on the world of wine and wineries—streamlined, strategic, and designed to assist you as a consultant in the sector:
Morning Report for September 10, 2025
Key updates
- French 2025 production below the five-year average. France expects a harvest of 37.4 million hectoliters, 3% lower than in 2024 but 13% lower than the average; drought and the felling of over 20,000 hectares of vineyards are penalizing some regions.
- The global wine market holds up despite decades-low production. Despite the decline in global production, trade flows remain strong, and Italy’s adaptability emerges as a model of stability.
- Portugal activates an emergency fund for Douro winemakers. €15 million has been allocated to support small producers, dispose of surpluses, and initiate structural reforms in the sector.
- Growing Innovation: Grape Exosomes Market to Double by 2031 Growing demand in the health and beauty sectors is driving the prospect of the market doubling within a few years.
Prices & Harvest
- Italy : 2025 harvest estimated at 45 million hectoliters (9.5% on 2024), with good quality but concerns about US duties at 15%.
- Tuscany : production expected at around 2.4 million hl , slightly down (from 2.7 million in 2024), with an organic share of 13-15% (10% per year).
- Italian stocks : down 8.8% compared to June, with the sharpest drops in PGI and table wines.
- Bulk wine market : In Chile, the harvest is down by around 25%, pushing prices higher and encouraging more early buying.
Ideas for professional posts
- Title: “Italy 2025: A growing harvest and exports contested between opportunities and US tariffs” Angle: How to use the positive production forecast to support strategic dialogues with foreign buyers and diversify markets, despite the new tariffs.
- Title: “Structural Resources for the Douro: Lessons for Italian Wine” Focus: Explain how the Portuguese emergency fund can inspire similar mechanisms (private and public) to support struggling wineries at the local and community levels.
- Title: “Innovating with Science: Grape Exosomes and New Paths to Value Beyond the Bottle” Angle: Highlighting the ability to open new segments—health, beauty—through technological innovation, offering a valuable perspective for strategic partners.