Italian wineries, Italian wine producers, and current wine news.
Italian wineries
Trentino after Vinitaly: good numbers, but systemic decisions needed. Vinitaly closed with over 90,000 attendees, nearly 4,000 companies and operators from 135 countries. The results for Trentino are positive, but the issue of overhauling the sector remains unresolved at a time marked by tensions over exports and a more selective buyer base.
Terre d’Aenòr at Milan Design Week The Franciacorta winery brings its wines to Milan Design Week 2026, strengthening the dialogue between wine, aesthetics, craftsmanship, and design culture.
Val d’Oca is the new exclusive distributor of Champagne Encry in Italy. The Valdobbiadene-based company is expanding its premium presence in the high-end Horeca channel by becoming the exclusive partner for Italy of the Maison Grand Cru Champagne Encry.
Historic Families: Amarone Must Rediscover Its Daily Focus The 13 iconic Valpolicella wineries are calling for a new language and positioning to relaunch Amarone on the market, while maintaining its strength in foreign markets.
Koshu in Tuscany: Tatsuhiko Ozaki’s challenge At Fattoria Lavacchio, an original project is taking shape that aims to cultivate the Japanese Koshu grape in Tuscany, enhancing climatic affinities and viticultural experimentation.
Arsen and the Chianti of Armenian Vines A young and unconventional project is emerging in the Florentine area: Arsen Khachaturyants brings an international vision of wine to Tuscany, combining analytical rigor and production identity.
Small wineries more financially fragile. The Fivi-Sda Bocconi research highlights a system composed of resilient companies but often under financial pressure, with increasing attention to liquidity, growth, and capital openness.
Platinum Vineyards: Only 11 Out of Over 2,000 Monitored Vineyards. The Bigot Index recognizes 11 vineyards in Italy and the Mediterranean as the absolute pinnacle of quality in the field, confirming the value of agronomic management, monitoring, and precision.
Cannonau and Forgotten Sardinian Grape Varieties: Reviving a Historic Ogliastra Winery. In Ogliastra, the process of promoting ancient clones and ungrafted vineyards continues, with a third generation focused on identity, revitalization, and territorial protection.
Mandrarossa and the Grillo Bertolino Soprano 2024 The top brand from Settesoli confirms its positioning through innovation, research on terroirs and valorization of varieties, with a Grillo that attracts attention and guides.
Sicily: Wineries Become Cultural Hubs Assovini Sicilia relaunches wine tourism as a strategic lever, transforming wineries into places of experience, storytelling, and integrated hospitality.
Barolo Vajra 2022, between immediacy and family identity. The webinar dedicated to the 2022 vintage focuses on a style that seeks accessibility, depth, and continuity with the Vajra family’s production history.
Etna Doc: more districts and Municipality on the label The Etna Doc Consortium aims to expand the official districts and introduce the name of the Municipality on the label, further strengthening the link between wine, origin and territorial communication.
Italian wine and Italian oenology
Carbon farming: Europe ahead, Italy still behind. The issue of carbon credits in agriculture is entering a decisive phase, but critical issues remain regarding costs, standards, measurement, and real economic viability for Italian agricultural businesses.
Vinitaly in magnums: the great strength of the 2016 vintage A retrospective of approximately 80 magnums confirms 2016 as a benchmark vintage, capable of expressing freshness, tension, and quality across many Italian regions.
Wine tourism increasingly central to the wine business. According to Nomisma, wine tourism generates 3.1 billion euros and accounts for an average of 21% of wineries’ corporate turnover, confirming its role as a concrete lever for revenue and commercial relations.
Wine and Hotels: A Strongly Growing Channel The hotel industry is becoming a strategic channel for Italian wine: the weight of food & beverage in hotel revenues is growing and demand for quality wines by the glass, sparkling wines, and no/low alcohol options is rising.
Rosé wines are growing: less trendy, more territorial identity. Rosé wines are consolidating their position on the Italian market not only for their image, but also for their ability to showcase grape varieties, landscapes, and new consumption styles.
Italian wine exports get off to a strong start in 2026. January closed with a steep decline of 18.7% in value and 13.3% in volume. Tariffs, geopolitical tensions, inflation, and a structural decline in consumption are weighing heavily, with bottled wines suffering particularly.
No and low alcohol: a potential new market driver. The topic of alcohol-free and low-alcohol wines is also gaining ground at Vinitaly. According to some estimates, they could reach up to 5% of the market.
“Winewashing”: Wine Communication Under Fire Nello Gatti’s book sparks debate on authenticity, narrative, and the contradictions of the wine system, challenging the industry’s traditional language.
International
Germany in the crosshairs of Italian wine tourism The April 28 webinar dedicated to the German market reflects on the growing value of wine tourism as a cultural, commercial, and territorial lever for Italian wine.
Switzerland: Consumption declines, but local wines regain market share. In 2025, total wine consumption in Switzerland will decline by 3.3%, but Swiss wines will grow by 2.3% and reach a 37.5% market share, a sign of a strengthening national product.
Wine events
Montevarchi, April 23-24: Double inauguration at the Valdarno di Sopra Organic Rural District. The Covered Farmers’ Market and the National Food Districts Research Center open, in an initiative that combines short supply chains, research, and territorial development.
Vinum 2026 in Alba with the Consorzio del Vermouth di Torino. The Consortium will be present at the event on April 25-26 and May 1-3, promoting guided tastings and promoting Vermouth di Torino.
Distillery and Liquor Tourism: A conference on April 28th at Astoria. In Refrontolo, an event will focus on new opportunities for experiential tourism related to distilling, focusing on hospitality models and success stories.
“Art & Wine” in Castiglion Fiorentino The event that combines contemporary art, tastings, and promotion of the local area returns on April 26th, hosted by the Gabriele Mazzeschi Winery.
Canavese, a gala showcasing excellence in wine, food, and the region. The April 17 event at Casalborgone Castle highlighted territorial branding, tourism, and the promotion of local products.
Olive Growing Sustainability: Comparing Production Models An international study relaunches the debate on environmental impacts and production intensity in olive growing, a topic also relevant to broader agri-food sustainability concerns.
Strategic summary of the day The day highlights four key axes: the financial fragility of small wineries, pressure on exports, the structural growth of wine tourism, and the redefinition of the positioning of Italian wine amid premiumization, no/low alcohol, and a greater connection with hospitality, culture, and the local area.
Italian wineries, Italian wine producers, and current wine news.
ITALIAN WINERIES
Large wineries: stable value, but new impetus needed. The “club” of 27 companies with revenues above €100 million is worth €5.9 billion (42% of the national total), with a strong exposure to exports (47.7%). The Bottega group, an international model with a presence in 165 countries and a strong travel retail channel, joins the group.
New generations: identity, future vision. Luca Monchiero represents generational change in the Langhe: family tradition integrated with sustainability, a global approach, and new market sensitivities.
Valdo Spumanti: 100 Years of Export and Innovation Prosecco remains a key asset of Made in Italy, but it must face new challenges: sustainability, changing consumer habits, and growing international competition.
Dal Bianco Family: Continuity and Territory An example of a winemaking company rooted in the Conegliano Valdobbiadene region, where value arises from the relationship between generations, territory, and technical expertise.
Tenute Agricole 24: Investment platforms The offer of structured assets is growing: multifunctional companies (wine, hospitality, energy) designed for industrial and financial operations, not just agricultural ones.
ITALIAN WINE AND OENOLOGY
Exports slow: the selective phase begins. 2025 marks a shift in the landscape: exports -3.6% (€7.7 billion) and a domestic slowdown. The market is becoming more competitive and rewards only strong and distinctive positioning.
Prosecco by the glass: a new HoReCa strategy. Bisol’s “Cuvée Eroiche” wines make their debut: wines designed for immediate consumption and served by the glass, a concrete response to the changing out-of-home consumption pattern.
Piedmontese Pinot Noir: a quest for identity. Bava presents Sullavìa 2024, a single-vineyard wine without oak or filters: a clear direction toward authenticity, expressive purity, and territoriality.
Evolving pairings: the case of sushi. New pairing strategies: wine must compete with the acidity and structure of rice, not just fish. The winemaking paradigm in global fine dining is changing.
Verdicchio and the longevity of white wines Verdicchio di Matelica is establishing itself as a benchmark for its ability to evolve: increasing attention to the depth and longevity of Italian white wines.
Calabria: Identity and Quality Revitalization Native grape varieties, organic production, and territorial valorization are guiding the region’s new direction.
Prices and consumption: the catering issue Wine is becoming less accessible: solutions such as the “half glass” are emerging to retain customers and sustain volumes.
INTERNATIONAL
Italian Sounding: Stricter Regulations New laws against food fraud: harsher penalties and strengthened controls to protect a market worth over €120 billion.
Growing global competition The success of the Prosecco model is attracting new international competitors, increasing the pressure on Italian producers.
WINE EVENTS
Vinitaly 2026 : Identity, Territories, and New Models . The event confirms wine as a cultural and economic system. Focus on storytelling, territorial identity, and product innovation.
Nepente di Oliena: Wine as a Story. “Gabriele D’Annunzio’s wine” unites literature and the market: an example of how intangible value strengthens positioning.
Friuli Venezia Giulia: bucking the trend, regional exports grew by 8.3%: an effective model based on quality, organization, and a structured international presence.
Cinque Terre and Colli di Luni: Wine and Landscape Wine as a tool for territorial protection and integrated promotion of production and the environment.
Valdobbiadene DOCG Exhibition (24 April – 3 May) Key event of the Prosecco Spring: tastings, technical meetings and promotion of the Rive.
Education and the Future of the Sector Projects such as the “Via dei sogni” (Casa Vajra, University of Turin) highlight the growing link between education and business.
STRATEGIC READING (operational key)
- The sector is entering a phase of real selection : it is no longer enough to produce, it is necessary to position oneself.
- The importance of flexible consumption formats (glass, half portions, accessibility) is growing.
- The value is increasingly shifting towards identity, storytelling and territory .
- Structured companies focus on internationalization and diversification (wine hospitality energy) .
- Those who invest today must think in terms of an integrated platform, not a simple cellar .
Italian wineries, Italian wine producers, and current wine news.
Italian wineries
Zorzettig relaunches with the Friulano “Tenaci 2025.” The Friulian winery offers a contemporary interpretation of the Colli Orientali with an identity-defining wine, born from meticulous viticulture and essential winemaking. Annalisa Zorzettig’s entrepreneurial vision, focused on building value over time, is also at the heart of this wine.
Cantina Due Palme accelerates its focus on low-alcohol wines and new experiments. The Salento-based cooperative is presenting itself at Vinitaly with a strategy in line with market developments: greater attention to low-alcohol wines and a focus on Negroamaro vinified as a white wine, which has become one of the company’s flagship wines.
Casa Grazia, a sparkling rosé from Sicily that speaks of its territory and biodiversity. Euphorya Rosé Frappato Brut confirms the growth of the Gela winery, an organic winery built around a unique terroir between the sea, lake, and nature reserve, capable of giving its wines a strong identity.
Agri Solaris transforms the myth of Sannio into a territorial wine project. With Bon’Vento Rosato IGT Beneventano, the company constructs a narrative that unites Aglianico, local culture, and historical symbols of the area, offering a contemporary interpretation of the Samnite identity.
Vigne Marina Coppi is among the leading producers of Timorasso wines under €20. In the Tortona Hills, the company led by Francesco Bellocchio consolidates its position among the producers symbolizing the revival of great Piedmontese white wines, with a recognizable and competitive offering.
Strongoli takes its first steps toward an independent DOC . The Promotion Committee for the future Strongoli DOC was presented at Vinitaly. This represents a strategic step toward transforming the local winemaking heritage into official recognition and territorial positioning.
Italian wine and Italian oenology
Exports drop sharply in January 2026: -18.7% in value. The year opens on an uptrend for Italian wine: exports total €470.4 million, penalized above all by the US market, where the comparison with early purchases in 2025 due to the effect of tariffs weighs heavily.
Italian wine looks to Asia for a new leap in quality. Restaurants remain the key channel for premium wines, but the next step is pairing them with the great cuisines of Asia. This is the direction taken by the editorial project dedicated to the encounter between great Italian crus and the cuisines of India, China, and Japan.
The wine crisis is also fueled by communication methods stuck in the 1990s. Among the factors driving the slowdown in consumption is a language perceived as outdated, distant, and difficult to understand, especially for younger generations. Communication is once again central to the sector’s revival.
“Millesimato” doesn’t automatically mean better. The term continues to evoke superior quality, but simply indicates a sparkling wine made from a single vintage. The article invites us to distinguish between marketing hype and true winemaking value.
Friuli Venezia Giulia’s indigenous whites demonstrate their longevity. A masterclass at Vinitaly highlighted the evolutionary capacity of Friulian whites, helping to overcome the prejudice that Italian whites have little aging potential.
The Verdicchio Riserva dei Castelli di Jesi has long been confirmed as a great white wine. The tasting dedicated to the Riserva wines of the Marche appellation reaffirms the depth, longevity, and stylistic richness of one of Italy’s most authoritative white wines.
Bianchello del Metauro conquers Vinitaly with 5 Star Wines. Il Guerriero del Mare receives 94 points, the highest score among the Marche wines in the competition. This result strengthens the international credibility of the appellation and its territory.
In Friuli Venezia Giulia, Prosecco, Cabernet, and Ribolla dominate large-scale retail trade. The Circana study confirms purchasing trends in large-scale retail trade: Prosecco remains the leader, while Cabernet Sauvignon and Ribolla are doing well, a sign of demand that rewards both notoriety and local identity.
Cold and sudden temperature changes are slowing down the growing season in the vineyards. Technicians at the Fojanini Foundation are reporting an anomalous agricultural year in 2026, with temperatures lower than in recent years and slower and more irregular plant development.
Energy efficiency: invisible costs become a strategic issue for wineries . The weight of energy consumption is growing in the sector’s budgets. This reflection, supported by the ENEA guide, pushes for more efficient and sustainable management of production facilities.
CAP and Agea: 2025 balances rescheduled. With a new circular, Agea has redefined the unit amounts of the 2025 CAP balances, just a few months before the June 30 deadline for completing payments to farmers.
2026 Agricultural Bonus: Up to €794 per hectare for olive groves. The CAP 2023-2027 aid schedule continues, with significant support for crops that meet European standards on biodiversity, landscape, and sustainability.
International
The culture of vines and wine towards a possible UNESCO candidacy. A far-reaching perspective emerges from Vinitaly: recognizing the culture of vines and wine as universal heritage, with the institutional support of the OIV and the attention of European institutions.
UNESCO World Heritage Site, yes, but new certification criteria are needed . Alongside the enthusiasm for the proposed recognition, a debate is underway on how to define appropriate parameters to certify a millenary, widespread, and transversal culture like that of wine.
Wine events
Vinitaly relaunches the cultural centrality of wine. The Verona fair confirms its position as a place of strategic vision, not only commercial, by hosting the debate on the UNESCO candidacy of the culture of vines and wine in the presence of Christophe Hansen and John Barker.
“Room with a Vineyard” brings back the spotlight on winery hospitality. With the warmer months, the guide to wineries with rooms is back in fashion, an increasingly attractive option for slow, experiential wine tourism focused on car-free tasting.
Agritourism, the sector is changing and seeking a new definition. The evolution of rural tourism, increasingly refined and less tied to the stereotypes of the past, opens a reflection on the language and very identity of Italian agritourism.
Piedmont’s organic vineyards showcased at Vinitaly. The Observatory of Piedmont’s “natural” wines has captured significant growth: over 200 wineries and nearly quadrupled their surface area in ten years.
The Mediterranean in a glass: a tasting that unites wine, culture, and landscape. At Vinitaly, a masterclass transformed the tasting into a sensory narrative of the Mediterranean, focusing on identity, light, wind, and the relationship between territories.
Romagna on the move with “Bella Brigata.” Six hands, six wineries, and three menus to tell the story of Romagna through food and wine. An innovative format that brings together young restaurant talents and top-notch winemakers.
The Giro del Nizza confirms the value of a growing appellation. Today, the event, held among wineries and producers of Barbera Nizza DOCG, returns: 53 companies are involved to give a close-up look at a young appellation that already has a strong identity.
Campania Stories 2026 opens to the international press From April 23 to 27, Campania will present its new vintages to the national and international press, with an opening at the Royal Palace of Caserta and a focus on the regions and regional denominations.
Wine tourism in the Marche region: great potential, but strong leadership is needed. Producers are calling for a more recognizable brand abroad and a shared strategy to transform the heritage of vineyards, landscape, and hospitality into a competitive advantage.
Amarone, the challenge today is to make it contemporary The masterclass of the Historic Families at Vinitaly showed how the future of Amarone no longer passes through the explanation of the product, but through its current interpretation in the dining room and at the table.
Strategic summary of the day
Today’s review paints a very clear picture: Italian wine remains strong in terms of identity, territories, and quality, but is called upon to enter a new phase. Four dominant themes are evident: rethinking its language , promoting international culture , pressure on export markets , and strengthening wine tourism as a lever for value . The underlying message is clear: the sector cannot simply defend what has been, but must build a more contemporary, accessible, and global narrative and offering.
Italian wineries and Italian wine producers.
Italian wineries
Colle Santa Mustiola, the “off-the-map” Sangiovese that wins over Vinitaly. Among the most interesting wineries to emerge at the fair is Colle Santa Mustiola, a small Tuscan winery near Chiusi that has built its identity around Sangiovese, with a radical approach and long aging times. It’s an example of a niche winery that focuses on stylistic consistency and distinctive positioning.
Fratelli Alessandria, Barolo Monvigliero 2022: elegance and precision. From Verduno comes one of the most refined interpretations of Barolo Monvigliero 2022: a refined aromatic profile, gentle tannins, and a strong connection to one of the appellation’s most celebrated crus. A wine that confirms the value of historic terroirs and the wineries capable of expressing them with precision.
Lungarotti, Umbria’s wine as a complete experience. Located between Torgiano and Montefalco, Lungarotti is presented as a model of integration between wine, hospitality, landscape, and culture. A concrete example of how a winery can extend its value beyond the bottle, transforming the land into an experience.
Cantine di Venosa, the return of the Dry Muscat Terre di Orazio 2004. An old tasting brings attention to a wine that stands out from the crowd: the Dry Muscat Terre di Orazio, a dry white wine from Lucania, still produced today by the historic Cantina di Venosa. A testament to its production identity and ability to endure over time.
Cav. Mennato Falluto awarded by the Prosit Guide. The Torrecuso winery stands out at Vinitaly thanks to the recognition it received in the Prosit Guide, with awards for its Aglianico del Taburno Riserva, Coda di Volpe, Falanghina, and other labels. This is a positive sign for Taburno and for wineries that promote native grape varieties.
The Sardinian wineries of the Sant’Isidoro District are presenting at Vinitaly. Mulleri, Cantine Fraponti, and Cantina di Quartu, together with the rural district of the Cagliari metropolitan area, have brought to Verona a model of territorial development based on networking, rural identity, and local culture. The centenary of Cantina di Quartu stands out.
Italian wine and Italian oenology
Vinitaly 2026 closes with positive results, but the sector remains under pressure. The 58th edition closed with approximately 90,000 attendees, 4,000 exhibitors, and professionals from 135 countries. However, the climate remains complex: some foreign attendance is declining, geopolitical tensions are weighing on the sector, and the slowdown in some strategic markets is weighing on it. For the sector, the message is clear: it’s holding up, yes, but it’s undergoing a reorganization phase.
CMO Promotion: €98 million for non-EU markets. The Italian Ministry of Agricultural, Food and Forestry Policies (MASAF) is bringing forward the new CMO Wine Promotion call for proposals for the 2026/27 marketing year and is making €98 million available to support internationalization. This is an important measure to help companies plan ahead for entry or consolidation in third-party markets.
New EU rules for no- and low-alcohol wines. The new EU Regulation 2026/471 introduces harmonized criteria for the labeling of dealcoholized and low-alcohol products. This is an important step because the no- and low-alcohol segment is increasingly becoming part of the strategic scope of European wine.
Organic wine: Italy confirms its global leadership. A quarter of the world’s organic vineyards are located in Italy, with over 132,000 hectares of organic vineyards and approximately 3 million hectoliters produced. This data reinforces the country’s position on sustainability, an increasingly central theme, including in commercial terms.
Organic Wine Labeling: Growing Attention to Regulatory Requirements The European regulatory framework is increasingly complex regarding organic wine labeling requirements: the inspection body, EU logo, origin of raw materials, and consistency of the ingredient list are becoming increasingly strategic elements for transparency and compliance.
Le Marche, a laboratory of Italian organic wine . Nearly 40% of the Marche region’s vineyards are certified organic. Le Marche remains one of the most advanced regions in terms of agriculture, although the issue of converting organic value from the vineyard to the bottle and, therefore, to the market remains unresolved.
Producing less and better: the strategic direction emerging from Vinitaly. From discussions among operators, observers, and institutions, an increasingly clear direction emerges: less volume, more quality, a focus on niches, consumer focus, and new market models. This synthesis accurately describes the future trajectory of Italian wine.
Circana: Prosecco to be the top-selling wine in Trentino-Alto Adige in 2025. According to data presented at Vinitaly, the best-selling wines in Trentino-Alto Adige are Prosecco, Merlot, and Teroldego. Lagrein is also growing. This data confirms the importance of sparkling wines and the market’s ability to reward both major national drivers and certain local labels.
Piedmont, Prosecco continues to dominate supermarkets. Prosecco is also the best-selling wine in Piedmont’s large-scale retail trade, ahead of Barbera and Lambrusco. Nebbiolo is growing strongly. Modern retail continues to offer valuable insights into the true tastes of Italian consumers.
Puglia’s rosés confirm quality and dynamism. According to Gambero Rosso, Puglia’s best rosés signal a region undergoing rapid evolution, with a turnover of award-winning wineries and a qualitative growth that consolidates Puglia’s role as an important laboratory for this type of wine.
Science, health, and wine: the International Academy of Healthy Drinking is born. A new front for reflection on the relationship between wine, health, and longevity has opened at Vinitaly. The goal is to bring the debate back to a scientific basis, avoiding simplifications and placing wine within a broader vision of lifestyle and food culture.
The energy cost of wine is becoming a strategic issue. Italian wineries are increasingly sensitive to energy issues, both due to the impact on margins and industrial sustainability. Technical and operational guidelines, also in light of the ENEA guidelines, are pushing for greater efficiency and cost reduction.
International
Vinitaly exceeds expectations, despite the international storm. The Verona show held up well, despite a challenging global context: geopolitical tensions, fears over tariffs, logistical blockades, and trade uncertainty accompanied the entire event. The sector is holding up, but feels the need for alternative markets and greater strategic protection.
Foreign markets and new routes: Italian wine looks beyond the US. The new CMO tender and the debate that emerged at the fair confirm that Italian wine must expand its reach into non-EU markets and diversify its risks. Mercosur, Australia, India, and other markets are becoming increasingly important in a period of high instability.
The Mediterranean in a glass: 11 wines that express a broad identity. A tasting dedicated to Mediterranean wines highlighted how sea, wind, light, and culture can become international keys and powerful narratives, capable of uniting diverse territories under a common winemaking sensibility.
Wine events
Vinitaly 2026 closed with 90,000 attendees and buyers from over 70 countries . The event confirmed its central role and international appeal. Beyond the numbers, the true value lies in the quality of demand, with selected top buyers and a significant international presence despite the challenging global environment.
“Excellence of Italy,” a super tasting of great vintages. From Terlano to Bellavista, Quintarelli to Vietti, San Guido to Antinori, and Donnafugata: Vinitaly hosted a tasting event dedicated to Italy’s great historic wineries and the iconic vintages that have shaped the country’s wine.
90 bottles to tell the story of Italy’s wine. A long journey from North to South through 90 labels offered a broad interpretation of the country’s winemaking heritage, including territories, styles, innovation, packaging, and new consumer sensibilities.
The 10 unmissable wines tasted at Vinitaly 2026 From South Tyrolean Schiaves to the great Barolos, from the Giulio Ferrari Riserva del Fondatore to a 1988 Verdicchio Riserva and a historic Marsala: the most memorable tastings of the fair confirm the depth and breadth of the Italian and international offering present in Verona.
Wine tourism: visitors buy, but accessibility remains a key issue. Data presented at Vinitaly Tourism shows that over 77% of winery visitors purchase wine, with an average purchase price of around $100. However, transportation and the ease of access to wine regions, especially for foreign visitors, remain an issue.
Digital wine tourism: the connected winery becomes a necessity. Among the event’s emerging themes is the digital transformation of winery hospitality: reservations, data management, experience personalization, and continuity of the visitor relationship become true competitive assets.
Parma takes center stage at Vinitaly. With stands, meetings, and a widespread presence of industry professionals, the Parma region carved out a prominent position at the fair, confirming the increasingly close connection between wine, gastronomy, and regional identity.
Final strategic summary: The day confirmed three key pillars. First, Vinitaly 2026 reaffirmed the solidity of Italian wine , but within a much more fragile and unstable international landscape. Second, sustainability, organic, energy, no/low alcohol, and labeling are no longer peripheral issues, but structural levers of competitiveness. Third, wine tourism, digitalization, and high-value niches remain crucial areas for building margins, direct relationships, and positioning.
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See you tomorrow.