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Wine Report of October 15, 2025

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Highlights

  • Italian wine exports in the first half of 2025 showed a slight resilience: 1.5% in value (≈ €2.8 billion) and 2.1% in volume (≈ 703.5 million litres) despite trade challenges.
  • On the global market, wine is experiencing a slowdown: in the first half of 2025, the total value fell by -2.3% to €16.7 billion, with a volume drop of -3.7% (4.6 billion litres), and the average price was €3.57/litre.
  • Italian harvest estimates indicate a potential harvest of 47.4 million hectoliters in 2025, an 8% increase compared to 2024, with grapes in good physiological condition and peaks of territorial excellence.
  • However, not all areas perform equally: the Lambrusco area (Modena-Reggio) records a 17.2% drop in production compared to 2024, despite the high quality reported by Confcooperative.
  • In Tuscany, 2.4 million hectolitres are estimated for 2025 (compared to 2.7 in 2024), with an increase in the incidence of organic wine (13–15%).
  • The use of artificial intelligence (AI) in the wine sector is gaining ground to optimize irrigation, canopy monitoring, resource management, and predictive modeling in food and wine markets and tourism.
  • Among the awards, Gambero Rosso’s “Vini d’Italia 2026” guide awarded 508 Tre Bicchieri and 50 rare wines, signaling a qualitative ferment and the growing importance of the top segment.

M&A Radar

Deal / RumorParties involvedSize (if known)Geography / focusSource & date
At the moment there are no significant recent publicly announced deals in the Italian/global wine sector

Prices & Harvest (mini box)

Region / varietyEstimated price or indicationsTrend vs previous year / notesNotes on returns / conditions
Italy (average bulk wine)bulk segment resistanceThere is no recent precise data, but the segment shows resistance even in difficult scenarioscurrent high inventories, “crowded” market
TuscanyEstimated production 2025 is 2.4 M hl vs 2.7 M hl in 2024 (-11%)reduction made for quality and or
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