THE BARBERA D’ASTI WINE FESTIVAL RETURNS FROM 7 TO 10 NOVEMBER 2025: A JOURNEY THROUGH YOUTH, SUSTAINABILITY, AND GREAT TASTINGS.

Asti is preparing to welcome the second edition of the Barbera D’Asti Wine Festival to Piazza Alfieri , scheduled for 7 to 10 November 2025 , a widespread event that celebrates the area’s winemaking excellence in an experiential journey that combines tradition, innovation and sustainability.

Following the success of the first edition, the Festival returns with an even richer and more varied program, designed to involve industry professionals, the press, wine lovers and new generations .

” The Barbera D’Asti Wine Festival ,” says Vitaliano Maccario , President of the Consortium , ” is an event for us that attracts a diverse and international audience to our region and the Barbera grape. This event allows us to promote the identity and visibility of Barbera d’Asti and our appellations—4 DOCGs and 9 DOCs—raising their prestige worldwide. It is a unique opportunity for all wine lovers, as well as the press and industry professionals, to deepen their knowledge of Monferrato wines and to raise awareness of our wonderful region, starting with its winemaking value .”

The event opens on the afternoon of Friday, November 7th and is officially inaugurated at 6:00 pm with an institutional talk , with a focus on sustainability.

The event will feature expert speakers, Consortium representatives, trade press, authorities, and industry opinion leaders.

On Saturday, November 8th , an exclusive cooking show will be hosted by a resident chef from a Michelin-starred restaurant. Afterward, the large Institutional Counter will open, showcasing the wines of participating companies, along with their own wine counters and various appellations. During the evening, from 6:30 PM to 9:00 PM, an original sensorial aperitif will be offered, featuring blind tastings of some of the appellations protected by the Consortium (Barbera, Albarossa, Albugnano, Freisa, Grignolino, Ruchè), for an educational and engaging experience. Accompanying the glasses will be a selection of gastronomic delicacies showcasing the region’s seasonal excellence.

On Sunday, November 9th, the public and wine lovers will be welcome in Piazza Alfieri, where from 11:00 a.m. to 6:00 p.m., the public will have the opportunity to meet the wineries in two tasting sessions. Consumers will be able to savor the wines in person with the producers or at tasting tables led by sommeliers , discovering all the nuances of the Consortium’s appellations. Both on Saturday and Sunday, from 6:30 p.m. onward, the Institutional Table will be manned by sommeliers, featuring the participating wineries’ labels alongside food options.

There will also be thematic masterclasses led by prestigious names in wine journalism, as well as in-depth discussions reserved for the press and enthusiasts.

The Festival concludes on Monday, November 10, with a day entirely dedicated to industry professionals ( restaurateurs, wine merchants, buyers, sommeliers ) and the press, who will complete the experience with winery tours focused on sustainable companies run by young entrepreneurs.

We look forward to seeing you at this special event for an unforgettable experience.

The Consortium and the territory as protagonists

The Barbera Wine Festival is promoted by the Consorzio Barbera d’Asti e Vini del Monferrato , in collaboration with Go Wine , and is conceived as a widespread event that brings together wine, territory and community.

Great attention will be paid to the theme of environmental and social sustainability , to the valorization of young producers , and to the construction of an informed dialogue between new generations and wine culture.

The connection with the territory is the common thread of the Born Sustainable project co-financed by the European Union, which unites the Barbera d’Asti e Vini del Monferrato, Roccaverano DOP, and Conegliano Valdobbiadene Prosecco consortia.

These consortia represent not only Italian food and wine excellence but also models of environmental, economic, and social sustainability.

The Asolo Montello Wine Consortium celebrates 40 years of history, demonstrating how wine is a generator of well-being and value as well as a marker of identity for the entire region.

And it presents the numbers of a healthy economy: 32,450,000 bottles of Asolo Prosecco Superiore, 25,400 bottles of Montello DOCG and 473,500 of Montello Asolo DOC.

Wine and economy, wine and beauty. These were the two central themes of the two-day event celebrating the fortieth anniversary of the Consorzio Tutela Asolo Montello , held on October 11th and 12th. On the first day in Asolo, producers and experts discussed the successes, challenges, and strategies for increasing the value of wine, and in particular, Asolo Prosecco Superiore. On the second day, at the Villa di Maser , designed by Andrea Palladio and frescoed by Paolo Veronese, hundreds of visitors, mostly young, had the opportunity to meet the producers of Asolo Prosecco Superiore DOCG, Montello DOCG, and Montello Asolo DOC at the event “Elevate your choice: wine, beauty, territory ,” tasting the wines and more. The Consortium, which has always promoted the union between wine, art, and beauty , has organized two seminars, open to the public, led by wine critic Armando Castagno, to explore the theme of beauty and dedicated to the denominations of local wines.

Having concluded the celebrations with a more than positive outcome, the Consortium is now already looking to its next projects. Michele Noal, President of the Asolo Montello Wine Consortium , stated: ” Our strategy is to focus on three distinctive elements. We have a territory that is home to world-renowned beauties, such as the Gypsotheca of Antonio Canova, who was born here, the Villa di Maser, designed by Andrea Palladio, the village of Asolo, and the Abbey of Sant’Eustachio, to name just a few. We have many attractions for sports tourism, such as paragliding, biking, and hiking, and cultural tourism, thanks to the Great War Trails. This heritage allows us to have a strong tourism potential, an aspect we would like to continue to focus on in the future. We are limited in size, which we want to maintain through the management of our facilities, which allows us to manage growth. Finally, we speak the language of the world, thanks to companies that work in Italy and abroad.”

Wine Beyond Wine – ” Orizzonte Vino. Asolo Montello: When a Product Generates Wealth and Well-Being for an Entire Region ” was the title of the roundtable discussion moderated by Sebastiano Barisoni, Deputy Executive Director of Radio 24 – Il Sole 24 Ore, on Saturday, October 11th at the Teatro Duse in Asolo. Speakers included Eugenio Pomarici, Professor at the University of Padua, Marco Simoncini, Sales Manager at Metrica Ricerche, and Renato Mason, Secretary of Cgia di Mestre. The meeting presented the economic data of a healthy region, where Montello DOCG, Montello Asolo DOC, and Asolo Prosecco Superiore DOCG are produced on a total vineyard area of 2,271 hectares. Asolo Prosecco Superiore DOCG, in particular, has grown significantly, from a production of approximately 1.2 million bottles in 2009 to 32,450,000 in 2024, 40% of which is sold in Italy and 60% abroad. This is followed by Montello DOCG with 25,400 bottles and Montello Asolo DOC with 473,500.

A successful region where producers remain grounded, as demonstrated by the district snapshot compiled by CGIA of Mestre, which highlights the area’s balance of productive sectors—not just wine, but also business services, commerce, and construction, to name a few. The wine industry creates prosperity, as 32% of the value generated by businesses (20% in the rest of Italy) is reinvested primarily in the region, creating jobs, purchases, and services. Finally, it is a region that has resisted industrialization but has also remained attractive from a tourism perspective, as demonstrated by the 90,000 tourist arrivals and 230,000 overnight stays annually. Tourism, in particular, can be a way to enhance the product’s distinctiveness, as Metrica’s research shows; it still needs to work on strengthening its identity.

Metrica’s analysis , conducted across the restaurant, modern retail, and consumer channels, with over 1,000 interviews, highlighted the wine’s strengths and areas for improvement. While Asolo Prosecco Superiore is popular, and those who discover it repurchase it, awareness still needs to grow in a complex landscape. Strengthening its identity will be the goal for the future, as confirmed by Michele Noal, President of the Asolo Montello Wine Consortium, by creating a unified communication strategy.

The event is organized by UCoViP – Union of Consortia for the Protection of Puglia Designation of Origin Wines.

A tribute to Puglia’s excellence on Wednesday 22 October, at the Chamber of Deputies, “Calici di Puglia” will take place, the event organised by U.Co.ViP – Union of Consortia for the Protection of Puglia Denomination of Origin Wines , dedicated to the region’s excellent wine and food products.

A unique opportunity to taste DOP wines paired with traditional food products, appreciating the quality, tradition, and passion that make Puglia a benchmark for Made in Italy.

The protagonists of the evening are the 5 Consortia of certified Puglia wine: the Consortium of Primitivo di Manduria DOP , the Consortium for the Protection of Salice Salentino DOC Wines, the Consortium for the Protection of Castel del Monte DOC Wines and the Consortium for the Protection of Gioia del Colle DOC Wines and the Consortium for the Protection of Brindisi DOC and Squinzano DOC wines.

Completing the tour of the region with a tasting of DOP wines will be a selection of Puglia’s culinary delights: PGI burrata di Andria along with mozzarella, PGI capocollo di Martina Franca, PGI Pane di Laterza, friselle, taralli, almond-filled figs, focaccia, puccette, extra virgin olive oil, traditional sweets, almond paste, Andria confetti, chocolate, panettone, and pasticciotto will offer guests a food and wine journey exploring Puglia’s authentic flavors, culture, and traditions.

The event, scheduled for October 22, 2025, from 5:00 PM to 7:30 PM, will be attended by representatives of institutions, trade associations, and industry journalists.

“I was keen to promote this event because it represents an extraordinary opportunity to raise awareness, both institutionally and beyond, of our region’s excellence, showcasing the invaluable food, wine, culture, and landscape heritage that distinguishes us,” states Novella Pastorelli , President of U.Co.ViP and the Consorzio di Tutela del Primitivo di Manduria. “At the same time, the initiative aims to foster dialogue and collaboration between producers, consortia, and organizations, creating an integrated system that can foster lasting synergies and shared strategies for enhancing the region. I believe it is essential to convey to the public not only the quality of our wines, but also the profound connection between them and the production area that gives them their authenticity, as well as the passion, commitment, and professionalism that each winemaker brings to their fruitful daily work. This contributes to strengthening Puglia’s image and prestige, while continuing to invest in the high standards of quality and uniqueness that make our Made in Italy products extraordinary around the world.”

Le Macchiole: From October 10 to 12, 2025, Bolgheri Rosso 2023 will be available at over fifty select venues throughout Italy. This is an opportunity to showcase a young, lively, and immediate wine that spontaneously expresses the freshness and energy of the Bolgheri terroir.

The “Three Days, Fifty Venues, One Wine” initiative kicks off today, October 10, 2025. Le Macchiole’s Bolgheri Rosso 2023 will be available for tasting at over fifty selected venues throughout Italy until Saturday, October 12. This widespread event transforms wine shops, wine bars, and restaurants into meeting places and places for storytelling, centered around a single protagonist: a young and vibrant wine, an authentic expression of the Bolgheri terroir.

Founded in 1983 in the heart of the Tuscan coast, Le Macchiole is now one of the leading producers of the Bolgheri appellation. The winery has built its identity through research and appreciation of the terroir, creating wines that combine elegance, precision, and personality. In this context, Bolgheri Rosso represents the gateway to the world of Le Macchiole: convivial and immediate, capable of expressing the complexity of the terroir in a fresh and fruity way.

Born in 2004 as a project conceived in the vineyard, Bolgheri Rosso is made from select parcels—mostly young vineyards—that contribute to its energy and freshness. The varietals used— Merlot, Cabernet Franc, Cabernet Sauvignon, and Syrah —form the classic Bordeaux blend typical of the area, reinterpreted in the winery’s unmistakable style.

The 2023 vintage marks a return to essentiality: a dynamic, balanced, and versatile red that combines complexity and drinkability and is a natural accompaniment to everyday dining.

The choice of venues reflects the spirit of the project: spaces that distinguish themselves by their quality and hospitality, from the warmth of neighborhood wine bars to the leading contemporary wine bars. For three days, these venues will become the setting for a collective toast, where the pleasure of wine intertwines with the discovery of a land and its identity.

A widespread, accessible, and inclusive event that invites the public to experience Bolgheri through one of its most iconic figures.