on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Key updates
- Italian wine exports in the first six months of 2025 recorded a modest increase: 1.5% in value (approximately €2.8 billion) and 2.1% in volume (~703.5 million litres).
- However, the trend in recent months shows signs of weakness: for example, Italian exports to the USA in the months of July-August 2025 fell by 28% in value.
- Globally, world wine trade is slowing: for example, the bulk wine market is reporting production surpluses and struggling prices.
- Regarding production in Italy: the 2025 harvest is estimated to grow (~47.4 million hl, 8% vs. 2024) with healthy grapes, but in some regions—e.g. Tuscany—a voluntary reduction in yields is recorded (from ~2.7 to ~2.4 million hl) to protect quality and reputation.
- On the quality and environmental front, many operators report grapes “in good condition, concentrated” in various areas, for example Primitivo in Puglia, although concerns remain about drought and stockpiling.
- Innovation: Growing attention is being paid to the use of AI in the winemaking industry (viticulture, production, and wine tourism) as a lever for sustainability and competitive differentiation.
M&A Radar
| Deal / Rumor | Parties involved | Size (if known) | Geography | Source |
|---|---|---|---|---|
| Acquisition of the Valle Talloria business unit of Italian Wine Brands by Caffo Group 1915 (Piedmont) | Caffo Group 1915 – Italian Wine Brands | undeclared (production unit) | Italy, Piedmont | |
| Acquisition of Parsec by the winemaking company Enartis | Enartis – Parsec | not made public | Global (winemaking equipment supplier) |
Prices & Harvest – Mini Box
- Grape prices : In Italy, wholesale prices for wine grapes range around €40-60 per quintal in the Veneto/Vicenza DOCs.
- Bulk wine trend : The bulk wine market in Italy is showing signs of falling prices due to high supply.
- 2025 harvest : Italian estimates indicative of ~47.4 million hl (8% vs 2024) but with containment choices in some areas (Tuscany estimated ~2.4 million hl vs ~2.7 in 2024) to preserve quality.
- Climate/Quality Notes : Healthy grapes, good concentration, especially in areas like Puglia for Primitivo; however, caution is needed in southern areas where drought remains a risk.
on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Key updates
- Italian wine exports in the first six months of 2025 recorded a modest increase: 1.5% in value (approximately €2.8 billion ) and 2.1% in volume (~703.5 million litres).
- However, the trend in recent months shows signs of weakness: for example, in the first eight months Italian exports to the USA fell by 28% (July-August 2025 vs 2024) in value.
- Globally, world wine trade recorded a decrease in value of -2.3% and in volume of -3.7% in the first half of 2025 compared to the same period in 2024.
- Regarding production in Italy: the 2025 harvest is estimated at ~47.4 million hl, 8% less than 2024; in some regions, however (e.g. Tuscany), a voluntary reduction in yields has been recorded (from ~2.7 million hl to ~2.4).
- On the quality and environmental front: the harvest is reported as “in healthy conditions, concentrated grapes” in many areas, for example for Primitivo in Puglia.
- Innovation: Growing attention is being paid to the use of artificial intelligence (AI) in viticulture, production, and marketing in the wine industry; recent studies highlight the role of AI in sustainable resource management and competitive differentiation.
- Under M&A: Tenuta Ulisse’s acquisition of the prestigious Campania winery Montevetrano was formalized in September 2025 (White Bridge Investments Group).
M&A Radar
| Deal / Rumor | Parties involved | Size (if known) | Geography | Source |
|---|---|---|---|---|
| Acquisition of Montevetrano by Tenuta Ulisse (owned by White Bridge Investments II Spa) | Ulisse Estate – Montevetrano | unpublished | Italy, Campania | |
| Acquisition of the Italian Tannico platform by the French group Castel-Vins (formerly Campari Group & Moët Hennessy) | Castel-Vins – Tan |
Prices & Harvest – Mini Box
2025 Harvest (Italy): Estimated ~47.4 million hl (8% vs. 2024) with good quality reported. Territorial Yields: Tuscany estimated ~2.4 million hl (from ~2.7 million hl in 2024) due to the decision to limit production. Bulk Grape/Wine Prices: According to market reports, bulk wine prices in Italy are expected to remain stable or show slight upward pressure for certain varieties in 2025; for example, reduced availability has supported “high” prices, especially for in-demand varieties. Weather and Quality Notes: Generally favorable weather conditions in many Italian regions with healthy grapes and good concentrations; however, caution is needed in southern areas susceptible to drought (e.g., Puglia, Sicily).
on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Major updates
- Italian wine exports in the first seven months of 2025 recorded a value of approximately €4.63 billion (-0.9% vs. the same period in 2024) and a volume equal to 1.23 billion litres (-3.4%).
- Italian exports to the United States, in the period July-August 2025, show a decrease of -28% in value , despite an average reduction in prices of -17%.
- The EU-Mercosur Agreement receives the green light from the European Commission: it represents a potential strategic diversification of the markets for Italian wine towards South America.
- The M&A market in the wine and spirits segment in Europe is at a 27-year low, with only around 38 deals recorded in the sector.
- As for the 2025 harvest in Italy: very positive signs from many areas—high grape quality, yields to be monitored in some areas where drought continues to be a concern.
- In the fine-wines/international auctions segment, France sees an estimated 2025 production decline to 36 million hl (-1% year-on-year, -16% vs. five-year average) due to heat waves and drought.
- Innovative trends: The adoption of AI in the wine sector—viticulture, wine tourism, and production—is highlighted as a strategic lever for sustainability, efficiency, and competitive differentiation.
M&A Radar
Transaction/rumor: No major Italian names have recently been disclosed with monetary details; however, the segment is experiencing a sharp contraction in deals. Parties involved: Generic – European wine producers/brands and spirits groups . Size/value: Undisclosed (trend toward small targets). Geography: Europe (Italy indirectly involved). Comments: M&A activity is focused on premium or niche brands (organic, luxury, sparkling wines) in an evolving oligopolistic context.
Prices & Harvest
- Fresh grape prices (2025 campaign – Italy): indicative range for generic grapes between ~US$ 3.68 and 5.52/kg (≈ €3.40-5.10), increases compared to the two previous years.
- Bulk wine prices in Italy: recent examples – Bolgheri Vermentino ~€320/hl; Toscana red ~€200/hl; Maremma Toscana organic red ~€155/hl.
- Yields and quality of the 2025 harvest: Many areas report healthy grapes, good concentration, and ripeness (e.g., Puglia 40% vs. 2024); however, risks related to heat and drought persist in Puglia and Sicily.
- Export price trend for bottles in Italy: average export of bottles was ~€4.43/l in a recent period in Italy.
on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.
Key points
- In the first six months of 2025, the global wine market recorded a contraction of -2.3% in value (€16.7 billion) and -3.7% in volume (4.6 billion litres).
- Italian wine exports in the first six months of 2025 showed modest growth: 1.5% in value (≈ €2.8 billion) and 2.1% in volume (≈703.5 million litres).
- However, for the US market, Italy is recording a drastic decline: exports to the United States in July-August 2025 recorded a drop of -28% in value , despite average price cuts.
- On the harvest front: for Italy the 2025 estimate is around 47.4 million hl (≈ 8% compared to 2024), returning to a world production record.
- In the bulk wine market, Italy is seeing decreasing prices compared to some counterparts (e.g. Spain) which are instead showing increases due to reduced harvests.
- Italian (and non-Italian) companies are reporting an increasingly intense process of geographical diversification of exports in response to US tariffs: focus on Asia, the Middle East, and South America.
- On the M&A front, the European alcohol and wine landscape shows that deal activity is at a 27-year low: low operating liquidity, more active premium segments.
M&A Radar
Operation reported
- Shares : Enartis acquires Parsec (Italy)
- Size/Value : Not disclosed
- Geography : Italy (winemaking and winemaking automation operations)
- Strategic angle : fusion between winemaking solutions and automation / process control, a sign of vertical integration and tech upgrade in the winery sector.
Prices & Harvest
- Estimated harvest Italy 2025: ~47.4 million hl (8% vs 2024).
- In Tuscany, a voluntary reduction in yields is forecast: from ~2.7 million hl to ~2.4 million hl to protect quality and reputation.
- Bulk wine prices in Italy have been reported to be decreasing compared to other European countries.
- Weather signals: intense heat and drought are causing concern in some regions (Puglia, Sicily) regarding water supplies.