It takes method. It takes vision. It takes someone who knows how to manage complexity before complexity manages the company.
In wine today, quality is no longer enough.
It is from this awareness that FORBUS was born, the network of professionals created by QUIDQUID Srls , a company that for fifty years has supported entrepreneurs, industrial groups and investors in decisive moments:
acquisitions, divestments, expansions, joint ventures, industrial investments, and strategic repositionings.
We don’t sell theoretical advice.
We build operational solutions , accompanying companies until they achieve results .
What is FORBUS
FORBUS – Winery Business Generator is a joint venture, a structured network of professionals with real experience in the winemaking and oenological sector.
Not a container of services, but a single management capable of transforming a winery into a more solid, recognizable and profitable enterprise.
FORBUS works on five key pillars:
- Viticulture – vineyard development and economic sustainability
- Cellar Management – New Organizational and Decision-Making Tools
- Oenology – product optimization and style consistency
- Sales – concrete strategies to sell better and sell more
- Communication & Branding – clear and credible market positioning
One goal: create measurable value .
FORBUS projects
1) Management lease & Joint Venture
To tackle complex phases without losing control of the company.
- Lease of the business unit (5–7 years) with variable fixed rent
- Redemption option at contracted values
- Time to rebalance the accounts and evaluate a conscious sale
- Joint ventures and new companies to share facilities and technologies (e.g., dealcoholized beverages, new beverages)
A smart solution to defend your business today and create options tomorrow .
2) Open the cellar on the weekend
Wine tourism is growing, but too many wineries remain closed just when the public is there.
FORBUS creates a simple and profitable model:
- Cellar rental on Saturdays and Sundays
- Guided tastings and organized visits
- New visitor flows, direct sales and territorial visibility
The cellar returns to being a living place , not just a productive one.
3) Rent to Buy for agricultural and wine-making companies
We are looking for companies to acquire and sell using sustainable formulas.
- Easier access for young farmers
- Valorization of existing companies
- Innovation and generational continuity
The project also operates through the Tenute Agricole 24 portal, which specializes in professional matching between supply and demand.
4) “Come to the cellar… there’s a gift for you”
A platform that brings real people into the cellar.
- Dedicated corner with personalized gifts
- Free basic tasting or branded gifts
- Loyalty card valid in all participating wineries
- Restaurant, hospitality and B&B reservations
- Seasonal offers (harvest, new wine, special events)
Word of mouth becomes a structured sales tool .
5) “Water & Wine” Project
Smart vending machines with PET and glass eco-compactors.
- The more you recycle, the more you earn
- Points convertible into vouchers or cash
- Real sustainability, not just a story
- Involvement of the territory and consumers
Circular economy that generates value and reputation .
6) Electronic nose and palate
Technology applied to sensory analysis.
A portable device capable of:
- Analyze wine vapors
- Collect olfactory and gustatory chemical data
- Compare them with reference databases
- Return objective qualitative reports
Applied research, not science fiction.
A tool that opens new perspectives on product quality, consistency, and perception.
7) Wine Days – The Wine Festival in the Cellar
Eight days, once a year, before the grape harvest.
- Unbeatable prices
- Intelligent inventory emptying
- Direct meeting with the public
- New trade relations
An event that transforms a logistical necessity into a valuable celebration .
8) Connected Vineyard 4.0
Digital and predictive vineyard management.
Thanks to the HO-W system:
- Real-time monitoring of weather, soil, plants and pests
- Timely warnings and decisions
- Fewer treatments, lower costs, more effectiveness
Technology that makes viticulture more sustainable and more profitable .
FORBUS is not for everyone
It’s for those who have understood that wine is culture, yes.
But it is also business, strategy and the future .
If your winery really wants to grow, FORBUS is the right place to start.