Here is the updated briefing for the wine sector (Italy globally), designed for acquisition, sales, and positioning operations.
Key points
- Wine imports into Belgium are expected to grow by 16.8% in volume in 2025, with the average price dropping to ~€3.51/litre.
- Italian wine exports in the first six months of 2025 recorded 1.5% in value (≈ €2.8 billion) and 2.1% in volume (≈ 703.5 million litres).
- Global wine trade in H1 2025 shows a decline: -2.3% in value, -3.7% in volume. The bulk wine market: in Italy, the average price was approximately €0.78/liter, down 2.1% compared to the previous period, but with high inventories (~36 Mhl) and weak demand.
- The 2025 harvest in Italy is estimated at around ~47.4 Mhl (8% compared to 2024) but more prudent revisions bring it to ~44 Mhl; “good-excellent” quality, but climate and yields are arousing concern.
- In the fine wine segment and in the luxury channel, global demand remains solid: the fine wine restaurant market is estimated at ~€58 billion in 2024.
- Innovation enters the vineyard and the cellar: an academic study highlights the growing use of AI, remote sensing, and digital management for sustainability, efficiency, and competitive advantage.
M&A Radar
| Deal/Rumor | Parties involved | Size | Geography | Source |
|---|---|---|---|---|
| Sale of the Cinzano & Frattina brands | Campari Group → Caffo Group 1915 | ~€100 million | Italy |
Prices & Harvest (mini-box)
- Average price of bulk wine in Italy : ~€0.78/litre (2.1% vs previous period)
- Stockpiles in Italy : ~36 Mhl as of September 30, 2025, slow reductions and strong pressure on margins.
- Italy 2025 harvest : estimated ~47.4 Mhl (8% vs. 2024) but possible revisions to ~44 Mhl. Quality reported as “good-excellent”; climatic conditions (heat waves, irregular rainfall) to be monitored.