TERRE CEVICO, NEW COMMERCIAL CHALLENGES: TREBBIANO 2.0, ROMAGNOLE SPARKLING WINES AND NEW CONSUMPTION STYLES.
President Franco Donati: “Trebbiano has the energy of Romagna to meet the new generations”.
Terre Cevico presents a new way of thinking about Trebbiano . The most widespread variety in Emilia-Romagna with 16,000 hectares cultivated equal to 30% of the regional surface area. A Trebbiano 2.0 open to the evolution of consumption confirming its centrality and versatility as a modern and “social” vine in the spirit of Romagna.
The presentation took place in recent days in one of the iconic places of Romagna wine: the cooperative winery . Specifically, the Alfonsine winery in the Ravenna area of the Terre Cevico cooperative, which hosted the annual event aimed at its winegrower members.
The President of Terre Cevico, Franco Donati , explains this path. “ Trebbiano is a historic grape variety that can express all the energy of Romagna to meet the new generations and emerging styles of consumption, especially in the form of aperitifs with bubbles. We producers must continually research and innovate and we must imagine the drinks of the Mixology world based on wine as a new category, trendy, intriguing and satisfying, which together with the world of bubbles, Romagnole in our case, allows us to continue the dialogue with the different generations of consumers, both in Italy and in the world. This always with quality production, with traceable and sustainable agricultural supply chains. In fact, we start from the territory, from the hand of the winegrower partner, from the direct vinification of the grapes and it is in this context that our products have a higher intrinsic value” .
The evening, with over 600 people present, saw the story of the cooperative supply chain, together with a guided tour of the wine production site and a subsequent tasting of Bollicine Romagnole and new references based on Trebbiano, as an aperitif and as protagonists of the Terra e Mare dinner, where the wines met the Adriatic fish grilled by the Fishermen of the Cesenatico Cooperative.
Terre Cevico is a leading producer in the sparkling wine sector with over 12 million bottles produced in the last year and growth is also starting to be seen in the “mixology” sector (Spritz, Bellini, Negroni, Hugo) where Trebbiano represents the base for 16 references now in stable rotation for an equivalent of 1.6 million 0.75 cl bottles . In this segment, even the non-alcoholic or low-alcohol versions , the so-called ‘NO.LO’, are starting to present interesting numbers especially in the market represented by consumers of the “Z” generation.
Paolo Galassi, General Manager of Terre Cevico, explains on these issues. “ Our experience confirms that low-alcohol wines and beverages must be based on quality and will not cannibalize traditional bubbles, on the contrary, they could represent an alternative that could intrigue and bring new consumers closer to the world of wine. The ‘No.Lo’ market today is a global market worth 2.6 billion dollars, with an annual growth of 10 percent and projections of 7 billion in 2035 and in which Terre Cevico wants to have an important role to continue its path of consolidation and growth on national and international markets”.
The event was also attended by the Mayor of Alfonsine Riccardo Graziani and Mirco Bagnari for Legacoop Romagna .