on the world of wine (Italy & globally), designed for those who manage operations in wineries/consortia.
Key updates
- The estimate for the 2025 Italian harvest is around ~47.4 million hl , 8% compared to 2024, which confirms Italy’s world leadership in terms of volume.
- Italian wine exports in the first seven months of 2025 show a slight decrease in value (-0.9%) and a contraction in volume (-3.4%) compared to the same period in 2024.
- The global wine market (H1 2025) records a decrease in volume (~‑3.7%) and value (~‑2.3%), while the average price per litre in some segments (bulk) rises to ~€0.78/litre (approximately 2.1%).
- Inventories remain high in the Italian bulk and bulk wine segment: large quantities clash with demand, putting pressure on margins.
- Innovation: An academic study reports how AI and remote sensing are playing a growing role in viticulture, production, and wine tourism.
- Changing preferences: interest in whites, sparkling wines, and innovative formats is growing; red wines are showing signs of stagnation or decline (specific data for Italy is not always disclosed). (Source: broader imported trend)
- Italy has allocated over €27 million (with a target of >€63 million in total co-financed) to promote Italian wine in non-EU markets for 2025/26, considered strategic in a context of export challenges.
M&A Radar
| Deal/Rumor | Parties involved | Size (if stated) | Geography | Source |
|---|---|---|---|---|
| Transfer of the Cinzano Frattina brand | Campari Group → Caffo Group 1915 | ~€100 million | Italy |
Prices & Harvest – mini-box Harvest & yields
- Italy 2025: ~47.4 Mhl estimated (8% vs 2024) but with local/regional uncertainties.
- In some regions (e.g. Tuscany) forecast decrease: Tuscany estimated ~2.4 Mhl vs 2.7 Mhl in 2024.
Grape / bulk wine prices (Italy)
- Bulk market Italy: average price reported ~€0.78/litre (2.1% vs previous period) in some reports.
- Price pressure in regions with large surpluses and weak demand. High inventories = compressed margins.
Weather/Quality Note
- Good-excellent quality reported for many areas, but increasing quantities in some regions which may generate supply/demand imbalances.