on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Key updates
- Italian wine exports in the first six months of 2025 recorded a modest increase: 1.5% in value (approximately €2.8 billion ) and 2.1% in volume (~703.5 million litres).
- However, the trend in recent months shows signs of weakness: for example, in the first eight months Italian exports to the USA fell by 28% (July-August 2025 vs 2024) in value.
- Globally, world wine trade recorded a decrease in value of -2.3% and in volume of -3.7% in the first half of 2025 compared to the same period in 2024.
- Regarding production in Italy: the 2025 harvest is estimated at ~47.4 million hl, 8% less than 2024; in some regions, however (e.g. Tuscany), a voluntary reduction in yields has been recorded (from ~2.7 million hl to ~2.4).
- On the quality and environmental front: the harvest is reported as “in healthy conditions, concentrated grapes” in many areas, for example for Primitivo in Puglia.
- Innovation: Growing attention is being paid to the use of artificial intelligence (AI) in viticulture, production, and marketing in the wine industry; recent studies highlight the role of AI in sustainable resource management and competitive differentiation.
- Under M&A: Tenuta Ulisse’s acquisition of the prestigious Campania winery Montevetrano was formalized in September 2025 (White Bridge Investments Group).
M&A Radar
| Deal / Rumor | Parties involved | Size (if known) | Geography | Source |
|---|---|---|---|---|
| Acquisition of Montevetrano by Tenuta Ulisse (owned by White Bridge Investments II Spa) | Ulisse Estate – Montevetrano | unpublished | Italy, Campania | |
| Acquisition of the Italian Tannico platform by the French group Castel-Vins (formerly Campari Group & Moët Hennessy) | Castel-Vins – Tan |
Prices & Harvest – Mini Box
2025 Harvest (Italy): Estimated ~47.4 million hl (8% vs. 2024) with good quality reported. Territorial Yields: Tuscany estimated ~2.4 million hl (from ~2.7 million hl in 2024) due to the decision to limit production. Bulk Grape/Wine Prices: According to market reports, bulk wine prices in Italy are expected to remain stable or show slight upward pressure for certain varieties in 2025; for example, reduced availability has supported “high” prices, especially for in-demand varieties. Weather and Quality Notes: Generally favorable weather conditions in many Italian regions with healthy grapes and good concentrations; however, caution is needed in southern areas susceptible to drought (e.g., Puglia, Sicily).