Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Foss Marai celebrates 40 years in the heart of Prosecco DOCG. The historic winery in the hills between Conegliano and Valdobbiadene celebrates four decades of activity, producing approximately 1.5 million bottles annually . The company represents an example of heroic viticulture in the UNESCO hills, with a strong focus on design, territorial identity, and production quality.
Valdo Spumanti Completes Acquisition of I Magredi. On the centenary of its founding, Valdo Spumanti is strengthening its production presence with the complete acquisition of the Friulian winery I Magredi (revenues approximately 12 million euros ). The Veneto-based group aims to consolidate its growth, which will lead to a turnover of approximately 90 million euros by 2025 .
Emerging winery Amaracmand is reborn in Romagna. In Sorrivoli, in the Cesena area, Marco Vianello is relaunching the historic La Centenara winery, restoring vineyards and expanding the vineyard area with new land and old ungrafted vines dating back to 1964.
Clara Marcelli among the labels of the World’s Best Sommeliers Selection The Ruggine 2021 wine from the Castorano winery in the Marche region enters the international selection of the best sommeliers linked to the World’s 50 Best Restaurants network.
Perillo celebrates 25 Taurasi harvests The Castelfranci winery is celebrating a quarter century of producing Taurasi Riserva with a vertical tasting of ten vintages, confirming the central role of Aglianico in Campania’s winemaking.
Vermentino di Gallura Siddùra wins international awards The Spèra and Bèru labels have obtained important national and international recognition, including the gold medal at the Mundus Vini Spring Tasting 2026 .
Italian Wine and Italian Oenology
Argea invests €3 million in wine dealcoholization. One of Italy’s largest winemaking groups is launching a project for a dedicated dealcoholized wine facility, part of a €14 million industrial plan. The facility will be built in Northern Italy and marks the Italian industry’s decisive entry into the non-alcohol segment.
Circular economy from wine: medical bandages and cosmetics from waste. Federico Mencaroni, a farm in the Marche region, wins the 2026 Green Oscars with a project that transforms winemaking waste into biocellulose for use in medicine and cosmetics.
Marsala, a great historic wine still under-appreciated. The famous Sicilian wine, created in the 18th century by the English merchant John Woodhouse, remains one of the symbols of Italian winemaking but today suffers from limited awareness among the general public.
Wine must change its language to speak to young people. The wine sector is called upon to renew its communication and consumption methods: more informal languages, new formats, and greater cultural accessibility to prevent wine from becoming marginalized among the new generations.
Cerasuolo d’Abruzzo in strong growth The 2024 harvest marks a recovery in production with over 116,000 hectoliters , 22% compared to 2023. The rosé symbol of Abruzzo confirms growing interest in the market.
Vulture and Aglianico among the great emerging areas of Italian wine. The Lucanian region continues to gain international attention thanks to the quality of its Aglianico wines, characterized by structure, acidity, and a strong minerality.
Vino Nobile di Montepulciano generates an economy worth 1 billion euros. The district produces 6.3 million bottles annually , with an overall value of the companies estimated at around 1 billion euros , confirming the strategic role of the denomination.
Prosecco as a cultural as well as an oenological phenomenon The international success of Prosecco is also interpreted as a social and cultural phenomenon: a symbol of conviviality, light-heartedness, and Italianness around the world.
International
Brunello di Montalcino grows in the United States despite the wine crisis According to SipSource data, in 2025 Brunello sales in the USA increased by 7.7% in volume , in clear contrast to the general decline in Italian wines (-5.2%).
Wine Events
Grafting – new generation of producers in the Piacenza Hills The collective of young winemakers launches Malvasia Prima Vol.2 , an event dedicated to Malvasia di Candia Aromatica which will be held on March 30th at Corte Faggiola .
IO VINO 2026 in Rome Event dedicated to the native grape varieties of Marche and Campania , with tastings and meetings with producers at the Courtyard by Marriott Roma Central Park.
UMBRIAofWINE strengthens regional exports The third edition of the event involved 25 wineries and 27 international buyers , generating over 200 B2B meetings and promoting 13 Umbrian denominations.
BuyWine 2026: Brunello takes center stage. The event brought together leading companies in the Montalcino area to discuss economic prospects and international markets.
Territories, agricultural policies and economy
336 million euros for the agricultural system of Friuli Venezia Giulia The regional revolving fund supported agricultural investments for 336 million in 2025 , with a financing model based on collaboration between banks and institutions.
Trapani cooperative wineries are alarmed. Wine sold is not being collected by buyers due to rising logistics costs, creating tensions in the Sicilian cooperative supply chain.
Terre d’Oltrepò seeks a plan B for relaunch. Subscriptions to the Collis industrial plan are not reaching the necessary volumes: 100 thousand quintals of grapes compared to the 500 thousand processed in the best years.
High-Altitude Vineyards: Environmental Debate in Brentonico The municipality is launching a participatory process to regulate the expansion of high-altitude viticulture and protect biodiversity and the landscape.
Wine Tourism and Culture
“Room with a Vineyard”: 153 Italian wineries where you can sleep among the vines. Vincenzo D’Antonio’s new guide explores Italian wine tourism through a national map of wineries offering hospitality.
Wine and haute cuisine: eight Italian wineries where the gourmet experience is born. An itinerary of wineries and starred restaurants that combines gastronomy, territory, and wine culture.
Palazzo Te reopens the Spazio Te bistro with the Allegrini Group. The project combines art, wine, and hospitality in the heart of Mantua with the support of Villa Della Torre.
Territories and wine communities
The historic Ronco della Chiesa vineyard in Collio must be saved after the flood. The Collio Consortium and restaurateurs are supporting the Manferrari family in preserving one of the area’s iconic vineyards.
Lerma discusses the future of the mountain winery. Citizens and administrators are calling for the facility to be repurposed to promote Ovada grapes and relaunch Dolcetto.
Strategic signal of the day
Three dynamics emerge forcefully in the wine system:
- growth of the dealcoholized segment and new consumption
- strengthening of strong identity territories (Brunello, Etna, Vulture)
- expansion of wine as a cultural and tourist experience
Wine is evolving from an agricultural product to an economic and cultural ecosystem . Those who manage the supply chain, its identity, and its relationship with consumers will have a competitive advantage in the coming years.
If you want, I can also prepare a more concise and much more viral version for WineIdea or LinkedIn , or a strategic reading for investors and wine operators , which in your work often becomes the most interesting part of the review.
Italian wineries, Italian wine producers, and current wine news.
Italian wineries
Biondi-Santi restarts from the vineyard The historic Greppo estate, the cradle of Brunello di Montalcino, continues its renewal process after joining the Descours family group in 2017. The company has begun a thorough agronomic review of its 33 productive hectares with consultant Pedro Parra, also identifying a rare parcel from the 1930s.
PaoloLeo Wineries to grow in 2025. The Puglia-based winery in Salento closed 2025 with a turnover of €25.3 million (9.8%) and a production of approximately 6 million bottles . Exports grew by 15% , with new markets in the Middle East, Central Africa, and the United States.
Cantina Valle Isarco celebrates 65 years. Founded in 1961 by 24 winemakers, the South Tyrolean cooperative now has 135 members and 150 hectares of vineyards up to 1,000 meters above sea level. The Aristos line represents the high-altitude expression of its production.
Siddùra brings Sardinian Vermentino among the best Italian whites. The Spèra and Bèru wines, Vermentino di Gallura DOCG, obtain important national and international awards, confirming the qualitative growth of Sardinian winemaking.
Panerai celebrates Veronelli Paolo Panerai pays homage to the centenary of Luigi Veronelli’s birth with a dedicated event and a wine that symbolizes their historic relationship.
Italian wine and Italian oenology
Italian wine exports in 2025 slightly down. The value of exports stands at 7.7 billion euros (-3.7%) with 2.1 billion liters (-1.8%) . The regional podium remains unchanged:
- Veneto: €2.92 billion – 36.7% of national exports
- Tuscany: 1.17 billion (€)
- Piedmont: among the protagonists of international sales
The decline is linked to tariffs, geopolitical tensions and the decline in global consumption.
Prosecco declines in the first months of 2026. The DOC sparkling wine recorded a 19% drop in January and a 14% drop in February in bottlings. This effect is also linked to the stocks built up for 2025 to anticipate possible US tariffs.
The “polycrisis” of wine Between tariffs, climate change, and new consumption styles, the global market requires greater flexibility: lower-alcohol wines, shorter supply chains, and certified value.
Wine Must Speak to Young People According to several industry observers, wine risks marginalization if it doesn’t update its language and consumption methods, making it simpler, more accessible, and more contemporary.
Freisa, the Piedmontese grape variety to be rediscovered Historically widespread since the 16th century and genetically close to Nebbiolo, Freisa is returning to the spotlight as a variety capable of expressing territorial identity.
Moderate wine consumption and cardiovascular health A study published in the European Heart Journal confirms that moderate consumption of red wine in the Mediterranean diet can contribute to reducing cardiovascular risk.
Women in Wine: Leadership and Economic Value Women-led companies cultivate 21% of the UAA but produce 28% of the agricultural GDP of the wine sector, with a strong focus on exports and wine tourism.
Illegal Work in the Vineyards: The Langhe’s Response Following the “Bitter Grapes” dossier, local institutions and operators reaffirm the region’s commitment to fighting exploitation and upholding legality.
Innovation and sustainability
Regenerative viticulture: the Bayer project The “Regenerate to grow” program, presented at San Patrignano, promotes agricultural practices capable of improving soil fertility and reducing environmental impact.
Wineries are increasingly green. From the Langhe to Etna, the adoption of sustainable practices is growing: organic, green manure, precision viticulture, lightweight glass, and recyclable materials to reduce emissions.
Intermediaries are increasingly strategic in the wine market. According to Med.&A. President Carlo Miravalle, mediation roles are evolving towards integrated consultancy services that combine technical, commercial, and regulatory expertise.
International market
ProWein 2026 looks to the European market. The international trade fair, with over 560 Italian exhibitors , will take place in Düsseldorf from March 15 to 17. Europe remains a key macro-region for Italy:
- Germany: €1.4 billion
- United Kingdom: €816 million
- Switzerland: over €400 million
Overall, the European market is worth over 4 billion in Italian exports .
China: Wine Imports Decline Sharply In 2025, Chinese imports will drop to €1.25 billion (-14.6%) and 207 million liters (-26.7%) . Despite this, international operators continue to invest in the country.
Wine events and territory
Conegliano Valdobbiadene Prosecco Spring The XXXI edition offers 15 wine exhibitions from 13 March to 14 June , promoting the UNESCO hills of the Alta Marca.
Bertiolo Wine Festival The historic Friulian event returns with its 77th edition from March 14th to 29th , including tastings, culture, and entertainment.
Art at San Leonardo Tenuta San Leonardo presents the fourth edition of the artistic project with a limited-edition label designed by Chiara Camoni for the San Leonardo 2021.
Guida Cantine d’Italia 2026 in Rome Go Wine presents the new edition of the guide dedicated to wine tourism, with tastings and meetings between wineries and the public.
Harrykuminciamu: Sicily’s wine scene restarts. A solidarity tasting organized by Assovini Sicilia on March 28th in Catania to support the restaurant and hospitality industries affected by Cyclone Harry.
Wine tourism on the rise Despite declining consumption, demand for winery experiences is growing: wine is increasingly becoming a vehicle for culture, tourism, and the region.
New local projects in Rimini: The Wine and Flavors Route is considering opening a store dedicated to local products to strengthen its promotion of the area.
Conclusion
Italian wine continues to navigate challenges and opportunities. The sector is undergoing a rebalancing of production and demand , with more selective markets and diverse consumers. At the same time, new strategic levers are emerging: sustainability, wine tourism, agronomic innovation, and the ability to present wine in a more contemporary way.
Today’s wine press review is brought to you by WINEIDEA.IT .
See you tomorrow with new news from the world of wine.
Italian wineries, Italian wine producers, and current wine news.
Italian wineries
MASI launches the King’s Pinot Noir from Oltrepò Pavese
In preparation for Vinitaly, the Masi Group presents Pinot Noir del Re , the first still Pinot Noir produced on the Tenuta Casa Re estate in Montecalvo Versiggia, acquired in 2023. The wine is made from a clonal selection across 15 hectares of vineyards and is aged for six months in oak. This project strengthens the Verona winery’s presence in one of Europe’s most renowned Pinot Noir regions.
Valdo celebrates 100 years of innovation and new strategies.
The centenary of the historic Valdobbiadene sparkling wine house coincides with an important strategic phase:
- A return to still wines thanks to the acquisition of Friuli’s I Magredi
- launch of the non-alcoholic sparkling wine Purø
- consolidation of Prosecco production on 150 hectares of vineyards .
Cantina Valpolicella Negrar: Historic Management Change
Christian Zulian becomes the new general manager with technical responsibilities, while Carlo Callari takes over the winemaking department. This concludes the era of Daniele Accordini, a key figure in the cooperative’s development over the past thirty years.
Cantina Valle Isarco celebrates 65 years of Alpine viticulture.
The South Tyrolean cooperative, founded in 1961 and today made up of over 100 members, represents one of the most interesting models of mountain viticulture , with vineyards between 250 and 1000 metres above sea level.
Forbes names Fattoria di Grignano among the 100 most iconic wineries.
Tommaso Inghirami’s company has been included in the Iconic Wineries 2026 list, a recognition that recognizes not only the quality of its wines but also innovation and protection of the local area.
Italian wine and Italian oenology
Horeca 2025: Aperitifs and premiumization drive the market
According to data from the CDA consortium, the out-of-home drinks market will record in 2025:
- 0.66% in value
- -0.92% in volume
A balance supported by prices and consumer mix. Lighter, more experiential options are growing, with a strong emphasis on aperitifs.
Italian wine exports close 2025 with a decline
The UIV Observatory records:
- total exports 7.78 billion euros (-3.7%)
- volumes -1.9%
The main causes are:
- tariffs and dollar devaluation
- drop in demand in the USA (-9.2%)
- contractions in the UK, Canada and Switzerland.
However, some European markets such as Germany, France and the Netherlands are holding up.
The debate on the Italian “fine wine” model
A critical reflection is emerging in the international press: has Italian wine really surpassed the French model or has it simply adapted the commercial concept of fine wine , based on rarity, longevity and collectible value?
Walter Massa relaunches the debate on Gutturnio
The Colli Tortonesi winemaker criticizes the commercial use of the Gutturnio name for inexpensive sparkling wines, arguing the need to promote it as a great still red wine with strong ties to the region.
Cooperatives under accusation in the Piedmont debate
Former president of the Barolo Barbaresco Consortium Matteo Ascheri attributes part of the difficulties facing Piedmontese wine to the cooperative wineries, accused of failing to innovate their production system sufficiently.
The Barolo Consortium defends the Langhe system
President Sergio Germano responds to a dossier on vineyard labor management, emphasizing that many estimates of undeclared work are theoretical and do not represent the actual production situation in the Langhe.
Landslides in the UNESCO Prosecco Hills
The Association for the Heritage of the Conegliano Valdobbiadene Hills is calling for faster interventions to restore slopes affected by landslides following extreme weather events.
Agri-food exports from the province of Cuneo
In 2025, the primary sector will reach 4.6 billion euros , with strong growth in Poland and good performances in Russia and Israel.
International
After Campari, Kunze-Concewitz invests in non-alcoholic beverages
The former CEO of the Campari group is participating in the venture builder Liquide Ventures , a project dedicated to the development of new non-alcoholic and low-alcohol brands, a segment experiencing strong growth among younger consumers.
Bollinger 2018 arrives in Italy with Meregalli
La Grande Année 2018 and La Grande Année Rosé 2018 are making their debut on the Italian market, champagnes aged on the lees for over seven years and vinified in used oak barrels.
Fantini named best Italian producer at Mundus Vini 2026
The Abruzzo winery wins the title of Best Italian Wine Producer and numerous awards, including:
- Best of Show Montepulciano d’Abruzzo
- Best of Show Castile-La Mancha White.
A shower of medals for Cantina Valtidone
The Emilian cooperative conquers:
- 3 golds and 1 silver at Mundus Vini
- 2 golds at the Berliner Wine Trophy.
Double international gold for Sardinian Syrah
The Marganai wine from the Arriali winery in Iglesias won gold at both the Berliner Wine Trophy and Mundus Vini 2026, rewarding a winemaking project that combines Syrah and Carignano.
Wine events
Slow Wine Fair 2026: Community and Sustainability
At the fair organized by Slow Food, the area dedicated to the Slow Wine Coalition stood out, a space for discussion on biodiversity, agricultural work and sustainability of the supply chain.
Best Wine Stars 2026
From May 16th to 18th, the international event returns to Milan at the Palazzo del Ghiaccio, featuring tastings, masterclasses, and professional meetings.
DiVinNosiola 2026
On March 27th in Trentino, a masterclass led by Giuseppe Carrus will compare two iconic grape varieties: Nosiola trentina and Albana di Romagna .
Cantina Jazz in Pisa: wine and music
The “Five Wednesdays of Emotions” series combines tasting and sensory exploration of wine, music, and neuroscience.
Wines of the Heart in Genoa
The event dedicated to micro-productions and rediscovered grape varieties confirms the growing attention towards distinctive and niche wines.
Harrykuminciamu: Solidarity Tasting in Sicily
Assovini Sicilia is organizing a large tasting in Catania on March 28th to support businesses affected by the cyclone that damaged the coast.
New languages for telling about wine
The Affinamente cultural format brings psychology, music, and storytelling into the cellars, a sign of an increasingly experiential approach to wine communication.
In summary: the strategic signals of the week
Three dynamics clearly emerge:
1. Changing aperitif and non-alcoholic beverage consumption and premiumization are reshaping the market.
2. Wine is moving towards less volume, more identity, territory and storytelling.
3. Wine becomes a cultural experience: events, tourism, music, storytelling, and sustainability are now an integral part of the product.
Wine is no longer just agriculture. It is becoming a cultural and economic ecosystem .
And it is precisely here that the great strategic opportunities for wineries and territories are being played out today.
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Paololeo grows despite the difficult market
Cantine Paololeo closed 2025 bucking the industry trend: turnover grew by 9.8% , reaching 25.3 million euros . Domestic sales reached 16.8 million (4.5%) , while exports grew by 15% , to 8.5 million euros . Total production was 6 million bottles . The Apulian company’s strategy is based on market loyalty and commercial flexibility.
Letrari celebrates 50 years of Trentodoc
The Trentino-based Letrari winery is celebrating half a century of activity. Founded by winemaker Leonello Letrari , a leading figure in Alpine sparkling wine, the company was a pioneer of Trentodoc and contributed to the innovation of Italian wine as early as the 1960s with the celebrated Fojaneghe , one of the first Italian Bordeaux blends.
Sankt Pauls Winery Turns 120
A historic Alto Adige cooperative with 190 members and 185 hectares of vineyards , the Sankt Pauls winery continues to evolve. In 2023, it obtained Sqnpi certification for integrated production and welcomed the new Kellermeister Philipp Zublasing , strengthening the quality of its Pinot Blanc.
Skywalker: Umbria between territory and international vision
The Viandante del Cielo winery on Lake Trasimeno was born from the redevelopment of an abandoned property by the Californian group Skywalker Vineyards, founded by George Lucas. The estate encompasses 24 hectares (4 hectares under vine) and focuses on promoting local grape varieties with an international vision.
Masseria Barone, an underground cellar in the Comino Valley
In Atina, Lazio, Masseria Barone is an example of winemaking architecture integrated into the landscape. The winery was designed as a “modern cave,” aiming to combine production, tasting, and respect for the land.
Roccabianca: Organic Nebbiolo for the New Generation
The Roccabianca winery offers an organic Nebbiolo model geared towards sustainability and communication with Generation Z. Their philosophy: moderate consumption, soil management, and accessible language to introduce new consumers to quality wine.
Italian Wine and Italian Oenology
Italian wine exports: €7.7 billion, but declining
In 2025, Italian wine exports will stand at €7.77 billion , a decrease of 3.7% and a loss of €300 million compared to 2024. Volumes will fall by 1.9% to 21 million hectoliters . The main negative factor remains the US market ( -9.2% , equal to €178 million less), penalized by tariffs and the devaluation of the dollar.
The United States slows down Italian wine
Italian exports to the US in 2025 will drop to €1.8 billion (-13.2%) , while volumes will remain almost stable (-0.2%). The decline reflects the overall contraction in wine imports to the United States, which fell by 11.6% in value .
Cantina Italia: Stocks Still High
According to the Icqrf report, Italian cellars hold 58.6 million hectoliters of wine , up 5.8% compared to 2025. Added to these are 6 million hectoliters of must (34.2%) . Among the denominations with the largest stocks, Prosecco stands out, followed by PGI wines and table wines.
Asti and Moscato conquer Asia
Bucking the global market trend, Moscato d’Asti grew by 55% in Asia , while Asti Spumante recorded 20% . The Asian market thus becomes the third largest market for the denomination , representing 18% of total sales .
Towards a new phase of “post-natural” wine
The debate on natural wine is evolving toward a new, more balanced vision: greater attention to the vineyard and quality, but less ideological rigidity. A trend toward production simplicity is emerging, which values authenticity and technique.
A glass of wine and a Mediterranean diet
A study by the University of Navarra published in the European Heart Journal suggests that moderate wine consumption, as part of the Mediterranean diet, may help reduce the risk of cardiovascular events such as heart attack and stroke.
Undeclared work in the Langhe vineyards
A regional dossier estimates that irregular work in the Langhe vineyards could generate an underground value between 26 and 39 million euros in the two-year period 2023-2024 , highlighting a structural problem for the sector.
Photovoltaics on agricultural land
A recent ruling by the Council of State clarified that, under the transitional regime of the legislation on renewables, ground-mounted photovoltaic systems can also be authorized in non-restricted agricultural areas, with simplified procedures.
New call for proposals in Lombardy for wineries
The Lombardy Region will soon open the call for proposals “Wine sector intervention – investments” for the 2026-2027 campaign, with applications until May 14, 2026 , aimed at modernizing wine-growing companies.
International Scenario
Champagne: The World’s Most Admired Brands
Despite the decline in global consumption, Champagne maintains strong international prestige. Louis Roederer, Krug, and Bollinger continue to lead the ranking of “The World’s Most Admired Champagne Brands 2026.” In 2025 , 266 million bottles were shipped, slightly less than the 271 million in 2024 .
War in Iran: Risks for agri-food exports
Geopolitical instability in the Middle East puts approximately €60 million in Tuscan exports at risk, especially wine, oil, and live plants . The conflict has also led to an increase in agricultural costs, with diesel fuel rising 40% in a week .
Franco-Sicilian Project: Château Palmer in the Aeolian Islands
The prestigious French winery Château Palmer has started a collaboration with Sicilian producer Nino Caravaglio for two new Salina IGT Malvasia labels, marking one of the first projects by a major French house on a minor Italian island.
Wine Events
BuyWine Toscana: 190 wineries and 175 buyers
The sixteenth edition of BuyWine Toscana opens in Florence, with 190 producers and 175 buyers from 47 countries . Over 3,500 B2B meetings and approximately 1,300 labels for tasting are planned.
Vinitaly and the City 2026
The Vinitaly off-site event will take place April 10-12 in Verona , with around 70 events including tastings, cultural events, and guided tours. New for the 2026 edition is the involvement of the Verona Arena and the Valpolicella Wine Route .
The Contrade of Etna 2026
The 17th edition of the event dedicated to Etna wines will take place April 19-20 in Randazzo . Currently, 74 wineries are participating , with international buyers in attendance.
ProWein 2026: Puglia in Düsseldorf
From March 15 to 17, twenty Apulian companies will participate in the international ProWein fair, within the Vinotech Puglia space, with tastings and meetings with buyers.
Mosso Artisan Wine Festival
The Mosso Festival returns to Piacenza on March 28th and 29th : over 30 wineries in more than 15 venues in the historic center for a traveling event dedicated to artisanal wine.
Strategic reading of the day
Three signals emerge clearly from today’s panorama:
- the global wine market has entered a phase of structural adjustment , with exports under pressure and high inventories;
- However, some denominations and territories are finding new growth markets , especially in Asia;
- Future competitiveness will increasingly depend on territorial identity, sustainability and wine tourism .
A mature sector no longer grows by inertia. It grows through vision. And it’s precisely here that wineries that think like territorial platforms—wine, tourism, experience—begin to distinguish themselves from the rest of the system.