Current wine trends in Italy and around the world.
Key points
- Italian wine exports in the first 4-5 months of 2025 show a decrease in volume (-3.4% in the 4 months) and in some cases in value (-0.9%) compared to the same period in 2024.
- The 2025 Italian harvest is estimated at around ~47.4 Mhl (8% compared to 2024) according to some sources, but more recent revisions lower it to ~44 Mhl; grape quality is reported as good-excellent, although there are meteorological uncertainties.
- The global bulk wine market records a slight decrease in volumes (-2.3% H1 2025 vs H1 2024), but value is substantially stable (-0.3%), supported by an increase in average prices to ~€0.78/litre.
- On the M&A and finance front, innovative instruments in the Italian wine industry are being developed. For example, Feudi di San Gregorio issued two tranches of bonds (total €5 million) for development and innovation, with a guarantee on the wine in stock.
- Innovation: Growing application of technologies such as artificial intelligence and remote sensing monitoring in viticulture, production, and wine tourism, as a strategic tool for differentiation and sustainability.
- Consumer wine prices in Italy: over the last ten years the increase has been limited (7.4%), among the lowest in Europe, highlighting a certain stability on the domestic consumption side.
- Exports to the US market and regulatory risks: exports to the United States, although growing in some segments, are surrounded by uncertainties regarding duties/tariffs and require a diversification strategy towards other markets.
M&A Radar
| Deal / Rumor | Parts | Note size | Geography | Source |
|---|---|---|---|---|
| Acquisition of the Italian Wine Brands business unit (Valle Talloria site) by Gruppo Caffo 1915 | Caffo Group ↔ Italian Wine Brands | not disclosed | Italy (Piedmont) | |
| Feudi di San Gregorio issues bond: an infrastructure investment in wine | Feudi di San Gregorio / Cassa Depositi e Prestiti & Finint Investments | €5 million (two |
Prices & Harvest – Mini‐Box
Harvest 2025 (Italy):
- Initial national estimate ~47.4 Mhl (8% vs 2024).
- Most recent revision to ~44 Mhl, due to quantitative moderation.
- Some areas (e.g. Tuscany) have voluntarily reduced volumes to preserve quality: ~2.4 Mhl vs ~2.7 Mhl last year.
- Grape conditions reported to be very good: concentration, high health, favorable conditions in several regions.
Bulk grape/wine prices – Italy:
- Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg. Sagrantino DOCG ~€100-140/100 kg.
- Veneto / Vicenza DOC: grapes ~€40-60/quintal (white/red DOC) according to data from early October.
- Bulk wine Italy: average price ~€0.78/litre (2.1% compared to the previous period) but downward pressure on volumes.