitaly Design Award 2026: Packaging and Identity at the Center

The Vinitaly Design Award reaches its thirtieth edition with 284 finalist projects and Michelangelo Pistoletto as honorary president of the jury. The award confirms the strategic importance of labels, bottles, and visual language as competitive positioning tools in the wine and spirits market.

Trento hosts a conference on sustainability and Geographical Indications

On April 9 and 10, 2026, the University of Trento will host the conference “The regulation of Geographical Indications under the test of sustainability: the case of the wine supply chain.” This high-profile event will address the relationship between GIs, sustainability, supply chain governance, and legal instruments.

Vinitaly 2026: Italian wine relaunches its central role

The 58th edition of Vinitaly , scheduled to take place in Verona from 12 to 15 April 2026 , with OperaWine on 11 April, was presented in Rome. Vinitaly confirms its position not only as a trade fair, but also as a strategic platform for the repositioning of Italian wine in a period of great international complexity.

4,000 exhibitors and operators from 140 countries expected

The message emerging from the Vinitaly presentation is one of reaction and confidence: the sector aims to transform the crisis into a competitive lever, leveraging biodiversity, quality, reputation, and commercial capacity. Wine is confirmed as one of the strongest assets of the Italian agri-food system.

Vinitaly-NoLo Experience: The area dedicated to low- and dealcoholized wines debuts.

Vinitaly 2026 sees the debut of the NoLo Experience , a new space dedicated to low- and no-alcohol wines. This project captures the growing interest of Italian companies in a segment that is still young but destined to make its mark, especially in international markets and new consumption opportunities.

The Wine Net at Vinitaly Tourism 2026

The Wine Net cooperative network will be present at Vinitaly with a shared stand in the Vinitaly Tourism area, strengthening the narrative of cooperative wine as an experience of territory, hospitality, and local identity. This is an important signal of the role of wine tourism as a driver of development.

Wine tourism in San Casciano dei Bagni: nine wineries join forces

With “Fonti di Vino – Tra calici e acque termali,” San Casciano dei Bagni seeks to transform wine into a unifying tool for the region’s narrative. The nine wineries involved represent an interesting model of alliance between production, tourism, and local identity.

Final summary

Today’s photograph depicts an Italian wine sector that moves along four very clear lines.

The first is the protection of value , with stricter controls on denominations, greater attention to packaging, reputation and commercial protection of the product.

The second is the transformation of the market , where there are growing signs of change in consumption, communication, the use of technology and even in the openness towards emerging segments such as dealcoholized products.

The third is external pressure , especially on international markets, with the United States remaining decisive but today also particularly fragile for Italian exports.

The fourth is the centrality of the territory : from small, distinctive denominations like Timorasso to major events like Vinitaly, the wine system continues to find strength in its ability to network, better communicate its story, and transform the territory into an economic, cultural, and tourist asset.

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If you wish, I can also transform this review into a more journalistic version, ready for web publication , with even stronger titles and shorter paragraphs.

Wine press review for Thursday March 26 -2026

with:

Italian wineries, Italian wine producers, and current wine news.

The Italian wine sector continues to navigate structural market transformations, designation innovation, international consolidation, and new economic challenges . Below are the day’s key news items, organized by topic.

Italian wineries

Mezzacorona awarded as the best Italian cooperative of the last 25 years

The Mezzacorona Group confirms its position as a leading player in Italian wine cooperatives. At Mundus Vini 2026 , during ProWein in Düsseldorf, the Trentino-based company received the award for “best Italian cooperative of the last 25 years.” The group, active in over 60 countries , includes companies such as Rotari (Trentodoc) and Feudo Arancio in Sicily , while the subholding Nosio manages international marketing. The award confirms the path taken by several Italian cooperatives, which have focused on quality, price positioning, and global growth .

Cantina di Carpi activates protective measures for a €12.8 million debt.

Cantina di Carpi, Sorbara e Bazzano has requested the activation of the protective measures provided for by the Corporate Crisis Code to address debt of approximately €12.8 million . The procedure allows for a freeze on creditors’ claims for twelve months, allowing management to develop a recovery plan.

Compulsory liquidation for Cantine Leonardo da Vinci

The historic Tuscan cooperative Cantine Leonardo da Vinci , founded in 1961, has been placed into compulsory administrative liquidation by the Ministry of Business and Made in Italy. As of August 31, 2025, it had short-term debts of over €13 million , against a negative net equity. Despite the liquidation, operational continuity of production for its members has been guaranteed.

Centopassi, the wine from land confiscated from the mafia

In Sicily, Centopassi , a winemaking project linked to the Libera Terra cooperatives, represents a virtuous model for valorizing lands confiscated from organized crime. The winery combines native grape varieties, territorial identity, and a presence on international markets , demonstrating how a strong ethical project can also generate solid commercial results.

Feudi di San Gregorio celebrates 40 years of wine and design.

The Campania winery celebrates forty years of activity with an exhibition at the Milan Triennale dedicated to its collaboration with designers Lella and Massimo Vignelli , who contributed to the company’s visual identity. The project explores how wine can become a cultural object through design, graphics, and storytelling.

Italian wine and Italian oenology

Wine remains central to Italians’ habits

According to an analysis by the Nomisma Wine Monitor Observatory , 9 out of 10 Italians have consumed wine in the last year . However, the sector is changing:

  • Global consumption fell from 236 to 215 million hectoliters between 2019 and 2024
  • Italian consumption is stable ( 22.6 → 22.3 million hectolitres )
  • Over the last twenty years , Italian exports have grown by 141%

Territory is increasingly emerging as a determining factor in purchasing choices .

Asti Rosé arrives: a new typology for the denomination

Piedmont officially introduces a new style: Asti Rosé , made with Moscato (70–90%) and Brachetto (10–30%) using the Martinotti method. The wine will be available in various versions, from sweet to extra brut , to meet the demands of international markets. Its commercial debut is expected at Vinitaly .

The return of Nas-Cëtta to the Langhe

Once nearly extinct, the native Nas-Cëtta grape is experiencing a resurgence in the Langhe. In the 1990s, experiments brought this rare white wine back to life, and today it is promoted by producers like Elvio Cogno and Le Strette , becoming a symbol of Piedmont’s viticultural biodiversity.

The “Italian model” of moderate consumption

A study promoted by Federvini and La Sapienza University highlights how Italy maintains a moderate and convivial drinking style. Over 80% of wine is consumed during meals, and average consumption is 8 liters of alcohol per capita , lower than the OECD average.

Prosecco still the driving force for Italian wine

The Prosecco system continues to grow:

  • Prosecco DOC : 667 million bottles in 2025 (1.1%)
  • Conegliano Valdobbiadene DOCG : 98 million (8%)
  • Asolo Docg : 32 million (16%)

Over 82% of production is intended for export and Easter orders are estimated to grow by 4% .

High stocks in Italian cellars

The Cantina Italia report highlights 61 million hectolitres of wine in stock , an increase compared to 2024. This figure highlights the need for the sector to redesign production and market strategies .

Local wines prevail in restaurants

According to an analysis of the HoReCa market carried out by Trinko , between 70% and 75% of the labels in Italian restaurants come from the same region as the restaurant , confirming the strong link between wine, cuisine and territory .

Roero relaunches Arneis and Nebbiolo

The Roero area aims to strengthen its winemaking identity through the promotion of Arneis and Nebbiolo , with the aim of definitively emerging from the shadow of the Langhe.

Valoritalia expands its sustainability certifications

The Valoritalia certification body, which controls approximately 60% of Italian bottles with a denomination of origin , is expanding its activities towards environmental and sustainability certifications, such as Equalitas, VIVA and the ISO standard on carbon footprint .

“Consumers are confused”: the industry demands clarity.

Wine expert Graziana Grassini highlights how conflicting messages about health, prices, and alcohol consumption are creating confusion among consumers , highlighting the need for clearer communication from the industry.

International

Napa Valley in trouble

According to Silicon Valley Bank ‘s annual report, the U.S. wine industry saw declining revenues and production in 2025, with demand expected to bottom out between 2027 and 2028. Major groups such as E.&J. Gallo and Constellation Brands have announced staff reductions and industry reorganizations.

The EU-Australia agreement and the name Prosecco

The new trade agreement between the European Union and Australia stipulates that the name Prosecco cannot be used for Australian exports for ten years , although it will remain permitted on the domestic market as a varietal indication.

British viticulture is growing

In the United Kingdom, viticulture continues to expand. WineGB’s 2025 Harvest Report highlights a “mast year,” or exceptionally abundant vintage, confirming the consolidation of the quality of English wines.

Wine remains the favorite drink of the French

According to the SoWine Barometer 2026 , wine remains the most popular alcoholic beverage in France with 52% of preferences , ahead of beer and Champagne, despite a general trend of moderation in consumption.

The phenomenon of collectors with too many bottles

More and more collectors find themselves with cellars that are too large for their consumption. This phenomenon is fueling the secondary wine market and new strategies for managing private collections.

Wine events

Vinitaly 2026: over 4,000 exhibitors

The next edition of Vinitaly will see:

  • 4,000 exhibitors
  • 18 pavilions
  • over 100,000 m2 of exhibition area
  • more than 2,000 accredited journalists

The event confirms its position as one of the main international wine hubs.

OperaWine 2026 celebrates great Italian wine

The Wine Spectator event pays homage to the history of Italian wine and its protagonists, from Sassicaia to Tignanello , recounting the journey that has brought Italy to the pinnacle of world quality.

The “Cantine d’Italia 2026” guide has been presented.

The Go Wine guide dedicates ample space to winery visits, with information on production, hospitality, and wine tourism itineraries.

Sicily Trophy 2026

The event dedicated to the great Sicilian wines highlights the role of native vines , with Nero d’Avola as the protagonist of the island’s qualitative rebirth.

Wines of the Heart 2026 in Genoa

The guide, born from a social media project conceived by Olga Schiaffino, brought together producers and enthusiasts in Genoa for a tasting of the community’s most popular wines.

Italian wine also arrives at the cinema

The film “It’s Not the End of the World” , shot in Verona, brings the world of Valpolicella to the big screen, starring iconic wines such as Amarone Costasera and Campofiorin by Masi Agricola.

Strategic summary of the day

Today’s news shows a sector undergoing profound transformation :

  • global consumption down but Italian exports still strong
  • continued growth of some denominations such as Prosecco
  • return of native vines and territorial identities
  • increase in wine stocks in cellars
  • economic tensions affecting some historic cooperatives
  • increasingly intense international competition.

Italian wine remains one of the pillars of the national agri-food sector, but its future will increasingly depend on the ability to enhance territories, quality and global positioning .

Thanks for listening. Today’s wine press review was brought to you by WINEIDEA.IT .

See you tomorrow with the next wine news.

Wine press review for Wednesday March 25 -2026

with:

Italian wineries, Italian wine producers, and current wine news.

Italian wineries

Leonardo da Vinci Winery is in liquidation: a story spanning over 60 years has come to an end.

A symbolic event for the Tuscan wine cooperative has come to an end. The Ministry of Business and Made in Italy has ordered the compulsory administrative liquidation of the historic Cantine Leonardo da Vinci, founded in 1961. The company’s financial situation is now compromised: current assets of approximately €5.5 million, short-term debt of €13.5 million, negative equity, and ongoing litigation. The liquidation process has been entrusted to commissioner Luigi Zingone. A key point: this case confirms how financial strength, governance, and debt control are today just as crucial as the quality of the wine.

Caviro Group inaugurates its dealcoholization plant and presents its low-alcohol Tavernello sparkling wine.

Caviro is accelerating its no- and low-alcohol production with a €1.8 million investment in a new facility in San Felice sul Panaro, in the province of Modena. The 200-square-meter facility can process up to 30,000 liters per day, equivalent to a potential annual production of approximately 9 million bottles. The technology employed aims to reduce alcohol while preserving the wine’s aromatic profile and structure. Key point: the Italian cooperative sector is making a tangible entry into the dealcoholization supply chain, a sign that the market is changing more rapidly than many producers realize.

XtraWine launches “Vigne d’Italia”: a private label offering professional selection and producer anonymity.

The online wine club XtraWine presents a new private line of 17 labels distributed across four Italian regions: Piedmont, Tuscany, Veneto, and Alto Adige. The project strengthens the company’s positioning as a selector and brand owner, but it brings with it a delicate issue: the producer’s identity remains secondary to the commercial strength of the distribution brand. Key point: models are emerging that shift value from the winery to the distributor-brand, with significant implications for margins, recognition, and building relationships with consumers.

OperaWine: Cantina San Michele Appiano debuts among Wine Spectator’s “Classics”

The Alto Adige winery has entered OperaWine’s “Classics” category with its Sauvignon Sanct Valentin 2016. This recognition consolidates the company’s international presence and highlights the consistent quality it has built over the years. Key point: when a winery manages to combine style, identity, and consistency over time, international recognition becomes a real asset for positioning.

Masottina celebrates 80 years with a multi-vintage Prosecco

To celebrate its 80th anniversary, RDO Multivintage Brut is born, a blend of five vintages from 2020 to 2024. This launches the Venetian winery’s Heritage Collection and introduces a more experimental approach to Prosecco, inspired by the logic of classic method blends. Key point: innovation within a strong denomination is possible, but it must be done with stylistic rigor and clear brand consistency.

Eleusi, Mattia Binotto’s wine debut with the Trentino Chardonnay “Animantica.”

Cantina Eleusi’s first wine is called Animantica: a 2021 Chardonnay Trentino DOC, approximately 2,300 bottles from a forty-year-old vineyard in Faedo. The project was born with a strong identity and has already attracted attention thanks to Mattia Binotto, known for his Formula 1 career. Key point: new entries in the wine industry can only generate value if accompanied by long-term vision, technical credibility, and territorial authenticity.

Marchesi di Barolo: Barolo Coste di Rose 2022

The Abbona family’s 2022 Barolo Coste di Rose stands out for its elegance, freshness, precise tannins, and aromatic complexity. This label confirms the Piedmontese winery’s ability to interpret even complex vintages with restraint. Key point: true quality emerges especially when the vintage is challenging.

Flour: Amarone della Valpolicella Classico Mezzadro alla Fontana Riserva 2015

A reserve that chronicles the journey of the Farina family, from sharecroppers to contemporary interpreters of Valpolicella Classica. Limited production, only in the finest vintages, and long aging in barriques, large barrels, and bottle. Key point: family storytelling, when authentic and supported by quality, remains one of Italian wine’s strongest assets.

Bubble: Amarone della Valpolicella Classico Le Poiane 2020

Bolla confirms its leading role in Veneto wine with a production facility spanning 312 hectares and 3.7 million bottles. The brand, now part of Gruppo Italiano Vini, continues to operate consistently on international markets. Key point: the strength of a historic brand lies in its ability to remain recognizable even after changes in ownership and scale.

Cantina 366: Canavese Nebbiolo Vine Selection 2022

A lively, fresh, and drinkable Nebbiolo, created in a winery focused primarily on local whites. Careful vinification, light oak, and a balance focused more on tension than power. Key point: even less central appellations can generate interest when they interpret the grape variety with personality and contemporary lightness.

Arianna Occhipinti and the wines that break down stereotypes about the South

Vittoria has a consolidated vision: Southern reds aren’t necessarily brawny, but refined, fresh, territorial, and moderately alcohol-rich. Organic farming, spontaneous fermentations, the prevalent use of cement, and no filtration define a consistent and recognizable style. The key point: Southern wine continues to generate the most interesting signals when it stops chasing power and returns to interpreting identity and drinkability.

Italian wine and Italian oenology

Friuli designs the wine of the future: less alcohol and more resilient vineyards.

Alessandro Leon, president of Vivai Cooperativi Rauscedo, looks to 2030, focusing on varietal resistance, new markets, and adapting to geopolitical and climate change. A strategic question is on the table: what kind of wine should Friuli produce to remain competitive? Key point: the future of wine depends on the ability to plan today for what the market will demand tomorrow, not simply defending the historical model.

Wine prices are falling: why is it cheaper than beer and spirits?

ISTAT data for January 2026 show a 1.9% drop in wine consumer prices compared to January 2025. Over the same period, spirits and liqueurs fell 0.5%, while beer stabilized. A structural deflationary phase in wine is thus consolidating. Key point: price pressure is no longer an episodic phenomenon, but rather a symptom of a deeper imbalance between supply, positioning, and demand.

Oltrepò: Wine prices rise, but grape values plummet.

According to Unioncamere, production will rise again by 32.6% in 2025 compared to 2024, though still below 2023 levels. Wine is growing, but the price paid to winemakers for their grapes continues to suffer. Key point: when the supply chain becomes polarized, the risk is that industrial recovery will not translate into agricultural income.

Wine & Business: “Healthy” Business Management According to Renzo Cotarella

Renzo Cotarella reiterates that today’s competitive winery must coherently integrate planning, finance, agronomy, cellar, people, marketing, and sustainability. Sound management isn’t a theory, but a measurable method. The key point: in modern wine, it’s not enough to make a good product; the business must be managed as a system.

Regenerative viticulture: initial experiences from the Bayer Crop Science project

The “Regenerate to Grow” project, launched in 2025 and explored in depth at the meeting on March 11, 2026, in San Patrignano, aims to integrate agronomic sustainability, digital support, and biodiversity monitoring. Key point: regenerative viticulture is moving beyond the theoretical stage and beginning to be tested with concrete field applications.

Mountain on the Wine Route: land of noble vines

A regional study dedicated to Montagna sulla Strada del Vino, in Alto Adige, where Pinot Noir, landscape, soil, and microclimate create a highly valuable winemaking identity. Key point: in strong terroirs, the denomination alone isn’t enough; the ability to express the place in a distinctive way is increasingly important.

Confused ideas about the price of wine

A reflection on the pricing debate: wine isn’t “too expensive” in an absolute sense, but rather its value is what the market is willing to recognize. In a global and hypercompetitive context, there are no artificial shortcuts to price formation. Key point: the real issue isn’t the price itself, but the perceived value and the ability to sustain it.

Puglia rediscovers its white grapes

The region is embarking on a strategic rebalancing that pairs structured reds with a new focus on whites, combining the rediscovery of local grape varieties, freshness, and the potential for market repositioning. Key point: Apulian whites can become a concrete lever for renewing the region’s image.

ISO certifications and wine: why they are an advantage for wineries

Organizational certifications, often perceived as mere formalities, are being reinterpreted as concrete tools for managing and improving processes. The topic is also addressed through the technical contribution of the Italian Wine Union. Key point: certifications create value when they become corporate governance methods, not just paperwork.

France and Italy invest over 1.3 million euros in alcohol reduction

The DEVIN0 cross-border project, funded by the Interreg VI-A France-Italy ALCOTRA Program, will launch on March 31st in Castagnito. Its focus: innovation, training, and development of alcohol-free de-alcoholization down to 0°C. Key point: de-alcoholization is no longer an experimental niche, but a strategic focus of research and training.

Venetian Prosecco and Radicchio at the Heart of the European Bioeconomy

The TeBiCE project has concluded its work in Legnaro, focusing on opportunities for valorizing agricultural biomass within the framework of a circular economy. Key point: winemaking supply chains will increasingly be judged by their ability to transform waste and byproducts into value.

Prosecco: resilient exports and growing orders for Easter 2026

According to Confindustria Veneto Est, Prosecco is holding up well on international markets and is seeing an estimated 4% increase in orders for Easter 2026. Key point: in a challenging period for Italian wine, Prosecco continues to stand out as a denomination with high commercial elasticity and strong global recognition.

International

The European Union allows Australia to use the Prosecco name on the domestic market.

The new trade agreement between the EU and Australia grants Australian producers the right to use the Prosecco name on the domestic market, while exports under that name must cease within 10 years. A key point: this sets a delicate precedent regarding geographical indications and the protection of the identity of European denominations.

Goodbye wine, Beijing chooses sobriety

China’s crackdown on conspicuous alcohol consumption at official events, combined with the economic slowdown, is severely impacting the demand for imported wine. The consequences are being felt from Bordeaux to Australia. Key point: China is no longer the mirror market many producers imagined; today, caution, repositioning, and a political as well as commercial perspective are required.

Which is better: wine or beer? A study on its effects on the heart.

An observational study of over 340,000 British adults, to be presented on March 28 at the American College of Cardiology, suggests possible differences in the cardiovascular impact of low-to-moderate consumption between wine and beer. Key point: this remains a highly sensitive topic, where communication and scientific rigor must be combined to avoid risky simplifications.

Wine events

Wine & Wellness at Tenuta Roletto

The experience that combines a winery tour, outdoor Pilates, and tasting is back. A format that ties together landscape, wellness, and conviviality. Key point: the most engaging wine tourism today is one that builds experiences, not just visits.

I WINE: Marche and Campania on display in Rome

The ninth edition of “IO VINO, Selezione da Vitigno Autoctono” brought to the capital a comparative reading of two regions distinct yet united by a strong viticultural identity. Key point: events dedicated to native grape varieties remain crucial for differentiating the Italian offering.

2026 Wine Proposal at Leopolda

In Florence, the presentation of the 2026 Proposta Vini catalog brought together over 200 exhibitors from Italy and abroad, with masterclasses and tastings focused on understanding the different regions and production styles. Key point: high-quality trade events continue to be strategic venues for selection, networking, and positioning.

DEVIN0: Official launch on March 31st in Castagnito

The presentation event for the Italy-France project on alcohol reduction will be one of the first structured discussions between research, education, and businesses on a topic expected to grow rapidly. Key point: the supply chain is beginning to organize itself culturally, not just technologically.

Thanks for listening. Today’s wine press review is brought to you by WINEIDEA.IT.

See you tomorrow.

Wine press review for Tuesday March 24 -2026

with:

Italian wineries, Italian wine producers, and current wine news.

The wine sector continues to evolve amid technological innovation, market transformations, new production strategies, and geopolitical dynamics impacting exports and international logistics. At the same time, new consumer trends, sustainability projects, and initiatives are emerging that strengthen the connection between wine, territory, and tourism.

Below is today’s wine press review, organized by thematic area.

Italian wineries

La Viarte: The Schioppettino “Oparis” tells the story of the Colli Orientali del Friuli. In the Colli Orientali del Friuli, just a few meters from the Slovenian border, La Viarte continues to showcase the Ponca terroir with distinctive wines. Among these, the Schioppettino di Prepotto Oparis 2022 stands out, a fragrant and dynamic wine with notes of cherry, raspberry, and green pepper. The winery, acquired in 2023 by the Polegato family, boasts 24 hectares of vineyards and 14 hectares of woodland and produces approximately 200,000 bottles annually , distributed across several lines, including Classici, Liende, and Puarte.

Cantina Rauscedo: A New Vision with Director Flavio Geretto Cantina Rauscedo, one of the most important Friulian cooperatives in the sector with over 2,000 hectares , is embarking on a new strategic phase with the arrival of General Manager Flavio Geretto , who has been a key figure at Villa Sandi for years. The goal is to strengthen the cooperative model by focusing on quality, traceability, and territorial identity , building a quality pyramid capable of enhancing production.

Mattia Binotto makes his wine debut with Animantica. Former Ferrari team principal Mattia Binotto enters the world of wine with Animantica , a 2021 Chardonnay Trentino DOC produced in Faedo by Cantina Eleusi. The first production is limited to approximately 2,300 bottles , obtained from forty-year-old vineyards located at 410 meters above sea level .

Vecchie Terre di Montefili: Contemporary Chianti Classico The Panzano in Chianti estate, relaunched in 2015 by Nicola Marzovilla with American partners, represents a balance between international vision and territorial roots. At the helm of the estate is winemaker Serena Gusmeri , who interprets Chianti Classico through a sensitive approach to the vineyard and its natural expression.

Tenuta Montauto: in Maremma, white wines surprise the market. In Campigliola di Manciano, Tenuta Montauto is opting for a counter-current approach: promoting white wines , particularly Sauvignon Blanc, in an area traditionally associated with red wines. The winery takes advantage of unique soil and climate conditions: sea breezes, mineral soils, and altitudes between 200 and 500 meters .

Franciacorta: the cooperative of small winemakers Since 1952, a cooperative made up of around 50 small winemakers has kept the local winemaking tradition alive, contributing to the promotion of denominations such as Sebino, Cellatica, Curtefranca and Ronchi di Brescia , in addition to the Franciacorta DOCG.

Terre d’Oltrepò Crisis: Negotiations Stalled . The future of the Terre d’Oltrepò Winery remains uncertain. The relaunch with Collis Veneto Wine Group is proceeding slowly, and membership remains limited, with approximately 100,000 quintals of grapes guaranteed for the next harvest , a lower number than expected.

Solopaca Social Winery victim of theft. Unknown individuals stole wine and equipment from the Solopaca Social Winery in Campania, including the company vehicle used for transport. Among the stolen wines were Aglianico del Taburno DOCG, Falanghina del Sannio DOC, and other local wines .

Italian wine and Italian oenology

Caviro launches “Tavernellow,” a low-alcohol wine. The Caviro group enters the NoLo (no and low-alcohol) wine segment with the new Tavernellow , a partially dealcoholized sparkling wine. The €1.8 million investment in a plant in Savignano sul Panaro allows for production of up to 30,000 liters per day , with an annual potential of over 9 million bottles .

The Water Challenge in European Vineyards Climate change is reshaping Mediterranean viticulture. Recent studies have shown that producing 1 liter of must requires between 250 and 350 liters of water , highlighting the growing pressure on water resources and making water-efficient technologies crucial.

Technologies and research to combat climate change The Polytechnic University of Turin is leading two research projects – IN-VITE and AgriCAM – dedicated to the development of digital tools and sensors for intelligent vineyard management, with the aim of adapting viticulture to the effects of a changing climate.

ISO Certifications: A Competitive Advantage for Wineries. In the wine industry, interest in ISO organizational certifications is growing, as markets and large-scale retailers increasingly demand them. In addition to environmental sustainability, these standards improve business processes, traceability, and international reputation .

The Debate on “Post-Natural Wine” The book “Post-Natural Wine” by philosopher Roberto Frega analyzes the evolution of the debate on natural wine, offering a reflection that transcends ideological conflicts and calls for a more balanced vision of tradition, science, and wine culture.

International

Made in Italy exports to decline at the beginning of 2026. According to preliminary Istat data, 2026 opens with a -4.6% drop in Italian exports , while agri-food exports are down -7.7% . The decline in the United States is particularly sharp ( -26.4% ).

US wine tariffs: revenues of over $492 million in 2025 According to the American Association of Wine Economists, US wine tariffs generated $492.2 million in 2025 , a significant increase compared to previous years.

Wine Logistics Under Pressure as Middle East War Surge Conflict in the region is causing airspace closures and maritime blockades , with immediate effects on delivery times and transportation costs for the beverage industry.

EU-Australia Prosecco Agreement A new trade agreement will allow Australian producers to use the Prosecco name for the domestic market , while exports under this name will have to cease within ten years.

EU-Mercosur Agreement Under Criticism According to some agricultural organizations, the trade agreement between the European Union and Mercosur could penalize the European agricultural sector, including Italian wine, due to what is considered an unbalanced trade liberalization.

Wine events

“Bacco e Minerva”: Young winemakers take center stage in San Michele all’Adige. From March 25th to 27th, the Edmund Mach Foundation hosts the 23rd edition of the national competition dedicated to Italian agricultural institutes. 122 wines and 17 olive oils produced by students will compete.

Chardonnay du Monde: Italy in the Top 10 At the international competition held in Burgundy, with 471 wines tasted from 25 countries , Italy enters the Top 10 with a wine from Casale del Giglio , confirming the quality of Italian interpretations of Chardonnay.

The “Wine Ring” is born on the Etruscan Coast. A 42 km cycling route through vineyards and hills , accompanied by an interactive web app, is debuting in Riparbella. The inauguration is scheduled for April 18-19 and aims to integrate wine, slow tourism, and a digital experience.

Strategic synthesis

Today’s news shows some clear trends for the wine industry:

  • growth of technologies in the vineyard and precision agriculture
  • development of the low and no alcohol segment
  • pressure on international markets between duties, geopolitics and logistics
  • strengthening the wine-territory-tourism link
  • growing centrality of research, certifications and sustainability

For those who work in the world of wine – producers, investors and supply chain operators – it is becoming increasingly strategic to integrate innovation, positioning and openness to international markets .

Thanks for listening. Today’s wine press review was brought to you by WINEIDEA.IT .

See you tomorrow with new wine news.

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