Italian wineries, Italian wine producers, and current wine news.
ITALIAN WINERIES
Marsala and Generation Z: Authenticity as a Strategic Lever
Generation Z already represents one of the most important target audiences for wine. Occasional and experiential consumption is growing, while authenticity, terroir, and identity are becoming crucial factors. Marsala possesses many of the elements young consumers seek.
Cusumano Official Partner of Taobuk 2026
The Sicilian winery Cusumano will be the Official Wine Partner of the Taobuk – Taormina International Book Festival, scheduled for June 18th to 22nd with over 200 guests from more than 30 countries.
Baglio di Pianetto presents Shùmè
The Sicilian winery expands its range with Shùmè, a new sparkling white wine made from grapes grown at 700 meters above sea level. This project celebrates Arbëreshë culture and local identity.
Tenuta San Giaime and the “Sotto Sale” project
A new vision of Sicilian wine is born in the Madonie. The Cicco family is focusing on enhancing a highly biodiverse area with innovative products and grape varieties from different parts of Sicily.
Cantina Valpanera restarts with a new generation
In Fiumicello Villa Vicentina, young entrepreneurs Vittorio Marcon and Luca Cigana are relaunching a historic Friuli Aquileia DOC winery with 60 hectares of vineyards and a forward-looking vision.
Tenuta Mottura: Grechetto as a territorial project
The historic company between Lazio and Umbria continues its journey to promote Grechetto, focusing on sustainability, innovation, and experiential tourism.
Garofoli: Over a hundred years of history in the Marche region
Carlo Garofoli recounts the evolution of Verdicchio and viticulture in the Marche region, a symbol of the qualitative transformation of Italian wine.
LD Enoteca: Wine Beyond Fashion
The Abruzzo-based company led by Lino D’Alessandro continues to focus on promoting its grape varieties and human relationships as a distinctive element of the market.
ITALIAN WINE AND OENOLOGY
Italian wine exports still struggling in the first quarter of 2026
Exports totaled 472 million liters (-4%) and generated revenue of €1.7 billion (-8.3%). The United States recorded a significant decline in value of 20.5%, while March showed the first signs of stabilization.
First semester 2026: a mixed picture
According to the main players in the sector, the market remains complex, but encouraging signs are emerging in some strategic markets and in the premium segment.
Federvini: Sparkling wines and spirits are growing, exports are under pressure.
Tariffs, geopolitical tensions, and new trade dynamics are slowing exports. On the domestic market, however, there are positive signs from large-scale retail trade.
Tajani: Italian wine is a strategic asset for the country
At the Federvini Assembly, the Foreign Minister confirmed his support for internationalization and the goal of expanding Italy’s presence in new markets such as India and Mercosur.
Rush to reduce production before the 2026 harvest
Consortia and industry organizations are discussing measures to contain supply and rebalance the market amid slowing consumption and exports.
Grape prices are falling in Piedmont
The CIA is raising the alarm for the Ovada and Monferrato areas. The decline in consumption and pressure on production prices are causing concern.
Debate on the volatile: Luca D’Attoma intervenes
The Tuscan winemaker urges the industry to focus on the agronomic and oenological causes of the increase in volatile acidity rather than modifying regulatory limits.
Global wine tourism heading towards new records
Wine tourism is expected to reach a global value of approximately €120 billion by 2033. In Italy, it generated over €3 billion in revenue in 2025.
IX Edmund Mach Foundation Winemaking Competition
Trentino-Alto Adige’s winemaking excellence is being recognized with a focus on promoting local wines and training new generations.
Calabria takes center stage at the International Wine City Competition
The region won 24 medals, confirming the qualitative growth of Calabrian products on the national scene.
INTERNATIONAL
China: lower volumes, higher premium
Wine imports continue to decline, but the average value of bottles purchased is growing. The market is increasingly concentrated in the high-end segments and large urban areas.
Apenera conquers the United Kingdom
The premium Sicilian gin produced in Aragona enters the British market through The Curious Drinker, one of the most selective clubs in the sector.
Italian Exports: Tuscany, the driving force of Central Italy
According to Istat, the first quarter of 2026 saw a 1.3% increase in national exports. Tuscany grew by 30.2%, making it the most dynamic region.
European agriculture: fertilizers and competitiveness
Minister Lollobrigida welcomes the European Commission’s initial intervention on fertilizer prices and calls for the temporary suspension of the CBAM and ETS.
WINE EVENTS AND TERRITORY
Taobuk 2026: Wine and Culture Meet in Taormina
From June 18th to 22nd, the international festival will see the participation of important figures from literature, art, and global economics.
Conegliano Valdobbiadene and Vulture strengthen their twinning
The joint project of the Italian Wine Cities 2026-2027 continues with new territorial promotion initiatives.
FIVI Wine Market 2026
The official poster for the 15th edition of the Independent Winemakers’ Wine Market, which will be held in Bologna from November 21st to 23rd, has been unveiled.
Cellars in the Castle in Brescia
Brescia Castle hosts twenty local wineries for two evenings dedicated to discovering the local winemaking excellence.
The Dinner of the Thousand in Parma
On September 8th, two-starred chef Gennaro Esposito will create the menu for the most anticipated gastronomic event of the year.
Capraia: the island that tells the story of wine and gastronomy
This island in the Tuscan Archipelago continues to stand out as an example of integration between land, agricultural production, cuisine, and sustainable tourism.
Young Venetian farmers and innovation
Coldiretti Giovani Impresa meets with the Veneto Region to discuss the future of agriculture, focusing on sustainability, innovation, and local development.
Strategic Scenario of the Day
The dominant theme of the day is increasingly evident: Italian wine must not produce more, but produce better and create more value .
Three signals emerge forcefully:
Controlled reduction in supply to protect margins and prices.
Growth of wine tourism and experience as a new source of profitability.
Younger consumers are seeking authenticity , rewarding territories, identities, and true stories.
Companies that successfully integrate production, hospitality, communications, and premium positioning will lead the next phase of development in the Italian wine sector.
Press review provided by WINEIDEA.IT .
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Bacio della Luna invests €6 million in sustainability
The Vidor winery, part of the Schenk Italia group, is launching a €6 million investment plan for clean energy, logistics efficiency, and workforce expansion. The goal is to self-produce up to 60% of its energy needs and strengthen production sustainability.
Montefili, the high-altitude Sangiovese of Chianti Classico
Vecchie Terre di Montefili confirms its position among the most interesting realities of Chianti Classico thanks to high-altitude viticulture, Diversity Ark biodiversity certification and a strong focus on sustainability.
Cantina Amadei tells the story of Emilian conviviality.
Between Emilia IGT and Colli di Parma DOC, the Amadei family continues to promote the area’s traditional grape varieties with a range of wines designed for everyday consumption and catering.
Citra awarded at the Città del Vino Competition
The 2020 Montepulciano d’Abruzzo Caroso Limited Edition has won the Gran Medaglia d’Oro with 92.6 points. This is yet another accolade for one of the iconic labels of the Abruzzo winemaking cooperative.
Cave des Onze Communes promotes the Pinot Noir of the Aosta Valley
The main cooperative in the Aosta Valley stands out for its quality and value for money with the 2023 Pinot Noir from the Coin Noble line, dedicated to the Horeca channel.
Catabbo and the revival of Molise wine
The Molise winery continues to play a leading role in promoting Tintilia, a grape variety that symbolizes the region’s winemaking renaissance.
Terrabianca prepares its new Mario Botta-designed winery.
The project by entrepreneurs Urs and Adriana Burkard is entering its final phase: a new wine tourism and cultural center will be built in the heart of Chianti Classico in 2027.
Italian Wine and Oenology
Italian exports to the United States slow sharply
According to Federvini and Nomisma, in the first quarter of 2026:
Italian wine: -38%
spirits: -55%
vinegars: -35%
Despite the tariffs, over 90% of American consumers continue to purchase Made in Italy products.
Federvini: Large-scale retail trade and sparkling wines support the domestic market.
While exports are struggling, the domestic market is showing signs of resilience thanks to large-scale distribution and the return of sparkling wines.
Consumption of wine by the glass is growing
The Federvini-Tradelab Observatory highlights:
growth in consumption by the glass, especially among young people;
increased demand for low- and no-alcohol wines;
good performance of high-end catering.
Yield reduction confirmed in Puglia
The Puglia Region has confirmed a reduction in yields for several regional PGI wines for the 2026 harvest, aiming to rebalance the market and support quality.
The June rains favor Valtellina
Rainfall in recent weeks has replenished the water reserves of the Valtellina vineyards, leading to a quantitatively significant harvest.
A new vineyard in the Belluno area, amidst opportunities and controversy.
The expansion of wine production in the Bes area has sparked a debate between the farm and residents regarding its environmental and landscape impact.
Restaurants and wine: parallel growth over the last twenty years
Chef Enrico Cerea emphasizes how Italian restaurants and wine have together built the international success of Made in Italy.
Young farmers: call for first settlement published
New resources to encourage younger generations to enter the management of Italian farms.
International Scenario
Georgia, Moldova, and New Zealand: Wine weighs on national exports
According to AAWE data:
Georgia: 4.2% of national exports
Moldova: 4%
New Zealand: 2.84%
These are the countries where wine has the greatest impact on overall exports.
Fertilizers: G7 Agriculture Ministers Look to Diversification
The geopolitical crisis in the Middle East continues to impact the fertilizer market. The G7 countries’ shared goal is to reduce dependence on a few supply areas.
Italian table grapes on their way to South Africa
A technical agreement has been signed that opens up new commercial opportunities for Italian table grapes on the South African market.
New York Times: Three Italian wines among the best under $20
Critic Eric Asimov’s world selection includes:
Dolcetto d’Alba
Lambrusco of Modena Furrow
Chianti Colli Senesi
An important recognition for the quality-price ratio of Italian wine.
Wine Tourism and Hospitality
National Geographic honors Italian wine experiences
The new “Experiences Collection 2026” highlights properties and regions where wine, hospitality, and gastronomy become central elements of the tourist experience.
Among the protagonists:
Hotel Hassler Rome
The Scolca
Villas and cellars of Veneto and Piedmont.
Donatella Cinelli Colombini: How to Transform a Winery into a Tourist Destination
The Tuscan entrepreneur identifies professional hospitality, local identity, and well-planned offerings as the keys to wine tourism success.
The “Wine & Tourism” manual presented to the Senate
The new book by Donatella Cinelli Colombini and Dario Stefàno offers operational guidelines for the new generation of Italian wine tourism.
Wine Events
Chianti takes center stage in Naples with VitignoItalia
Over 600 participants attended the tasting organized by the Chianti Wine Consortium at Villa Floridiana, featuring 150 labels and gastronomic products from Campania.
FIVI presents the 15th Independent Winemakers’ Wine Market
The 2026 edition will be held from November 21st to 23rd at BolognaFiere. The official poster, designed by illustrator Emiliano Ponzi, has been unveiled.
Cortona launches “Note di Vino 2026”
Live jazz and classical music in local wineries to showcase wine, culture, and the landscape.
Sicily: A Mosaic of Wine as Told by Producers
From Donnafugata to Tasca d’Almerita, Sicilian winemakers share their stories of their territories, wines, and identities through an emotional journey across the island.
Strategic Summary of the Day
The five trends that emerge most strongly are:
Exports remain under pressure , especially to the United States.
Domestic demand is holding up thanks to large-scale retail trade, sparkling wines, and premium restaurants.
Wine tourism continues to be one of the main drivers of growth.
Sustainability and energy efficiency are driving new investments in wineries.
Young consumers are changing their consumption habits , favoring wine by the glass and low/no alcohol alternatives.
Italian wine continues to maintain its international appeal; however, it is entering a phase where quality, experience, sustainability, and the ability to showcase the region will be increasingly crucial to businesses’ competitiveness.
Italian wineries, Italian wine producers, and current wine news.
Italian Wineries
Pius Caesar sets his sights on France
The new generation of Pio Cesare, led by Federica Boffa Pio, is accelerating expansion into the French market with Barolo and great Piedmontese whites, including the new Riserva Derthona Timorasso.
Donnafugata invests in art and storytelling
Donnafugata strengthens its cultural wine tourism model by integrating wine, art, landscape, and hospitality to enhance the Sicilian brand.
Diesel Farm, Renzo Rosso’s agricultural project
Renzo Rosso continues to develop his agricultural vision in the Vicenza hills, with a model that combines wine, sustainability, design, and hospitality.
Arillo in Terrabianca looks to 2027
The Tuscan winery will inaugurate a new facility designed by Mario Botta, featuring a restaurant curated by Heinz Beck, an art gallery, and a wine experience center.
South Tyrol: The cooperative model continues to win
South Tyrolean cooperatives confirm their strategic role in the sector’s competitiveness, promoting the value of thousands of small producers and ensuring commercial efficiency.
Cave des Onze Communes promotes the Pinot Noir of the Aosta Valley
The Aosta Valley’s leading cooperative continues to distinguish itself with quality wines and excellent value, consolidating the role of Alpine viticulture.
Italian Wine and Oenology
Stronger PDO and PGI consortia
The new ministerial decree implements EU Regulation 2024/1143, strengthening the role of consortia in protecting designations, market surveillance, and online protection.
Puglia confirms the reduction in yields
The Region confirms its commitment to planned production management to promote market balance and support the value of the denominations.
War of Asti
The confrontation between winemakers and large sparkling wine producers is intensifying. Yield reductions and price revisions for Moscato grapes are on the table in a market still under pressure.
Wine and Generation Z
The AIS General Assembly highlighted the need for a new approach to wine communication. The sommelier’s role as an interpreter of new consumers is growing.
Wine is not in crisis, the model is changing
More and more companies are investing in experiences, wine tourism, technology, storytelling, sustainability, and collaborations with art and culture to reach new consumers.
Youth and agriculture
Confagricoltura is relaunching the issue of generational turnover, calling for concrete tools to encourage young people to enter agricultural businesses.
Rovereto: the story of Alessio Maffei
The young Trentino winemaker represents a new generation of agricultural entrepreneurs investing in technical training and innovation.
Emilia-Romagna: A winemaking heritage to be promoted
A focus on the main regional wines, from Pignoletto to Lambrusco, symbols of one of the most dynamic regions in the Italian wine scene.
Tenuta San Giaime experiments with mine refinement
“Sotto Sale” is born, a Classic Method wine made from Carricante grapes and refined in the Madonie rock salt mine to enhance its minerality and aromatic complexity.
The natural Vermentino of Liguria
Stefano Legnani continues to distinguish himself in the Italian natural wine scene with artisanal productions strongly linked to the Cinque Terre region.
International Scenario
Fertilizers: European tariffs suspended
The EU suspends tariffs on the main nitrogen fertilizers. In Italy, a €100 million tax credit is planned to support agricultural businesses.
Napa Valley raises $6 million
The 2026 edition of Auction Napa Valley confirms the success of the charity auctions linked to great American wines.
Moët & Chandon and Pharrell Williams
Moët & Chandon presents a new summer edition of Ice Impérial signed by Pharrell Williams.
Whisky and RTD drive global beverage growth
In 2025, whisky, brandy and ready-to-drink products are expected to grow the most, while gin is slowing down after years of strong expansion.
Wine Events
VinoVip Cortina 2026
VinoVip Cortina returns on July 12th and 13th with historic figures of Italian wine such as Piero Antinori, Sandro Boscaini, and Fausto Maculan.
Asolo Prosecco DOCG: Best Wines Awarded
Great participation in the 2026 Asolo Prosecco Superiore DOCG Selection, with 31 wineries and 70 wines competing.
Calabria takes center stage at the City of Wine
The region won 24 medals at the Città del Vino International Wine Competition, confirming the qualitative growth of regional production.
They Will Be Famous in Wine
Over 40 emerging producers will be featured in the fifth edition of the event scheduled for June 19th and 20th in Siena.
Carmignano meets Prato
Sixteen wineries from the Consortium are bringing tastings and events to the historic center to showcase the area.
Carmine DiVino in Medicina
The event dedicated to local food and wine excellence returns, featuring tastings, music, and culture.
The Cellars Tell Their Stories
The 39th Müller Thurgau Festival offers face-to-face meetings with producers from the Cembra Valley and experiential activities in the vineyards.
Food Districts in Naples
From June 11th to 13th, a national debate will focus on the future of the Italian agri-food sector and the valorization of local areas.
Umbrian Wine District at the Mediterranean Diet Fair
Umbria continues its path of institutional promotion and development of the regional wine industry.
La Farra celebrates Andrea Zanzotto
The “Dialogues at Col Brià” cultural festival, which combines poetry, landscape, sustainability, and local culture, continues.
Le Fraghe launches “Paths of Freedom”
A new cultural project promoted by Matilde Poggi to highlight the role of women and the connection between wine and community.
Strategic Scenario
Today’s news confirms five established trends in the sector:
Supply management and yield control to protect prices and margins.
Experience and wine tourism as an increasingly important competitive lever.
Contemporary communication to engage with Gen Z and new consumers.
Growing integration between wine, culture, art and hospitality.
Strengthening local supply chains through consortia, cooperatives, and districts.
The companies achieving the best results don’t just sell wine: they build identities, relationships, and experiences that generate value over time. 🍷
Press review provided by WINEIDEA.IT .
Italian wineries, Italian wine producers, and current wine news.
ITALIAN WINERIES
Casa Pisoni awarded by Bollicine del Mondo
The historic Trentino company Casa Pisoni received the “Questione di Famiglia” award during the Identità Golose Congress. The award recognized its contribution to the birth of Trentodoc and the value of five generations of sparkling wine and distilling tradition.
Masseto: Gaia Cinnirella Resigns as Wine Guide
After nearly five years, Gaia Cinnirella’s tenure as Masseto winemaker has come to an end. Marco Balsimelli has temporarily taken over the technical direction ahead of the 2026 harvest.
Artico: From a Family Vineyard to a 45,000-Bottle Winery
The Lazio-based company grows to 11 hectares and expands its operations with its own winemaking and third-party services, confirming the dynamism of small, independent wineries.
Lands of the Hermitage: a new reality in Sannio
A young company focused on Aglianico, Falanghina, and Fiano is born in Torrecuso, with future plans for sparkling wines and extra virgin olive oils.
Sardinia: Reviving Native Grape Varieties
The winery founded by Salvatore Pilloni continues the revival of Marmilla by focusing on pure Bovale and promoting the local winemaking heritage.
Pius Caesar conquers France
Federica Boffa Pio is intensifying its commercial presence in France, promoting Barolo and other fine Piedmontese white wines, consolidating the international strategy of the historic Langhe winery.
Lambrusco, the quality front is born
The “I Custodi del Lambrusco” association works to reposition the image of Emilian wine by promoting the territory, denominations, and native grape varieties.
ITALIAN WINE AND OENOLOGY
Abandoned vineyards: a growing emergency
Concerns are growing over unmanaged vineyards, which pose a phytosanitary and production risk to the entire sector. There is growing demand for the recovery or eradication of affected areas.
Garda Doc looks to the future
The denomination will record over 23 million bottles in 2025 and aims at:
Natural low-alcohol Garganega
introduction of the term “Crémant”
expansion of the production area
“Garda 360” territorial project
Puglia: Reduction in yields confirmed
The Region is considering maintaining the yield limit for several Apulian PGI wines for the 2026 harvest as well, to support quality and the market.
Soave: less production, more value
The second phase of the Soave Identity Project has been approved, reducing the claimable areas and yields to improve the denomination’s profitability and positioning.
Piedmont: a quality harvest expected
Weather conditions could favor a slightly early harvest but with a high quality profile for Nebbiolo, Barbera, Arneis and Cortese.
With the Fund and modern consumer
An in-depth look at Col Fondo and the growing attention to authenticity, territorial identity, and the wine’s ability to evolve.
Wine and alternative places of refinement
Experimentation continues with refinements:
underwater
in the mines
in extreme natural environments
Among the most interesting projects are Portofino, Elba Island, Trieste, Venice, Sicily and South Tyrol.
Soil at the heart of sustainability
Moët Hennessy and LVMH are relaunching the topic of soil health through the World Living Soils Forum, confirming the strategic importance of soil fertility.
Alcohol consumption and health
A study published in Nature Health highlights a correlation between alcohol consumption, even moderate, and an increased risk of various oncological diseases.
INTERNATIONAL AND MARKETS
AGEA identifies 4 million recoverable hectares
National satellite mapping highlights approximately 4 million hectares of abandoned or uncultivated agricultural land that could be returned to production.
Exports and tourism support Piedmont
The outlook for Piedmontese wine remains positive thanks to the combination of exports, food and wine tourism, and production quality.
France in the sights of Italian companies
More and more Italian producers are looking to the French market as a new commercial frontier for premium wines and high-end whites.
EVENTS, WINE TOURISM AND TERRITORY
Conegliano Valdobbiadene DOCG at the Verona Arena
Prosecco Superiore DOCG will be the official wine of the “World Champions – Italy Loves UNESCO” evening. Over 10,000 glasses are expected to be served during the event.
Amarone and art: “The Soul of Amarone” is born
At Masi’s Monteleone21 headquarters, an installation by artist Fabrizio Plessi comes to life, combining video art, artificial intelligence, and wine culture.
Buttrio Wine Fair
The 93rd edition of the historic Friulian event recognizes the best wines and wineries featured in the new Gran Selezione Buri Vinum Loci.
Merano Wine Festival Calabria
The second edition strengthens the link between wine, territorial identity, and economic development by involving Cirò, Melissa, and national buyers.
The Nights of Wine 2026
The Wine Cities format is growing, with over 40 events including tastings, culture, music, and local events.
Aosta Valley: Summer Wine Calendar
Events in Verrayes and Arvier featuring tastings, local culture, and the promotion of Aosta Valley wineries have been presented.
Müller Thurgau Review
The Pelz Winery offers vertical tastings and meetings with producers to share the heroic viticulture of the Cembra Valley.
Aperi-Trekking in the UNESCO Hills
A new experience among the Rolle vineyards, with walks, tastings, and aperitifs immersed in the Prosecco Hills, a UNESCO World Heritage Site.
Wine tourism in Sardinia
A journey through architecture, landscape, and wine in the island’s signature wineries, symbols of an increasingly attractive Sardinia for tourism.
Al Bano Carrisi Estates
The Cellino San Marco estate’s integrated offering of hospitality, dining, wellness, and wine continues to thrive.
The strategic scenario of the day
The news clearly shows a consolidated trend:
many denominations are reducing yields to defend value and margins;
there is growing attention towards wines with a lower alcohol content;
wine tourism, art and culture become central tools for valorization;
sustainability and soil management take on an increasingly strategic role;
Companies invest in building territorial identity and perceived quality.
Italian wine continues its transformation, focusing less on volume and increasingly on value, experience, and the distinctiveness of its territories.
Press review provided by WINEIDEA.IT