on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Major updates
- Italian exports show mixed signals: in the first six months of 2025, Italy recorded an increase in value (1.5% to ≈ €2.8 billion) and in volume (2.1% to ≈ 703.5 million litres).
- On the US market, however, a dramatic decline is evident: in the months of July-August 2025, Italian wine exports to the USA fell by -28% in value compared to the same period in 2024.
- Harvest production in Italy is estimated at around 47.4 million hl for 2025, an increase compared to 2024.
- Grape prices in some regions are reaching new levels: for example, in Umbria, Sangiovese 2025 is valued between €26-30/quintal; Merlot/Cabernet between €28-30/quintal; and Sagrantino DOCG prices reach €100-140/quintal.
- The bulk wine market shows a certain balance: in Italy and globally, the value is substantially stable thanks to the increase in the average price (2.1% to €0.78/litre) despite a slight drop in volumes.
- M&A activity in the wine sector is slowing significantly: deals announced for 2025 remain marginal, and most operators are waiting for clearer terms. Innovation and sustainability remain crucial drivers: a recent study highlights how AI and sensors applied to vineyards, production, and wine tourism are becoming key drivers of competitive advantage.
M&A Radar
- Notable deal: Castel-Vins (French group) acquires 100% of Tannico (Italian online wine and spirits platform, previously owned by Campari Group and Moët Hennessy) – announcement October 20, 2025.
- Geography: Italy → France / digital wine distribution
- Size: Not publicly disclosed
- Note: This signals that digital distribution and the logistics platform are strategic targets, even more so than pure production assets.
Prices & Harvest – Mini Box
Harvest 2025
- National estimate Italy: ~47.4 million hl (8% vs 2024)
- Tuscany: 2025 production forecast ~2.4 million hl, down from ~2.7 million hl in 2024 (quality production choice)
- Grape conditions: “extraordinary concentration and health” reported for some varieties in Italy.
Grape prices (some regions/varieties – Italy, updated to October 2025)
- Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg.
- Umbria: Sagrantino DOCG ~€100-140/quintal.
- White Umbria: Trebbiano ~€22-26/100 kg; Grechetto ~€30-35/100 kg.
- Bulk wine average value in Italy: €0.78 per litre (~2.1% vs. previous period)
Trends & operational notes
- Despite good production, a surplus is looming in some areas – there is a risk of margin erosion if quality and differentiation are not addressed.
- In the bulk segment, oversupply is pushing for consolidation and the search for efficiency.
- For exports, the contraction to the USA signals the urgent need to diversify markets and strengthen direct channels/premium brands.
on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Major updates
- Italian wine exports in the first seven months of 2025 show a slight decrease: -0.9% in value and -3.4% in volume.
- In the first six months of 2025, Italy saw an increase in exports: 1.5% in value and 2.1% in volume (≈ €2.8 billion, 703.5 million litres).
- Globally, wine exports are expected to decline by approximately -2.3% in the first half of 2025 due to a competitive environment and pressure on foreign markets.
- On the harvest front, Italy is estimated to produce around 47.4 million hl in 2025 (8% more than in 2024) with healthy grapes.
- Grape prices in some regions: in Umbria, Sangiovese ranges from €26-30/quintal, Merlot/Cabernet from €28-30/quintal; for Sagrantino, up to €100-140/quintal.
- Viticultural innovation: smart technology, robotics, and AI applied in the vineyard and cellar are becoming strategic tools for quality and sustainability.
- European wine and spirits M&A activity is slowing sharply, reaching its lowest levels in decades.
M&A Radar
- Deal: Acquisition of Oregon-based Stoller Wine Group by Copper Cane Wines & Provisions – US premium segment. Source: June 15, 2025. (Rumor/Trend) – The number of M&A deals in the wine/spirits sector is sharply declining: 7 wine transactions in H1 2025 vs. higher volumes in previous years.
Prices & Harvest – Mini Box
Harvest 2025
- Estimated production in Italy ~47.4 million hl (8% vs 2024).
- Note: good general conditions, optimal concentration and health of the grapes in many areas.
- In Tuscany: forecast of a voluntary reduction in yields from approximately 2.7 million hl to 2.4 million hl for each quality.
Grape prices
- Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg.
- Veneto/Vicenza (DOC): grapes ~€40-60/quintal.
Trend
- Despite a good harvest, grape prices are showing downward pressure in some regions due to potential surpluses and critical foreign markets.
- Technical innovation and quality can be levers for differentiation and improved valorization.
on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Major updates
- Italian wine exports in the first seven months of 2025 recorded a slight decline: -0.9% in value (≈ €4.63 billion) and -3.4% in volume (~1.23 billion liters). The US market is in negative territory (€135.4 million from €183.8 million a year earlier).
- Italian exports in the first six months of 2025 showed a modest increase: 1.5% in value and 2.1% in volume.
- Italian exports to the United States in the summer months (July-August 2025) show a drastic drop of -28% in value compared to the same period in 2024, despite producers having reduced average prices.
- In the innovation/viticulture segment, an academic study highlights that the adoption of AI (machine learning, computer vision) is growing in the viticulture sector to optimize irrigation, vineyard monitoring, and smart production.
- For the 2025 harvest, Italy is estimated at ~47.4 million hectoliters (8% compared to 2024) with healthy grapes, but in a context of uncertain global demand.
- In the M&A/technology segment, Enartis and Parsec have signed an agreement to create a globally integrated player specializing in winemaking automation solutions.
- At the European level, M&A activity in the spirits/wine sector is at a 27-year low: reasons include low operating liquidity, complex logistics, and a focus on efficiency/distribution.
M&A Radar
- Deal: CASTEL-Vins acquires 100% of Tannico (an Italian wine e-commerce platform) from Campari Group and Moët Hennessy. Source: 20 Oct 2025.
- Deal: Enartis Parsec signs global integration agreement (automation/control winemaking solutions). Source: 7 days ago.
Prices & Harvest – Mini Box
- 2025 harvest: Italy estimated at ~47.4 million hl (8% vs 2024) thanks to positive general conditions.
- Grape prices (Umbria): Sangiovese sold for approximately €26-30/quintal , Merlot/Cabernet ~€28-30/quintal; approximately ‑30% less in value compared to the previous year.
- Bulk wine price: in Italy – for example Toscana rosso ≈ €200/hl, organic Maremma rosso ≈ €155/hl.
- Regional Notes: Although production is increasing, some areas are reporting potential overstocking and slow markets.
on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Key Updates
- In Italy, the 2025 harvest is estimated at around 47.4 million hl , 8% compared to 2024: a recovering volume that brings the country back to the world top of production.
- Italian exports in the first six months of 2025 recorded a modest increase: 1.5% in value to approximately €2.8 billion and 2.1% in volume (~703.5 million litres).
- However, the US market is reporting a sharp decline: sales to the United States in the months of July-August 2025 will decrease by 28% in value compared to 2024.
- In the global bulk wine segment: exports in June 2025 equal to ~16.5 million hl (-2.3% compared to the same period in 2024) but stable value at ~€1.2 billion (-0.3%), with an average price rising to ~€0.78/litre (2.1%).
- In the fintech/wine equity sector: for example, the company Feudi di San Gregorio issued two tranches of bonds for €5 million (€3 million over 7 years and €2 million over 6 years) to finance development and innovation.
- The innovation/viticulture sector: an academic study finds that AI (machine learning, computer vision) is increasingly being adopted in viticulture contexts—vineyard monitoring, irrigation optimization, smart production.
- An important strategic decision has been made in the wine-technology segment: the merger (or acquisition) of Enartis (wine-making solutions) and Parsec (automation and process control) to create an integrated global player.
M&A Radar
- Transaction : Castel-Vins acquires 100% of the Italian e-commerce platform Tannico (previously controlled by Campari Group Moët Hennessy) – Italy/Europe.
- Transaction : Enartis acquires Parsec – a process/automation specialist – to consolidate its integrated technology offering for global wineries.
Prices & Harvest – Mini Box
- Fresh grapes in Italy: wholesale price in the last 4 weeks between US$3.68–5.52/kg (~€3.4‑5/kg) for generic grapes.
- Italian bulk wine: average price ~€0.78/litre (2.1% vs first half 2024) for bulk exports ~€155 million to Italy in H1 2025.
- Production: Harvest reported to be increasing (8% year/year) in Italy but some areas (e.g. Tuscany) have voluntarily chosen to reduce yields (e.g. from ~2.7 million hl to ~2.4 million hl) to preserve quality.
- Climate notes: in the Alto Adige area the harvest is completed, healthy grapes despite the temperature variations.