Italian wineries, Italian wine producers, and current wine news.
The Italian wine sector continues to navigate structural market transformations, designation innovation, international consolidation, and new economic challenges . Below are the day’s key news items, organized by topic.
Italian wineries
Mezzacorona awarded as the best Italian cooperative of the last 25 years
The Mezzacorona Group confirms its position as a leading player in Italian wine cooperatives. At Mundus Vini 2026 , during ProWein in Düsseldorf, the Trentino-based company received the award for “best Italian cooperative of the last 25 years.” The group, active in over 60 countries , includes companies such as Rotari (Trentodoc) and Feudo Arancio in Sicily , while the subholding Nosio manages international marketing. The award confirms the path taken by several Italian cooperatives, which have focused on quality, price positioning, and global growth .
Cantina di Carpi activates protective measures for a €12.8 million debt.
Cantina di Carpi, Sorbara e Bazzano has requested the activation of the protective measures provided for by the Corporate Crisis Code to address debt of approximately €12.8 million . The procedure allows for a freeze on creditors’ claims for twelve months, allowing management to develop a recovery plan.
Compulsory liquidation for Cantine Leonardo da Vinci
The historic Tuscan cooperative Cantine Leonardo da Vinci , founded in 1961, has been placed into compulsory administrative liquidation by the Ministry of Business and Made in Italy. As of August 31, 2025, it had short-term debts of over €13 million , against a negative net equity. Despite the liquidation, operational continuity of production for its members has been guaranteed.
Centopassi, the wine from land confiscated from the mafia
In Sicily, Centopassi , a winemaking project linked to the Libera Terra cooperatives, represents a virtuous model for valorizing lands confiscated from organized crime. The winery combines native grape varieties, territorial identity, and a presence on international markets , demonstrating how a strong ethical project can also generate solid commercial results.
Feudi di San Gregorio celebrates 40 years of wine and design.
The Campania winery celebrates forty years of activity with an exhibition at the Milan Triennale dedicated to its collaboration with designers Lella and Massimo Vignelli , who contributed to the company’s visual identity. The project explores how wine can become a cultural object through design, graphics, and storytelling.
Italian wine and Italian oenology
Wine remains central to Italians’ habits
According to an analysis by the Nomisma Wine Monitor Observatory , 9 out of 10 Italians have consumed wine in the last year . However, the sector is changing:
- Global consumption fell from 236 to 215 million hectoliters between 2019 and 2024
- Italian consumption is stable ( 22.6 → 22.3 million hectolitres )
- Over the last twenty years , Italian exports have grown by 141%
Territory is increasingly emerging as a determining factor in purchasing choices .
Asti Rosé arrives: a new typology for the denomination
Piedmont officially introduces a new style: Asti Rosé , made with Moscato (70–90%) and Brachetto (10–30%) using the Martinotti method. The wine will be available in various versions, from sweet to extra brut , to meet the demands of international markets. Its commercial debut is expected at Vinitaly .
The return of Nas-Cëtta to the Langhe
Once nearly extinct, the native Nas-Cëtta grape is experiencing a resurgence in the Langhe. In the 1990s, experiments brought this rare white wine back to life, and today it is promoted by producers like Elvio Cogno and Le Strette , becoming a symbol of Piedmont’s viticultural biodiversity.
The “Italian model” of moderate consumption
A study promoted by Federvini and La Sapienza University highlights how Italy maintains a moderate and convivial drinking style. Over 80% of wine is consumed during meals, and average consumption is 8 liters of alcohol per capita , lower than the OECD average.
Prosecco still the driving force for Italian wine
The Prosecco system continues to grow:
- Prosecco DOC : 667 million bottles in 2025 (1.1%)
- Conegliano Valdobbiadene DOCG : 98 million (8%)
- Asolo Docg : 32 million (16%)
Over 82% of production is intended for export and Easter orders are estimated to grow by 4% .
High stocks in Italian cellars
The Cantina Italia report highlights 61 million hectolitres of wine in stock , an increase compared to 2024. This figure highlights the need for the sector to redesign production and market strategies .
Local wines prevail in restaurants
According to an analysis of the HoReCa market carried out by Trinko , between 70% and 75% of the labels in Italian restaurants come from the same region as the restaurant , confirming the strong link between wine, cuisine and territory .
Roero relaunches Arneis and Nebbiolo
The Roero area aims to strengthen its winemaking identity through the promotion of Arneis and Nebbiolo , with the aim of definitively emerging from the shadow of the Langhe.
Valoritalia expands its sustainability certifications
The Valoritalia certification body, which controls approximately 60% of Italian bottles with a denomination of origin , is expanding its activities towards environmental and sustainability certifications, such as Equalitas, VIVA and the ISO standard on carbon footprint .
“Consumers are confused”: the industry demands clarity.
Wine expert Graziana Grassini highlights how conflicting messages about health, prices, and alcohol consumption are creating confusion among consumers , highlighting the need for clearer communication from the industry.
International
Napa Valley in trouble
According to Silicon Valley Bank ‘s annual report, the U.S. wine industry saw declining revenues and production in 2025, with demand expected to bottom out between 2027 and 2028. Major groups such as E.&J. Gallo and Constellation Brands have announced staff reductions and industry reorganizations.
The EU-Australia agreement and the name Prosecco
The new trade agreement between the European Union and Australia stipulates that the name Prosecco cannot be used for Australian exports for ten years , although it will remain permitted on the domestic market as a varietal indication.
British viticulture is growing
In the United Kingdom, viticulture continues to expand. WineGB’s 2025 Harvest Report highlights a “mast year,” or exceptionally abundant vintage, confirming the consolidation of the quality of English wines.
Wine remains the favorite drink of the French
According to the SoWine Barometer 2026 , wine remains the most popular alcoholic beverage in France with 52% of preferences , ahead of beer and Champagne, despite a general trend of moderation in consumption.
The phenomenon of collectors with too many bottles
More and more collectors find themselves with cellars that are too large for their consumption. This phenomenon is fueling the secondary wine market and new strategies for managing private collections.
Wine events
Vinitaly 2026: over 4,000 exhibitors
The next edition of Vinitaly will see:
- 4,000 exhibitors
- 18 pavilions
- over 100,000 m2 of exhibition area
- more than 2,000 accredited journalists
The event confirms its position as one of the main international wine hubs.
OperaWine 2026 celebrates great Italian wine
The Wine Spectator event pays homage to the history of Italian wine and its protagonists, from Sassicaia to Tignanello , recounting the journey that has brought Italy to the pinnacle of world quality.
The “Cantine d’Italia 2026” guide has been presented.
The Go Wine guide dedicates ample space to winery visits, with information on production, hospitality, and wine tourism itineraries.
Sicily Trophy 2026
The event dedicated to the great Sicilian wines highlights the role of native vines , with Nero d’Avola as the protagonist of the island’s qualitative rebirth.
Wines of the Heart 2026 in Genoa
The guide, born from a social media project conceived by Olga Schiaffino, brought together producers and enthusiasts in Genoa for a tasting of the community’s most popular wines.
Italian wine also arrives at the cinema
The film “It’s Not the End of the World” , shot in Verona, brings the world of Valpolicella to the big screen, starring iconic wines such as Amarone Costasera and Campofiorin by Masi Agricola.
Strategic summary of the day
Today’s news shows a sector undergoing profound transformation :
- global consumption down but Italian exports still strong
- continued growth of some denominations such as Prosecco
- return of native vines and territorial identities
- increase in wine stocks in cellars
- economic tensions affecting some historic cooperatives
- increasingly intense international competition.
Italian wine remains one of the pillars of the national agri-food sector, but its future will increasingly depend on the ability to enhance territories, quality and global positioning .
Thanks for listening. Today’s wine press review was brought to you by WINEIDEA.IT .
See you tomorrow with the next wine news.
Italian wineries, Italian wine producers, and current wine news.
Italian wineries
Leonardo da Vinci Winery is in liquidation: a story spanning over 60 years has come to an end.
A symbolic event for the Tuscan wine cooperative has come to an end. The Ministry of Business and Made in Italy has ordered the compulsory administrative liquidation of the historic Cantine Leonardo da Vinci, founded in 1961. The company’s financial situation is now compromised: current assets of approximately €5.5 million, short-term debt of €13.5 million, negative equity, and ongoing litigation. The liquidation process has been entrusted to commissioner Luigi Zingone. A key point: this case confirms how financial strength, governance, and debt control are today just as crucial as the quality of the wine.
Caviro Group inaugurates its dealcoholization plant and presents its low-alcohol Tavernello sparkling wine.
Caviro is accelerating its no- and low-alcohol production with a €1.8 million investment in a new facility in San Felice sul Panaro, in the province of Modena. The 200-square-meter facility can process up to 30,000 liters per day, equivalent to a potential annual production of approximately 9 million bottles. The technology employed aims to reduce alcohol while preserving the wine’s aromatic profile and structure. Key point: the Italian cooperative sector is making a tangible entry into the dealcoholization supply chain, a sign that the market is changing more rapidly than many producers realize.
XtraWine launches “Vigne d’Italia”: a private label offering professional selection and producer anonymity.
The online wine club XtraWine presents a new private line of 17 labels distributed across four Italian regions: Piedmont, Tuscany, Veneto, and Alto Adige. The project strengthens the company’s positioning as a selector and brand owner, but it brings with it a delicate issue: the producer’s identity remains secondary to the commercial strength of the distribution brand. Key point: models are emerging that shift value from the winery to the distributor-brand, with significant implications for margins, recognition, and building relationships with consumers.
OperaWine: Cantina San Michele Appiano debuts among Wine Spectator’s “Classics”
The Alto Adige winery has entered OperaWine’s “Classics” category with its Sauvignon Sanct Valentin 2016. This recognition consolidates the company’s international presence and highlights the consistent quality it has built over the years. Key point: when a winery manages to combine style, identity, and consistency over time, international recognition becomes a real asset for positioning.
Masottina celebrates 80 years with a multi-vintage Prosecco
To celebrate its 80th anniversary, RDO Multivintage Brut is born, a blend of five vintages from 2020 to 2024. This launches the Venetian winery’s Heritage Collection and introduces a more experimental approach to Prosecco, inspired by the logic of classic method blends. Key point: innovation within a strong denomination is possible, but it must be done with stylistic rigor and clear brand consistency.
Eleusi, Mattia Binotto’s wine debut with the Trentino Chardonnay “Animantica.”
Cantina Eleusi’s first wine is called Animantica: a 2021 Chardonnay Trentino DOC, approximately 2,300 bottles from a forty-year-old vineyard in Faedo. The project was born with a strong identity and has already attracted attention thanks to Mattia Binotto, known for his Formula 1 career. Key point: new entries in the wine industry can only generate value if accompanied by long-term vision, technical credibility, and territorial authenticity.
Marchesi di Barolo: Barolo Coste di Rose 2022
The Abbona family’s 2022 Barolo Coste di Rose stands out for its elegance, freshness, precise tannins, and aromatic complexity. This label confirms the Piedmontese winery’s ability to interpret even complex vintages with restraint. Key point: true quality emerges especially when the vintage is challenging.
Flour: Amarone della Valpolicella Classico Mezzadro alla Fontana Riserva 2015
A reserve that chronicles the journey of the Farina family, from sharecroppers to contemporary interpreters of Valpolicella Classica. Limited production, only in the finest vintages, and long aging in barriques, large barrels, and bottle. Key point: family storytelling, when authentic and supported by quality, remains one of Italian wine’s strongest assets.
Bubble: Amarone della Valpolicella Classico Le Poiane 2020
Bolla confirms its leading role in Veneto wine with a production facility spanning 312 hectares and 3.7 million bottles. The brand, now part of Gruppo Italiano Vini, continues to operate consistently on international markets. Key point: the strength of a historic brand lies in its ability to remain recognizable even after changes in ownership and scale.
Cantina 366: Canavese Nebbiolo Vine Selection 2022
A lively, fresh, and drinkable Nebbiolo, created in a winery focused primarily on local whites. Careful vinification, light oak, and a balance focused more on tension than power. Key point: even less central appellations can generate interest when they interpret the grape variety with personality and contemporary lightness.
Arianna Occhipinti and the wines that break down stereotypes about the South
Vittoria has a consolidated vision: Southern reds aren’t necessarily brawny, but refined, fresh, territorial, and moderately alcohol-rich. Organic farming, spontaneous fermentations, the prevalent use of cement, and no filtration define a consistent and recognizable style. The key point: Southern wine continues to generate the most interesting signals when it stops chasing power and returns to interpreting identity and drinkability.
Italian wine and Italian oenology
Friuli designs the wine of the future: less alcohol and more resilient vineyards.
Alessandro Leon, president of Vivai Cooperativi Rauscedo, looks to 2030, focusing on varietal resistance, new markets, and adapting to geopolitical and climate change. A strategic question is on the table: what kind of wine should Friuli produce to remain competitive? Key point: the future of wine depends on the ability to plan today for what the market will demand tomorrow, not simply defending the historical model.
Wine prices are falling: why is it cheaper than beer and spirits?
ISTAT data for January 2026 show a 1.9% drop in wine consumer prices compared to January 2025. Over the same period, spirits and liqueurs fell 0.5%, while beer stabilized. A structural deflationary phase in wine is thus consolidating. Key point: price pressure is no longer an episodic phenomenon, but rather a symptom of a deeper imbalance between supply, positioning, and demand.
Oltrepò: Wine prices rise, but grape values plummet.
According to Unioncamere, production will rise again by 32.6% in 2025 compared to 2024, though still below 2023 levels. Wine is growing, but the price paid to winemakers for their grapes continues to suffer. Key point: when the supply chain becomes polarized, the risk is that industrial recovery will not translate into agricultural income.
Wine & Business: “Healthy” Business Management According to Renzo Cotarella
Renzo Cotarella reiterates that today’s competitive winery must coherently integrate planning, finance, agronomy, cellar, people, marketing, and sustainability. Sound management isn’t a theory, but a measurable method. The key point: in modern wine, it’s not enough to make a good product; the business must be managed as a system.
Regenerative viticulture: initial experiences from the Bayer Crop Science project
The “Regenerate to Grow” project, launched in 2025 and explored in depth at the meeting on March 11, 2026, in San Patrignano, aims to integrate agronomic sustainability, digital support, and biodiversity monitoring. Key point: regenerative viticulture is moving beyond the theoretical stage and beginning to be tested with concrete field applications.
Mountain on the Wine Route: land of noble vines
A regional study dedicated to Montagna sulla Strada del Vino, in Alto Adige, where Pinot Noir, landscape, soil, and microclimate create a highly valuable winemaking identity. Key point: in strong terroirs, the denomination alone isn’t enough; the ability to express the place in a distinctive way is increasingly important.
Confused ideas about the price of wine
A reflection on the pricing debate: wine isn’t “too expensive” in an absolute sense, but rather its value is what the market is willing to recognize. In a global and hypercompetitive context, there are no artificial shortcuts to price formation. Key point: the real issue isn’t the price itself, but the perceived value and the ability to sustain it.
Puglia rediscovers its white grapes
The region is embarking on a strategic rebalancing that pairs structured reds with a new focus on whites, combining the rediscovery of local grape varieties, freshness, and the potential for market repositioning. Key point: Apulian whites can become a concrete lever for renewing the region’s image.
ISO certifications and wine: why they are an advantage for wineries
Organizational certifications, often perceived as mere formalities, are being reinterpreted as concrete tools for managing and improving processes. The topic is also addressed through the technical contribution of the Italian Wine Union. Key point: certifications create value when they become corporate governance methods, not just paperwork.
France and Italy invest over 1.3 million euros in alcohol reduction
The DEVIN0 cross-border project, funded by the Interreg VI-A France-Italy ALCOTRA Program, will launch on March 31st in Castagnito. Its focus: innovation, training, and development of alcohol-free de-alcoholization down to 0°C. Key point: de-alcoholization is no longer an experimental niche, but a strategic focus of research and training.
Venetian Prosecco and Radicchio at the Heart of the European Bioeconomy
The TeBiCE project has concluded its work in Legnaro, focusing on opportunities for valorizing agricultural biomass within the framework of a circular economy. Key point: winemaking supply chains will increasingly be judged by their ability to transform waste and byproducts into value.
Prosecco: resilient exports and growing orders for Easter 2026
According to Confindustria Veneto Est, Prosecco is holding up well on international markets and is seeing an estimated 4% increase in orders for Easter 2026. Key point: in a challenging period for Italian wine, Prosecco continues to stand out as a denomination with high commercial elasticity and strong global recognition.
International
The European Union allows Australia to use the Prosecco name on the domestic market.
The new trade agreement between the EU and Australia grants Australian producers the right to use the Prosecco name on the domestic market, while exports under that name must cease within 10 years. A key point: this sets a delicate precedent regarding geographical indications and the protection of the identity of European denominations.
Goodbye wine, Beijing chooses sobriety
China’s crackdown on conspicuous alcohol consumption at official events, combined with the economic slowdown, is severely impacting the demand for imported wine. The consequences are being felt from Bordeaux to Australia. Key point: China is no longer the mirror market many producers imagined; today, caution, repositioning, and a political as well as commercial perspective are required.
Which is better: wine or beer? A study on its effects on the heart.
An observational study of over 340,000 British adults, to be presented on March 28 at the American College of Cardiology, suggests possible differences in the cardiovascular impact of low-to-moderate consumption between wine and beer. Key point: this remains a highly sensitive topic, where communication and scientific rigor must be combined to avoid risky simplifications.
Wine events
Wine & Wellness at Tenuta Roletto
The experience that combines a winery tour, outdoor Pilates, and tasting is back. A format that ties together landscape, wellness, and conviviality. Key point: the most engaging wine tourism today is one that builds experiences, not just visits.
I WINE: Marche and Campania on display in Rome
The ninth edition of “IO VINO, Selezione da Vitigno Autoctono” brought to the capital a comparative reading of two regions distinct yet united by a strong viticultural identity. Key point: events dedicated to native grape varieties remain crucial for differentiating the Italian offering.
2026 Wine Proposal at Leopolda
In Florence, the presentation of the 2026 Proposta Vini catalog brought together over 200 exhibitors from Italy and abroad, with masterclasses and tastings focused on understanding the different regions and production styles. Key point: high-quality trade events continue to be strategic venues for selection, networking, and positioning.
DEVIN0: Official launch on March 31st in Castagnito
The presentation event for the Italy-France project on alcohol reduction will be one of the first structured discussions between research, education, and businesses on a topic expected to grow rapidly. Key point: the supply chain is beginning to organize itself culturally, not just technologically.
Thanks for listening. Today’s wine press review is brought to you by WINEIDEA.IT.
See you tomorrow.
Italian wineries, Italian wine producers, and current wine news.
The wine sector continues to evolve amid technological innovation, market transformations, new production strategies, and geopolitical dynamics impacting exports and international logistics. At the same time, new consumer trends, sustainability projects, and initiatives are emerging that strengthen the connection between wine, territory, and tourism.
Below is today’s wine press review, organized by thematic area.
Italian wineries
La Viarte: The Schioppettino “Oparis” tells the story of the Colli Orientali del Friuli. In the Colli Orientali del Friuli, just a few meters from the Slovenian border, La Viarte continues to showcase the Ponca terroir with distinctive wines. Among these, the Schioppettino di Prepotto Oparis 2022 stands out, a fragrant and dynamic wine with notes of cherry, raspberry, and green pepper. The winery, acquired in 2023 by the Polegato family, boasts 24 hectares of vineyards and 14 hectares of woodland and produces approximately 200,000 bottles annually , distributed across several lines, including Classici, Liende, and Puarte.
Cantina Rauscedo: A New Vision with Director Flavio Geretto Cantina Rauscedo, one of the most important Friulian cooperatives in the sector with over 2,000 hectares , is embarking on a new strategic phase with the arrival of General Manager Flavio Geretto , who has been a key figure at Villa Sandi for years. The goal is to strengthen the cooperative model by focusing on quality, traceability, and territorial identity , building a quality pyramid capable of enhancing production.
Mattia Binotto makes his wine debut with Animantica. Former Ferrari team principal Mattia Binotto enters the world of wine with Animantica , a 2021 Chardonnay Trentino DOC produced in Faedo by Cantina Eleusi. The first production is limited to approximately 2,300 bottles , obtained from forty-year-old vineyards located at 410 meters above sea level .
Vecchie Terre di Montefili: Contemporary Chianti Classico The Panzano in Chianti estate, relaunched in 2015 by Nicola Marzovilla with American partners, represents a balance between international vision and territorial roots. At the helm of the estate is winemaker Serena Gusmeri , who interprets Chianti Classico through a sensitive approach to the vineyard and its natural expression.
Tenuta Montauto: in Maremma, white wines surprise the market. In Campigliola di Manciano, Tenuta Montauto is opting for a counter-current approach: promoting white wines , particularly Sauvignon Blanc, in an area traditionally associated with red wines. The winery takes advantage of unique soil and climate conditions: sea breezes, mineral soils, and altitudes between 200 and 500 meters .
Franciacorta: the cooperative of small winemakers Since 1952, a cooperative made up of around 50 small winemakers has kept the local winemaking tradition alive, contributing to the promotion of denominations such as Sebino, Cellatica, Curtefranca and Ronchi di Brescia , in addition to the Franciacorta DOCG.
Terre d’Oltrepò Crisis: Negotiations Stalled . The future of the Terre d’Oltrepò Winery remains uncertain. The relaunch with Collis Veneto Wine Group is proceeding slowly, and membership remains limited, with approximately 100,000 quintals of grapes guaranteed for the next harvest , a lower number than expected.
Solopaca Social Winery victim of theft. Unknown individuals stole wine and equipment from the Solopaca Social Winery in Campania, including the company vehicle used for transport. Among the stolen wines were Aglianico del Taburno DOCG, Falanghina del Sannio DOC, and other local wines .
Italian wine and Italian oenology
Caviro launches “Tavernellow,” a low-alcohol wine. The Caviro group enters the NoLo (no and low-alcohol) wine segment with the new Tavernellow , a partially dealcoholized sparkling wine. The €1.8 million investment in a plant in Savignano sul Panaro allows for production of up to 30,000 liters per day , with an annual potential of over 9 million bottles .
The Water Challenge in European Vineyards Climate change is reshaping Mediterranean viticulture. Recent studies have shown that producing 1 liter of must requires between 250 and 350 liters of water , highlighting the growing pressure on water resources and making water-efficient technologies crucial.
Technologies and research to combat climate change The Polytechnic University of Turin is leading two research projects – IN-VITE and AgriCAM – dedicated to the development of digital tools and sensors for intelligent vineyard management, with the aim of adapting viticulture to the effects of a changing climate.
ISO Certifications: A Competitive Advantage for Wineries. In the wine industry, interest in ISO organizational certifications is growing, as markets and large-scale retailers increasingly demand them. In addition to environmental sustainability, these standards improve business processes, traceability, and international reputation .
The Debate on “Post-Natural Wine” The book “Post-Natural Wine” by philosopher Roberto Frega analyzes the evolution of the debate on natural wine, offering a reflection that transcends ideological conflicts and calls for a more balanced vision of tradition, science, and wine culture.
International
Made in Italy exports to decline at the beginning of 2026. According to preliminary Istat data, 2026 opens with a -4.6% drop in Italian exports , while agri-food exports are down -7.7% . The decline in the United States is particularly sharp ( -26.4% ).
US wine tariffs: revenues of over $492 million in 2025 According to the American Association of Wine Economists, US wine tariffs generated $492.2 million in 2025 , a significant increase compared to previous years.
Wine Logistics Under Pressure as Middle East War Surge Conflict in the region is causing airspace closures and maritime blockades , with immediate effects on delivery times and transportation costs for the beverage industry.
EU-Australia Prosecco Agreement A new trade agreement will allow Australian producers to use the Prosecco name for the domestic market , while exports under this name will have to cease within ten years.
EU-Mercosur Agreement Under Criticism According to some agricultural organizations, the trade agreement between the European Union and Mercosur could penalize the European agricultural sector, including Italian wine, due to what is considered an unbalanced trade liberalization.
Wine events
“Bacco e Minerva”: Young winemakers take center stage in San Michele all’Adige. From March 25th to 27th, the Edmund Mach Foundation hosts the 23rd edition of the national competition dedicated to Italian agricultural institutes. 122 wines and 17 olive oils produced by students will compete.
Chardonnay du Monde: Italy in the Top 10 At the international competition held in Burgundy, with 471 wines tasted from 25 countries , Italy enters the Top 10 with a wine from Casale del Giglio , confirming the quality of Italian interpretations of Chardonnay.
The “Wine Ring” is born on the Etruscan Coast. A 42 km cycling route through vineyards and hills , accompanied by an interactive web app, is debuting in Riparbella. The inauguration is scheduled for April 18-19 and aims to integrate wine, slow tourism, and a digital experience.
Strategic synthesis
Today’s news shows some clear trends for the wine industry:
- growth of technologies in the vineyard and precision agriculture
- development of the low and no alcohol segment
- pressure on international markets between duties, geopolitics and logistics
- strengthening the wine-territory-tourism link
- growing centrality of research, certifications and sustainability
For those who work in the world of wine – producers, investors and supply chain operators – it is becoming increasingly strategic to integrate innovation, positioning and openness to international markets .
Thanks for listening. Today’s wine press review was brought to you by WINEIDEA.IT .
See you tomorrow with new wine news.
Italian wineries, Italian wine producers, and current wine news.
A daily overview of the main news from the world of Italian and international wine: companies, regions, markets, innovations, and events shaping the wine sector.
Italian wineries
Graziano Merotto and the Return to the Classic Method Rosé
Winemaker Graziano Merotto, a key figure in Conegliano Valdobbiadene Prosecco Superiore DOCG, presents his 2022 Metodo Classico Rosé Pas Dosé, made from 100% Pinot Noir , a limited edition of just 6,000 bottles. The label celebrates the producer’s 80th birthday and is dedicated to his wife, Rossella. The wine is made from the Col San Martino and Farra di Soligo vineyards and represents a return to the Metodo Classico experiments Merotto began in the 1980s.
Massimago and the new Amarone Conte Gastone 2021
Camilla Rossi Chauvenet continues to develop the winemaking project at Massimago , a 30-hectare estate in the Mezzane Valley in Valpolicella. The new Amarone Conte Gastone 2021 is part of the “Ritratti” line and combines tradition and contemporary communication, with labels illustrated by Franco Chiani.
Jurij Fiore and the valorization of Lamole in the Chianti Classico area
Lamole, one of the smallest and most distinctive Additional Geographical Units of Chianti Classico , becomes Jurij Fiore’s production laboratory. After training in Burgundy, the Tuscan producer develops wines with a strong territorial identity, showcasing the unique soil and climate characteristics of this area.
Palmento Costanzo and the wines of Etna
The Etna winery celebrates ten years of its “DI SEI” collection, with a tasting in Milan of the Etna Bianco, Rosso, and Rosato versions. The project chronicles the evolution of a winery founded in 2011 from the valorization of the vineyards of the Santo Spirito district.
Cantina Campana and the recognition of Cirò Bianco
Critic Luca Gardini awarded 96 points to the Cirò Bianco from Cantina Campana in Cirò Marina. This recognition strengthens the position of Calabrian wines in the international quality segment.
The historic winery near Perugia and the success of Trebbiano Spoletino
In Umbria, the prestige of Trebbiano Spoletino is growing, a grape variety that is redefining the regional winemaking landscape. Some wineries in the Spoleto area are achieving significant results, both in terms of quality and market share.
Colombo Winery enhances the Bormida Valley
The Piedmontese winery of Bubbio is launching a series of four events between April and July dedicated to the relationship between wine, cuisine, and the territory of the Bormida Valley , with Pinot Noir and Chardonnay taking center stage.
Tenuta San Guido presents Sassicaia 2023
A preview of Sassicaia 2023 , a celebratory vintage in memory of Mario Incisa della Rocchetta, was presented in Bolgheri. The region’s iconic wine continues to represent one of the absolute benchmarks of Italian wine worldwide.
Italian wine and Italian oenology
Artificial intelligence and precision viticulture
Artificial intelligence is transforming vineyard work. Thanks to sensors, drones, and predictive models , precision viticulture now allows us to estimate yields, monitor vine health, and optimize harvesting and agronomic management.
The sparkling wine market according to Ferrari
Marcello Lunelli, Ferrari Vice President, analyzes the state of the sparkling wine market during the Wine Market Forum at the Intrecci Academy. Sparkling wines remain the driving force behind global wine growth , but competition between Prosecco DOC, DOCG, Champagne, and the Italian Metodo Classico is becoming increasingly strategic.
Germany: Italian wine sales surpass one billion euros
According to Wine Monitor Nomisma, Germany remains a key market for Italy:
- over 1 billion euros of imports
- market share above 40%
- growth of Italian PDO wines in volume (5.4%) and value (4.2%).
Italian large-scale retail trade: fewer bottles but higher prices
In 2025, 737 million liters of wine and sparkling wine were sold in large-scale distribution, a decrease compared to 2024. The average price is rising and Prosecco is confirmed as the best-selling wine in Italy.
Oltrepò Pavese: Production recovers but grape numbers decline
Production returns to around 620 thousand hectoliters , but grape prices continue to fall, creating tensions in the supply chain between winemakers and processors.
Lazio: wine prices risk 15% increase
High energy prices and geopolitical tensions could lead to a significant increase in the prices of Lazio wines, with possible repercussions for small wineries in the area.
Highway Code and consumption outside the home
The tightening of driving controls has already had an impact on consumption: some restaurateurs are recording a drop of up to 20% in wine orders .
ISMEA and the Generazione Terra program
The Generation Land 2026 program provides €120 million to facilitate access to land for young farmers, financing up to 100% of land purchases.
Intensive vineyards at high altitude: the Brentonico case
In Trentino, the debate over the expansion of intensive viticulture in mountainous areas is growing. The Biodiversity and Health Committee is launching a provincial petition calling for clearer rules against monoculture.
Tebano Winemaking Center
A new three-million-euro educational and experimental winery is being opened in Emilia-Romagna, connected to the Faculty of Viticulture and Oenology at the University of Bologna.
Company museums and wine culture
The Museimpresa network exceeds 150 company museums , including the Leone de Castris, Ferrari Trento, Ricci Curbastro and Chiarli museums, examples of the valorization of the industrial memory of wine.
International
Porto and the historic Burmester cellar
In Vila Nova de Gaia, near the famous Dom Luís I Bridge, the historic Burmester Cellar (founded in 1750) continues to tell the story of Port winemaking through a tour of barrels, historic architecture, and tastings.
Pompeii and the archaeological viticulture project
At the archaeological site of Pompeii, a project is underway to revive the ancient Roman winemaking tradition, with vineyards planted within the historic area. The initiative aims to produce thousands of bottles inspired by ancient techniques.
Wine events
Lario Critical Wine 2026
The fourteenth edition of Lario Critical Wine , a festival dedicated to critical consumption and natural wine, returns to Cantù, featuring tastings, cultural events, and music.
ZeroZero – Natural Wine and Art
ZeroZero , an international event dedicated to natural wines, takes place in Florence, featuring over forty Italian and European winemakers and a program that integrates tastings and contemporary art.
The First of Lives on the Riviera
The event dedicated to Western Ligurian wines makes its debut in Albenga, with 23 wineries and over 100 labels available for tasting.
Vinitaly 2026: Umbria presents its new pavilion
From 12 to 15 April, Umbria’s wine region will have a pavilion dedicated to Vinitaly with 45 companies and a programme of tastings and masterclasses .
Chianti Classico Collection
The new 2024 vintages of Chianti Classico, characterized by freshness, balance, and great drinkability, were presented at the Stazione Leopolda in Florence.
Strategic summary of the day
Three signals clearly emerge from the winemaking panorama:
- Technology and innovation : AI and precision viticulture are redefining vineyard management.
- Mature but resilient markets : Germany continues to be a key outlet for Italian wine.
- Experience and territory : events, wine tourism, and corporate storytelling become central tools for valorization.
Press review by QUIDQUID Offered by WINEIDEA.IT
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