About the world of wine and cellars.
Highlights
- CAP under siege: 25% cut in EU budget agricultural resources. Paolo De Castro (Nomisma) warns that such a large reduction in resources for the Common Agricultural Policy risks jeopardizing billions in agri-food exports, including wine.
- Wine exports: Veneto remains the driving force According to WineNews / Istat, in the first half of 2025 Italian wine exports fell by -0.47% in value and -3.1% in volume compared to 2024. Veneto confirmed its leadership with 1.5% in value and a share of ~37.1%.
- USA: Weak exports, fragile consumption. Italian wine exports to the US decreased by 1.1% in value in the first seven months of 2025; in July, the figure worsened to 21.1%. Furthermore, in the first quarter, non-EU exports decreased by 9% in volume (essentially stable)—a sign of a misalignment between shipments and actual consumption.
- Historic wine waters: added to the heritage The Sicilian company Tasca d’Almerita , founded in 1830, was recognized in 2025 as a “Historical Brand of National Interest”.
Strategic themes in focus
- Regulatory pressure & CAP support: A drastic reduction in EU resources could worsen the structural fragility of the wine sector (investments in viticulture, sustainability, and varietal research). The risk is that wineries will suffer indirect cuts in public support.
- US exports are fragile, and we need to diversify. The decline in the US market highlights the country’s dependence on that channel. We need to push for alternative markets, bilateral agreements, and resilience strategies, as well as reposition valuable segments.
- Misalignment between shipments and actual consumption The back-and-forth between export volumes and the domestic market/actual consumption highlights a danger: exporting is not enough; the product must meet actual final demand, not just movement.
- Historical value, branding and premium positioning The recognition of historic wineries (“historic brands” such as Tasca d’Almerita) is a competitive asset: it enriches storytelling and strengthens the perceived value on the international market.