Italian wineries, Italian wine producers, and current wine news.
Italian wine today is navigating a balance between identity, innovation, market tensions, sustainability, and new ways of engaging with consumers. Alongside signs of difficulty in the sector, there are emerging investments, acquisitions, international awards, wine tourism, and technologies for the viticulture of the future.
Italian wineries
Cuvage, Piedmontese elegance between Alta Langa and Moscato d’Asti
Cuvage, founded in Acqui Terme in 2011, continues to promote Piedmont’s sparkling wine tradition through the Classic Method. The company works with native grape varieties such as Nebbiolo, Cortese, and Moscato, alongside Pinot Noir and Chardonnay for its Alta Langa DOCG. It has a strong focus on sustainability, certified through ISO 14001 and SA8000 protocols.
Piedmontese cooperatives respond to Ascheri
The debate over the crisis in Piedmontese wine is heating up. Following Matteo Ascheri’s statements, Confcooperative Fedagripesca Piemonte has responded firmly, rejecting the idea that cooperative wineries are the scapegoat for the sector’s difficulties and calling for a more serious and structural discussion.
Argea joins Stronger Together
Argea joins the international Stronger Together program to combat labor exploitation in the agri-food supply chain. This membership strengthens the group’s position in terms of social sustainability and responsibility along the supply chain.
Casa Vinicola Martino: Wine Returns to Relationships
In a more competitive and less linear market, Casa Vinicola Martino identifies the direct relationship between producer and consumer as a strategic lever. The message is clear: less technicality, more simplicity, accessibility, and the ability to inspire emotion.
La Dormiente Winery: New Arrivals in Torrecuso
The Sannio-based winery, led by Guerino Cocchiaro, announces changes to the winery with the arrival of enologist Ernesto Buono and the launch of two new labels. While expanding its range to include an international grape variety, Merlot, the winery maintains its ties to the historic Taburno varietals: Aglianico, Falanghina, and Coda di Volpe.
Valdo Spumanti acquires 100% of I Magredi
A significant move in the Italian wine scene: Valdo Spumanti acquires 100% of Friuli-based I Magredi, after previously owning 20%. The acquisition expands the group’s reach into the no-alcohol and low-alcohol segments, strengthening a diversification strategy already supported by production and sales growth.
Cantina Vogadori, premium experience in Valpolicella
The Fratelli Vogadori winery offers “The Art of Terroir,” an exclusive experience in Valpolicella Classica, including historic vineyards, a fruit cellar, a wine shop, and premium tastings of the great Veronese reds.
Italian wine and Italian oenology
Italian wine: the numbers of excellence
A special feature on Italian wine highlights the value of a production spread across all regions, with a wealth of DOC and IGP labels that tell the story of its history, territories, biodiversity, and winemaking tradition.
Agricultural Civil Service kicks off with over a thousand young people
The Agricultural Civil Service has officially launched, with 82 selected projects and 1,057 young people involved. This isn’t just a tool for recruiting workers, but rather a training and civic program focused on promoting the local area, sustainability, food education, and inclusion.
Robots, vineyards, and intelligent machines: the future lies in Chianti.
Enovitis in campo is celebrating its twentieth anniversary and is focusing on robotics, electrification, soil and canopy management, biostimulants, and agronomic innovation. The event is scheduled for June 17th and 18th at the Nozzole Estate, in the Chianti Classico region.
Renzo Cotarella awarded by the Masters of Wine
The Institute of Masters of Wine has awarded Renzo Cotarella the 2026 “Winemakers’ Winemaker Award,” recognizing the value of his winemaking journey and the pivotal role he has played within Marchesi Antinori. This award confirms Italy’s central role in the global premium wine scene.
World Pignolo Day: Udine celebrates the Friulian grape variety.
“World Pignolo Day” returns to Udine on Friday, March 20th, an initiative dedicated to the protection and promotion of Pignolo, an ancient native Friulian grape variety. The event confirms the growing attention paid to distinctive grape varieties and niche productions with a strong territorial focus.
Mattia Binotto from Formula 1 to the vineyard
The former Ferrari manager presents his first wine, Animantica, produced in Faedo, Trentino, at the new Eleusi winery. A project that combines anticipation, precision, and identity, transforming wine into a new form of personal and entrepreneurial expression.
Between a difficult 2025 and a vision for 2026
ProWein Düsseldorf offers important insights from numerous Italian wineries. 2025 is seen as a complex but not catastrophic year, while 2026 highlights the need to focus on passion, the market, adaptation, and a renewed ability to engage consumers.
Campanian wines take center stage at ProWein
The Campania Region confirms the centrality of wine in its agri-food sector, bringing tastings, masterclasses, and protection consortia to Düsseldorf. Public support for international promotion remains a strategic cornerstone for the competitiveness of regional businesses.
Women Producers: Gilda Guida and Campanian Wine Through a Female Eye
Gilda Guida’s journey, linked to Cantine Grotta del Sole and the promotion of native Campanian grape varieties, expresses an entrepreneurial vision in which wine, territory, and the presence of women become drivers of rebirth and consolidation.
Tariffs and exports: expectations for 2026 trends
ICE President Matteo Zoppas reports a slowdown in Italian exports to the United States at the end of 2025, despite a still positive outlook. Attention now shifts to the first months of 2026, which are crucial for understanding the evolution of the impact of tariffs on wine and Made in Italy products.
International
Artémis Domaines supports wine professionals affected by wars
The Pinault family holding company, in conjunction with the Gérard Basset Foundation, is launching the “Golden Vines 2026” scholarships for wine professionals whose careers have been interrupted by war or geopolitical crises. The project offers six-month paid internships at the group’s estates.
Duclot challenges restaurant markups
In France, a concrete debate is taking place regarding the price of wine at restaurants. Duclot’s initiative, which aims to offer great Bordeaux wines at more accessible prices, is reigniting the debate on consumption, margins, purchasing power, and the economic sustainability of the supply chain.
Canadian wine booms in the domestic market
In Canada, sales of American wines are plummeting, while local wines are growing strongly, especially in Ontario. Trade tensions with the United States are driving a reconfiguration of domestic consumption and a new visibility for domestic producers.
Wine events
The Agricultural Show in Trento drew 13,000 visitors.
The 79th Agricultural Exhibition and Bio-logicA in Trento were well attended, with 13,000 attendees. The event confirmed the public’s growing interest in biodiversity, sustainability, the agricultural supply chain, and local produce.
Fairs, festivals, and events for the weekend of March 20-22
With the onset of spring, events dedicated to wine, craft beer, regions, and gastronomic traditions are multiplying throughout Italy. Tastings, e-bike tours through the vineyards, cooking demonstrations, and experiential tours reinforce the role of wine as a driver of tourism and connection.
Open Vineyards returns to Friuli Venezia Giulia
Starting March 21st, “Vigneti Aperti” (Open Vineyards) will resume, an initiative by the Movimento Turismo del Vino FVG (FVG Wine Tourism Movement) that will accompany wine tourists until autumn with visits, walks, tastings, and meetings in the region’s vineyards and wineries.
Drops of Beauty Brings Cantina Destefanis to Turin
On March 25th, Locanda Bellezia hosts an evening of wine, live music, and cuisine with Cantina Destefanis. This urban and convivial format brings the winery experience directly to the city.
Pianzio celebrates spring in the Euganean Hills
The Venetian winery offers an aperitif in the cellar overlooking the Pianzio Valley, focusing on conviviality, local tradition, and hospitality as tools for engaging the public.
Calici a Palazzo: Wine, History, and Beauty
On Saturday, March 21st and Sunday, March 22nd, Palazzo Ducale hosts “Calici a Palazzo,” an event that combines tastings, historical heritage, and direct encounters with producers and wineries in a setting of great cultural value.
Strategic focus of the day
The March 18 snapshot highlights five very clear guidelines for the wine sector:
1. Consolidation and acquisitions The Valdo-I Magredi transaction signals that the market is seeking critical mass, new categories, and greater commercial presence.
2. Agricultural and technological innovation Robotics, electrification, and intelligent vineyard management are becoming increasingly central to competitiveness and sustainability.
3. Wine tourism and direct relationships Open Vineyards, winery tastings, and local events demonstrate that wine is increasingly sold through experience and human contact.
4. Territorial identity and native vines From the Pignolo of Friuli to the Taburno vines, the strategic value of productions with a strong identity is growing.
5. International pressure and the need to adapt. Between tariffs, unstable markets, restaurant markups, and new consumer habits, the sector is being called upon to rethink its positioning, accessibility, and narrative.
Italian wineries, Italian wine producers, and current wine news.
The wine sector continues to navigate market transformations, new commercial strategies, technological innovation, and the valorization of local areas. From export challenges to new wine tourism models, sustainability, counterfeiting, and major wine events, here are the top stories of the day.
Italian Wineries
Ermes Cellars: Wine, Art, and Territory for Growth
In the heart of the Belice Valley, Cantine Ermes is strengthening its cultural and regional project with the new Bistrot Orestiadi , which will be presented on March 19th in Gibellina. The cooperative, one of Italy’s leading wineries, boasts over 14,000 hectares of vineyards and more than 2,700 members in six regions , with approximately 190 permanent employees. The Tenute Orestiadi project was created to showcase the Sicilian region through wine, art, and cultural identity.
Avignonesi: The Biodynamic Sangiovese That’s Conquering the World
The Avignonesi winery in Montepulciano today represents one of the most advanced models of biodynamic viticulture in Italy. Led by Virginie Saverys, the company exports to 37 countries and continues to develop a production model based on sustainability, environmental responsibility, and the valorization of Sangiovese in the Vino Nobile di Montepulciano region.
Caparra & Siciliani, historic custodians of Cirò
Among the leading figures in Calabrian winemaking, Caparra & Siciliani cultivates approximately 120 hectares of vineyards in the heart of the Cirò appellation , producing approximately 500,000 bottles annually . Their goal remains to promote the area’s native grape varieties while maintaining a strong bond between tradition and quality.
Cantina 366 and the winemaking identity of Canavese
In the Canavese area, shaped by the ancient glaciations of the Dora Baltea River, viticulture finds an ideal microclimate for denominations such as DOC Canavese and DOCG Erbaluce di Caluso . Local viticulture continues to tell a story of geology, rural tradition, and territorial identity.
Siddùra: Gallura’s Vermentino among Italy’s finest white wines.
Sardinian winery Siddùra has won important awards for its Vermentino wines. The Spèra Vermentino di Gallura DOCG earned 96 points and was named among Italy’s best white wines, while the Bèru Vermentino di Gallura Superiore won the Best of Show Sardinian White title at the Mundus Vini Spring Tasting 2026.
Italian Wine and Italian Oenology
Italian wine exports to decline in 2025
According to the UIV Observatory, Italian wine exports in 2025 totaled €7.78 billion (-3.7%) and 21 million hectoliters (-1.9%) . The decline is mainly attributed to the US market, which fell 9.2% , with a loss of approximately €178 million . The United Kingdom, Canada, Switzerland, and Russia also experienced difficulties.
Agritourism on the rise: over half of guests are foreigners
Rural tourism continues to grow: in 2024, there were 26,360 agritourism businesses in Italy, a 0.9% increase over the previous year. Agritourism visitors reached 4.7 million , with 54.8% coming from abroad , a sign of the growing international appeal of Italian food and wine tourism.
Wine tourism: visitors and direct sales are growing rapidly.
The Wine Suite 2026 Report highlights a strong development in wine tourism:
- visitors to structured cellars 16.8% annually
- direct sales 21.4%
- average booking value 39.4 euros per adult
The theme will also be central to Vinitaly Tourism 2026 .
Tuscany and wine: a mosaic of territories
Tuscany isn’t just about Sangiovese or Bolgheri. The regional wine scene is a veritable puzzle of terroirs, microclimates, and grape varieties, ranging from reds to whites, from coastal areas to inland hills to islands.
In Roero, production remains balanced
The Piedmontese Roero continues to stand out for its balanced production model, with viticulture that maintains a deeply rooted territorial and cultural dimension.
Trapani social wineries: wine sold but not collected
Wine cooperatives in the province of Trapani are raising the alarm: some of the wine sold is sitting in cellars due to rising transportation costs, exacerbated by geopolitical tensions in the Gulf.
Palmento Costanzo and gravity-driven winemaking on Etna
The restoration of the ancient lava stone wine presses demonstrates the continuity between tradition and innovation in Etna viticulture. Gravity-assisted winemaking preserves the integrity of the grapes, reducing mechanical intervention.
Precision viticulture: automatic grape detection
New technologies now allow us to estimate production in advance thanks to the automatic detection of bunches , improving resource management, harvest planning and commercial strategies.
International
US tariffs and the European export crisis
In 2025, European wine exports recorded a 6% decline in value , with an overall loss estimated at €1 billion . Wine represents around 7% of European agri-food exports , but is one of the sectors most affected by trade tensions.
Counterfeit wine and Prosecco in the UK
British authorities have seized over 67,000 bottles of counterfeit wine and Prosecco , worth approximately £500,000 . The operation was conducted by the National Food Crime Unit in collaboration with the Food Standards Agency.
Record early harvest in New Zealand
Climate change is driving New Zealand to its earliest-ever grape harvest in 2026. The country has 42,000 hectares of vineyards and exports wine to over 100 countries , generating around NZ$2.1 billion in exports in 2025.
Sotheby’s: Collectible wine continues to grow
In 2025, wine sales at Sotheby’s auctions reached $127.5 million (12%) . Burgundy dominates with 39% of sales , followed by Bordeaux with 28% . The presence of new, young collectors is also growing.
François Carillon and the Chardonnays of Burgundy
Winemaker François Carillon continues to distinguish himself with an elegant and measured style in the production of Puligny-Montrachet Chardonnays, characterized by freshness, aromatic complexity and a very balanced use of wood.
Wine Events
Vinetia Tasting 2026
On March 22nd , Vinetia Tasting – Veneto in a Glass, organized by AIS Veneto, returns to Santa Lucia di Piave (Treviso). The event will showcase over 800 wines from 150 wineries , with the participation of eight Consortia and four masterclasses dedicated to Veneto wines.
Tuscia Wine 2026
The event brought together over 100 producers and 214 wineries from the Tuscia del Vino guide. It was an event dedicated to promoting the Lazio region with tastings, meetings with producers, and awards for the best labels.
Wine tourism experience in the Euganean Hills
On March 28th, Monteversa will host a new tasting experience organized by Stayinveneto, including a visit to the organic vineyards and a guided tasting.
Cantina Giardino meets Cantillon
In Irpinia, an original event brought together the world of natural wine and the spontaneous fermentation of Belgian Cantillon beer, creating a dialogue between European artisanal traditions.
Work and Agricultural Innovation
Charter of Labor in Agriculture
Confagricoltura Siena has presented a joint declaration to address the transformation of agricultural work, focusing on safety, technological innovation, and greater attractiveness for young people.
Young farmers and technology
In Southern Italy, hi-tech agriculture is growing, led by those under 35, with investments in drones, blockchain, and precision agriculture . The average productivity of young farmers exceeds €4,800 per hectare , almost double the European average.
Curiosity
The cellar of the Gintoneria in Milan is up for auction.
The second auction of the wine and champagne collection once owned by the Milanese venue Gintoneria is underway until March 27. Lots range from €8.50 to over €2,000 , including rare bottles from the seized cellar.
Strategic summary of the day
Three signals clearly emerge from the international wine scene:
- the global wine market is experiencing a phase of commercial and geopolitical realignment
- the weight of wine tourism and territorial experience as an economic lever is growing
- technology and sustainability are becoming concrete operational tools for modern viticulture
Wine continues to be not just an agricultural product, but a complex economic system that unites territory, tourism, culture, and global markets.
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Fontanafredda showcases Barolo through art, territory, and sustainability.
In the heart of the Langhe, the new edition of the Barolo del Comune di Serralunga d’Alba Renaissance 2022 is born, a cultural project by the Fontanafredda winery that each year interprets a universal human value. The theme chosen for this edition is Tenacity , symbolizing a new “Green Renaissance” based on sustainability, biodiversity, and responsibility towards the territory.
Montalbera and the challenge of ultra-fine bubbles
Entrepreneur Franco Morando continues to develop the Montalbera winemaking project. A curious episode led to the birth of a Metodo Classico aged for almost 12 years on the lees , after 20,000 bottles had been forgotten in the cellar for two years. Today the company boasts 130 hectares of vineyards and produces approximately 850,000 bottles annually .
Tenuta Santa Maria: Amarone and the Bertani Family’s History
In Negrar, in the Valpolicella Classica region, the Bertani family’s historic Tenuta Santa Maria continues a winemaking tradition that dates back to the 16th century. With 54 hectares of property and approximately 230,000 bottles produced annually , the winery is known for its Amarone, Valpolicella, and Soave wines, alongside crus of Merlot and Chardonnay.
Masi debuts in the Oltrepò with the Pinot Noir “del Re”
The Masi wine group is expanding its presence in Oltrepò Pavese with the Pinot Noir “del Re” , a new still red wine produced on the Tenuta Casa Re estate. The property, acquired in 2023, has 15 hectares entirely planted with Pinot Noir .
Petra Develops Montebamboli Project on the Tuscan Coast
The Petra group continues its Montebamboli project in the Montioni Park. Led by Master of Wine Andrea Lonardi, the plan aims to create a new winemaking identity for the Tuscan coast through high-altitude vineyards and an innovative terroir approach.
La Regola among the 100 iconic wineries of Italy
The La Regola winery, in Riparbella (Tuscan coast), enters the “Iconic Wineries 2026” ranking of Forbes Italy , a recognition awarded to companies that contribute to the qualitative renewal of Italian wine.
Torelle Winery: Emanuele Guardascione’s dream continues
The Campania-based Cantina Torelle winery, founded by the young agronomist Emanuele Guardascione , continues its journey thanks to his sister Giuliana. The 16-hectare vineyard in Sessa Aurunca today represents the legacy of an entrepreneurial vision dedicated to local viticulture.
Sassotondo and the rediscovery of the Nocchianello grape variety
In Maremma Toscana, Edoardo Ventimiglia and Carla Benini continue their work to recover the rare native Nocchianello grape variety, originally from the Pitigliano and Sorano areas, contributing to the protection of viticultural biodiversity.
Italian Wine and Oenology
Pinot Grigio delle Venezie launches digital wine passport
The Consorzio Pinot Grigio DOC Delle Venezie , which represents approximately 27,000 hectares of vineyards and over 230 million bottles , is working on the introduction of a digital passport to improve traceability and governance of the supply chain.
Wine tourism: a €46.5 billion sector
According to the study presented at Hospitality – Il Salone dell’Accoglienza, wine tourism today represents a strategic lever for the Italian wine sector with an estimated value of 46.5 billion euros .
The debate about restaurant wine and markups
More and more consumers are reporting excessive wine prices in restaurants. A more balanced markup policy could encourage consumption and improve the relationship between wineries, restaurants, and customers.
The logistical paradox of Sicilian wine
In the Trapani area, concerns are growing over transportation costs: expensive diesel fuel and geopolitical tensions in the Gulf are slowing shipments. The result is a paradox: wine sold but sitting in cellars.
Agricultural income tax relief extended to 2026
The 2026 Budget Law extends the IRPEF tax exemption on land and agricultural income for direct farmers and professional agricultural entrepreneurs.
Ethical work in the wine supply chain
Following the “Bitter Grapes” dossier, institutions and consortia in the Langhe region have established a permanent working group to combat the exploitation of agricultural labor in the vineyards.
International
Wine and Health: New Studies on the Mediterranean Diet
A study published in the European Heart Journal analyzes the relationship between moderate wine consumption and cardiovascular health, as part of the international Unati project coordinated by the University of Navarra.
The phenomenon of “sober sommeliers”
In the United States and Europe, there is a growing debate about the role of “sober sommeliers,” wine professionals who promote a more conscious and responsible approach to consumption.
The methanol scandal, 40 years later
Forty years have passed since the 1986 methanol wine tragedy, one of the most dramatic events in the history of the Italian agri-food industry, which profoundly affected the regulations on wine safety.
Wine Events
ProWein 2026: Prosecco DOCG Strengthens the German Market
The Conegliano Valdobbiadene Prosecco DOCG Consortium is participating in the international ProWein trade fair with tastings and meetings with German professionals, a strategic market for Italian exports.
The wines of Abruzzo on a mission to Düsseldorf
The Consorzio Tutela Vini d’Abruzzo is bringing 13 companies to ProWein to strengthen its dialogue with international trade, particularly the German market.
Meininger rewards Giancarlo Moretti Polegato
The president of Villa Sandi receives the title of “International Wine Entrepreneur of the Year” at the Meininger Awards, on the eve of ProWein.
Tipicità rewards the best organic wines of the Marche region
At the Biowine Marche 2025 competition, Rosso Piceno Cerì and Offida Pecorino Canapale were awarded as the best regional organic wines.
Piedmontese food and wine: tasting at the Francesco Rosso Winery
In Roero, the Francesco Rosso winery is offering a mini lunch with a tasting of three wines , a formula designed to promote local wine tourism.
“10,000 steps between sun and vineyards” in Friuli
A health trail through vineyards and the surrounding area has been created in Chiopris Viscone as part of the regional project FVG in Movimento .
Olio Capitale closes with 15,000 visitors.
The exhibition dedicated to quality extra virgin olive oil in Trieste closes with growing numbers and a strong presence of young people.
Strategic Observatory of the Day
Three structural signals emerge from today’s news:
- growth of wine tourism as an economic lever
- consolidation and new investments in iconic names
- growing attention to sustainability, work and digital traceability
Wine is no longer just agriculture: it is a complex territorial economy .
And when a sector becomes this complex, something interesting happens: the value no longer lies solely in the bottle, but in the industrial vision that supports it . And it is precisely here that the greatest opportunities arise for those involved in investments, acquisitions, and strategic development of wineries.
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Foss Marai celebrates 40 years in the heart of Prosecco DOCG. The historic winery in the hills between Conegliano and Valdobbiadene celebrates four decades of activity, producing approximately 1.5 million bottles annually . The company represents an example of heroic viticulture in the UNESCO hills, with a strong focus on design, territorial identity, and production quality.
Valdo Spumanti Completes Acquisition of I Magredi. On the centenary of its founding, Valdo Spumanti is strengthening its production presence with the complete acquisition of the Friulian winery I Magredi (revenues approximately 12 million euros ). The Veneto-based group aims to consolidate its growth, which will lead to a turnover of approximately 90 million euros by 2025 .
Emerging winery Amaracmand is reborn in Romagna. In Sorrivoli, in the Cesena area, Marco Vianello is relaunching the historic La Centenara winery, restoring vineyards and expanding the vineyard area with new land and old ungrafted vines dating back to 1964.
Clara Marcelli among the labels of the World’s Best Sommeliers Selection The Ruggine 2021 wine from the Castorano winery in the Marche region enters the international selection of the best sommeliers linked to the World’s 50 Best Restaurants network.
Perillo celebrates 25 Taurasi harvests The Castelfranci winery is celebrating a quarter century of producing Taurasi Riserva with a vertical tasting of ten vintages, confirming the central role of Aglianico in Campania’s winemaking.
Vermentino di Gallura Siddùra wins international awards The Spèra and Bèru labels have obtained important national and international recognition, including the gold medal at the Mundus Vini Spring Tasting 2026 .
Italian Wine and Italian Oenology
Argea invests €3 million in wine dealcoholization. One of Italy’s largest winemaking groups is launching a project for a dedicated dealcoholized wine facility, part of a €14 million industrial plan. The facility will be built in Northern Italy and marks the Italian industry’s decisive entry into the non-alcohol segment.
Circular economy from wine: medical bandages and cosmetics from waste. Federico Mencaroni, a farm in the Marche region, wins the 2026 Green Oscars with a project that transforms winemaking waste into biocellulose for use in medicine and cosmetics.
Marsala, a great historic wine still under-appreciated. The famous Sicilian wine, created in the 18th century by the English merchant John Woodhouse, remains one of the symbols of Italian winemaking but today suffers from limited awareness among the general public.
Wine must change its language to speak to young people. The wine sector is called upon to renew its communication and consumption methods: more informal languages, new formats, and greater cultural accessibility to prevent wine from becoming marginalized among the new generations.
Cerasuolo d’Abruzzo in strong growth The 2024 harvest marks a recovery in production with over 116,000 hectoliters , 22% compared to 2023. The rosé symbol of Abruzzo confirms growing interest in the market.
Vulture and Aglianico among the great emerging areas of Italian wine. The Lucanian region continues to gain international attention thanks to the quality of its Aglianico wines, characterized by structure, acidity, and a strong minerality.
Vino Nobile di Montepulciano generates an economy worth 1 billion euros. The district produces 6.3 million bottles annually , with an overall value of the companies estimated at around 1 billion euros , confirming the strategic role of the denomination.
Prosecco as a cultural as well as an oenological phenomenon The international success of Prosecco is also interpreted as a social and cultural phenomenon: a symbol of conviviality, light-heartedness, and Italianness around the world.
International
Brunello di Montalcino grows in the United States despite the wine crisis According to SipSource data, in 2025 Brunello sales in the USA increased by 7.7% in volume , in clear contrast to the general decline in Italian wines (-5.2%).
Wine Events
Grafting – new generation of producers in the Piacenza Hills The collective of young winemakers launches Malvasia Prima Vol.2 , an event dedicated to Malvasia di Candia Aromatica which will be held on March 30th at Corte Faggiola .
IO VINO 2026 in Rome Event dedicated to the native grape varieties of Marche and Campania , with tastings and meetings with producers at the Courtyard by Marriott Roma Central Park.
UMBRIAofWINE strengthens regional exports The third edition of the event involved 25 wineries and 27 international buyers , generating over 200 B2B meetings and promoting 13 Umbrian denominations.
BuyWine 2026: Brunello takes center stage. The event brought together leading companies in the Montalcino area to discuss economic prospects and international markets.
Territories, agricultural policies and economy
336 million euros for the agricultural system of Friuli Venezia Giulia The regional revolving fund supported agricultural investments for 336 million in 2025 , with a financing model based on collaboration between banks and institutions.
Trapani cooperative wineries are alarmed. Wine sold is not being collected by buyers due to rising logistics costs, creating tensions in the Sicilian cooperative supply chain.
Terre d’Oltrepò seeks a plan B for relaunch. Subscriptions to the Collis industrial plan are not reaching the necessary volumes: 100 thousand quintals of grapes compared to the 500 thousand processed in the best years.
High-Altitude Vineyards: Environmental Debate in Brentonico The municipality is launching a participatory process to regulate the expansion of high-altitude viticulture and protect biodiversity and the landscape.
Wine Tourism and Culture
“Room with a Vineyard”: 153 Italian wineries where you can sleep among the vines. Vincenzo D’Antonio’s new guide explores Italian wine tourism through a national map of wineries offering hospitality.
Wine and haute cuisine: eight Italian wineries where the gourmet experience is born. An itinerary of wineries and starred restaurants that combines gastronomy, territory, and wine culture.
Palazzo Te reopens the Spazio Te bistro with the Allegrini Group. The project combines art, wine, and hospitality in the heart of Mantua with the support of Villa Della Torre.
Territories and wine communities
The historic Ronco della Chiesa vineyard in Collio must be saved after the flood. The Collio Consortium and restaurateurs are supporting the Manferrari family in preserving one of the area’s iconic vineyards.
Lerma discusses the future of the mountain winery. Citizens and administrators are calling for the facility to be repurposed to promote Ovada grapes and relaunch Dolcetto.
Strategic signal of the day
Three dynamics emerge forcefully in the wine system:
- growth of the dealcoholized segment and new consumption
- strengthening of strong identity territories (Brunello, Etna, Vulture)
- expansion of wine as a cultural and tourist experience
Wine is evolving from an agricultural product to an economic and cultural ecosystem . Those who manage the supply chain, its identity, and its relationship with consumers will have a competitive advantage in the coming years.
If you want, I can also prepare a more concise and much more viral version for WineIdea or LinkedIn , or a strategic reading for investors and wine operators , which in your work often becomes the most interesting part of the review.