“Italian Wine 2025: Between Growth, Dynamic Markets, and New Global Opportunities”.
- 2025 production to grow strongly and with good quality. Coldiretti forecasts around 45 million hectolitres , 9.5% higher than 2024, with quality levels ranging from good to excellent, although strong regional differences remain.
- Exports expand in North American markets. Italian exports to the United States increased by 2.5% in the first half of the year, driven by a pre-tariff “stockpiling effect.” Growth in Canada is even more significant, at 11%, supported by changes in local purchasing preferences.
- New opportunities with strategic trade agreements. The approval (pending ratification) of the EU-Mercosur agreement and the agreement with Mexico opens access to high-potential Latin American markets. Brazil and Mexico could become key destinations for Italian wines, thanks to reduced tariffs and the strengthening of geographical indications.
- Wine tourism: a constantly evolving strategic asset Wine tourism in Italy today represents a vital resource: 9% of revenues in 2024, with authentic experiences integrated with hospitality, tastings, and experiential activities linked to local production.
- Innovation, Sustainability, and AI: Levers for the Future In a context of growing geopolitical and environmental complexity, smart technologies—such as AI applied to viticulture, manufacturing, and tourism—are becoming essential tools for optimizing processes, promoting experiential engagement, and strengthening strategic resilience.