TERRE CEVICO, NEW COMMERCIAL CHALLENGES: TREBBIANO 2.0, ROMAGNOLE SPARKLING WINES AND NEW CONSUMPTION STYLES.

President Franco Donati: “Trebbiano has the energy of Romagna to meet the new generations”.

Terre Cevico presents a new way of thinking about Trebbiano . The most widespread variety in Emilia-Romagna with 16,000 hectares cultivated equal to 30% of the regional surface area. A Trebbiano 2.0 open to the evolution of consumption confirming its centrality and versatility as a modern and “social” vine in the spirit of Romagna.

The presentation took place in recent days in one of the iconic places of Romagna wine: the cooperative winery . Specifically, the Alfonsine winery in the Ravenna area of the Terre Cevico cooperative, which hosted the annual event aimed at its winegrower members.

The President of Terre Cevico, Franco Donati , explains this path. “ Trebbiano is a historic grape variety that can express all the energy of Romagna to meet the new generations and emerging styles of consumption, especially in the form of aperitifs with bubbles. We producers must continually research and innovate and we must imagine the drinks of the Mixology world based on wine as a new category, trendy, intriguing and satisfying, which together with the world of bubbles, Romagnole in our case, allows us to continue the dialogue with the different generations of consumers, both in Italy and in the world. This always with quality production, with traceable and sustainable agricultural supply chains. In fact, we start from the territory, from the hand of the winegrower partner, from the direct vinification of the grapes and it is in this context that our products have a higher intrinsic value” .

The evening, with over 600 people present, saw the story of the cooperative supply chain, together with a guided tour of the wine production site and a subsequent tasting of Bollicine Romagnole and new references based on Trebbiano, as an aperitif and as protagonists of the Terra e Mare dinner, where the wines met the Adriatic fish grilled by the Fishermen of the Cesenatico Cooperative.

Terre Cevico is a leading producer in the sparkling wine sector with over 12 million bottles produced in the last year and growth is also starting to be seen in the “mixology” sector (Spritz, Bellini, Negroni, Hugo) where Trebbiano represents the base for 16 references now in stable rotation for an equivalent of 1.6 million 0.75 cl bottles . In this segment, even the non-alcoholic or low-alcohol versions , the so-called ‘NO.LO’, are starting to present interesting numbers especially in the market represented by consumers of the “Z” generation.

Paolo Galassi, General Manager of Terre Cevico, explains on these issues. “ Our experience confirms that low-alcohol wines and beverages must be based on quality and will not cannibalize traditional bubbles, on the contrary, they could represent an alternative that could intrigue and bring new consumers closer to the world of wine. The ‘No.Lo’ market today is a global market worth 2.6 billion dollars, with an annual growth of 10 percent and projections of 7 billion in 2035 and in which Terre Cevico wants to have an important role to continue its path of consolidation and growth on national and international markets”.

The event was also attended by the Mayor of Alfonsine Riccardo Graziani and Mirco Bagnari for Legacoop Romagna .

Enoforum, the largest technical-scientific congress in Europe, launches a complex and important theme for the sector.

Nature is beautiful but, without knowledge, you cannot produce a great wine. This is what emerged from the seminar “Wines of knowledge”, organized as part of Enoforum.

Knowledge that starts from scientific research, which in recent years has allowed wines to be made increasingly safe, good and even environmentally friendly. Yet, too often, the narrative towards the consumer demonizes this essential role, convincing them that quality comes from doing as little as possible in the vineyard and in the cellar. Thanks to the interventions of university professors, producers and journalists, moderated by Francesco Iacono, Director of ONAV, the meeting “Wines of knowledge” opened the discussion on how to communicate clearly and effectively the great work of thousands of scientists, researchers, technicians who, daily, study how to make a wine with an identity and at the same time safe and healthy. One limit arises from the University itself, as highlighted by Professor Luca Rolle of the University of Turin, where researchers often aspire to have their studies published in specialized journals, dedicating themselves to pure research rather than applied research. Another obstacle is linked to communication in the media that influence the perception of the consumer, convinced that the best and most sustainable wine is the one where the producer does nothing or almost nothing. The consumer is disoriented by overly complex communications, just think that, just talking about sustainability, there are 64 different brands that, depending on the label, give different perceptions. This very word, sustainability, rhymes with research, where this can contribute in a decisive way, as underlined by Mario Pojer, a Trentino producer who has been producing Piwi for many years, vines that first of all allow the use of much fewer plant protection products in the vineyard, but are also equipped with other interesting characteristics. Solaris, for example, the vine used for Zero Infinito, the wine being tasted, naturally has 2 grams more tartaric acid than the varieties of Vitis Vinifera. A great advantage in a scenario in which, due to high temperatures, the collapse of acidity represents one of the major problems for wine producers. Salvatore Rizzuto of the Al_Cantara company in Randazzo, Sicily, and Luca Balbiano of the Balbiano company in Ardezeno, Piedmont, also spoke about the importance of using the fruits of research to produce better wines.

<< Research is not a machine that moves in one direction only, on the contrary, it adapts elastically to new needs .>> Says Gianni Trioli, president of Vinidea, the company that organizes Enoforum. Just think that 20 years ago, yeasts with high alcohol yields were selected while today inefficient yeasts are sought, or that clonal selection was aimed at having clones with high sugar development while today resistance to water stress is sought, just to mention two examples. A continuous evolution that leads supplier companies to respond to new needs with cutting-edge solutions in three directions. The first is the reduction of inputs in the vineyard, the reduction of inputs in the cellar, corporate sustainability through the recovery of by-products.

An evolution that requires an adaptation by everyone, including the popularizers, as underlined by the director ONAV (National Organization of Wine Tasters) Francesco Iacono, who highlighted how the Organization has modified the tasting sheet by eliminating the clarity parameter, which today no longer represents an indicator of quality.

An evolution that also raises questions for journalists, represented by Alessandro Torcoli, director of Civiltà del Bere, a historic industry magazine, who underlined how the word technology derives from the Greek Teknè, or art, know-how, and is therefore an important and precious word. In dissemination, it is essential to distinguish information from communication. Information has the duty to transmit knowledge by giving readers tools to understand while communication has the role of building a bridge, a bond, with its audience. The latter is important above all for the consumer who is interested in the hedonistic aspect of wine but not necessarily in knowing in depth what is behind the bottle. For him, social media are the main tool for contacting the company. The information, on the other hand, provided by the specialized press responds to the needs of enthusiasts, who want to know what is behind the glass and who are also interested in the scientific and technical aspects. The challenge for the future will be to reduce this dichotomy to ensure that science and technology understood as progress become a value for every attentive consumer.

ALTA LANGA ROME: MONDAY 16 JUNE THE HIGH PIEDMONTESE BUBBLES IN THE CAPITAL.

At the Spazio Field of Palazzo Brancaccio for a great B2B tasting.

The B2B event dedicated to the Alte Bollicine Piemontesi returns to the Capital Alta Langa Roma . The appointment is for Monday 16 June 2025 , from 10.30 to 17.30 , at the Spazio Field in Palazzo Brancaccio – with entrance from via Merulana 248 .

More than 30 producers associated with the Consortium will present to the public a selection of their classic method cuvées currently on the market, in total over 70 labels divided between whites, rosés and reserves, in the brut and pas dosé typologies.

The event is reserved for Horeca sector operators and press, it is free to enter but requires registration at this link.

During the day, there will be masterclasses by invitation led by Marco Reitano , sommelier at the restaurant La Pergola *** (Rome Cavalieri – The Waldorf Astoria).

“After the success of the first edition – comments Marco Reitano – Alta Langa DOCG returns to Rome and brings with it its bubbles of character, an authentic expression of the high Piedmontese hillsides close to the Ligurian Apennines. The second edition confirms the growing interest of the Capital for this classic method, increasingly present on the wine lists of fine dining and among the preferences of an attentive and demanding public. An event that consolidates the bond between Rome and one of the most promising denominations of the high-quality Italian sparkling wine scene”.

The participating companies: Agricola TT, Banfi, Bera, Bosca, Bricco Maiolica, Cavallero, Cantina Clavesana, Cascina Bretta Rossa, Colombo, Contratto, Coppo, Cuvage, Deltetto, Enrico Serafino, Ettore Germano, Ferraris Agricola, Fontanafredda, Gancia, Ghione, Giulio Cocchi, La Torre di Castel Rocchero, Marcalberto, Marco Capra, Mauro Sebaste, Piazzo Comm. Armando, Podere Gagliassi, Rapalino F.lli, San Biagio, Tenuta Carretta, Tenuta Langasco, Tenuta Rocca, Terre del Barolo, Tosti1820, Vite Colte.

Alta Langa DOCG meets Rome: ten venues as protagonists

In the days leading up to the event, ten renowned Roman venues will be the protagonists of a photo shoot that will bring the allure of Alta Langa DOCG to the Eternal City.

Alta Langa DOCG will meet Roman restaurants to tell many stories of passion and mastery, from the dining room to the heart of the kitchen, in a photographic journey that celebrates the flavors and some of the protagonists of the Roman gastronomic scene. The shots will be published on the Consortium’s social channels to tell, through the face of Roman fine dining, the contemporary spirit of Alte Bollicine Piemontesi.

The venues involved: Mirabelle , Follie del Villa Agrippina a Gran Meliá Hotel, L’Arcangelo, Armando al Pantheon, Sushisen, Romané by Stefano Callegari, Baccano, Idylio by Apreda del The Pantheon Iconic Rome Hotel, Ai Piani, Osteria Chiari.

“Onde” debuts: an installation that is a symbol of the territory

During the day, a new project by the Alta Langa Consortium will make its official debut, designed to tell the story of the area of origin in an innovative way.

The installation faithfully reproduces the contour lines of the Alta Langa DOCG area through a composition of thin layers of wood, superimposed and painted in the distinctive yellow-gold shade. Characterized by a modern and recognizable design, the model is designed to become an iconic element of the Consortium’s events , offering geographical and narrative information on the extraordinary characteristics of the territory of origin. A sea of hills that bears the memory of an ancient marine basin and which today hosts the vineyards for the production of the Piedmontese classic method par excellence.

The cocktail: “Alta Langa Passion”

During the event, you will be able to taste a special cocktail created for the occasion by Giacomo Colamarino , bar manager of Ai Piani Sottobanco: it is called Alta Langa Passion and combines Alta Langa DOCG with passion fruit syrup, lime juice, vodka, and a lime garnish.

“ Alta Langa DOCG reveals itself as an Italian excellence capable of surprising even in mixing: with its elegant character and structure, it was the perfect inspiration to create an exclusive cocktail, designed to celebrate the meeting between Piedmont and Rome ” comments Colamarino.

UPCOMING EVENTS OF THE ALTA LANGA CONSORTIUM

Next Monday 26 May, the Piedmont Region will officially present in Turin the Alta Langa DOCG “Piedmont Region Wine of the Year” 2025 together with the new brand dedicated to quality agri-food productions “Piemonte is – Eccellenza Piemonte” .

On June 17 and 18, the Alta Langa Consortium will be the main sponsor of the Buonissima Summer Edition event in Turin.

the wines, the chefs and the dishes, book your ticket!

The annual event Radici del Sud will be repeated in June, an event that puts the international spotlight on the wine production of southern Italy, which will end on Monday 9 June at the Ex Distilleria Paolo Cassano in Gioia del Colle (Ba)   with the 20th edition of the Southern Italy Wine and Oil Show and the opportunity for industry professionals and enthusiasts to access the tasting tables and meet the producers present, starting at 3:00 pm , and participate in the big closing party from 8:00 pm with a tasting of the 80 winning wines of the 2025 edition of the competition and the buffet dinner on the theme for the 2nd edition “Sustainability on everyone’s lips”. (here is the list of companies and chefs and the program)

The protagonists of Radici del Sud will be wines from native vines of Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardinia and Sicily and southern oils. The evening tasting tables with the winning wines of the nineteenth edition of the Radici del Sud competition will be accompanied by a buffet dinner with a proposal of sustainable menus, designed according to the principles of healthy eating and with typical local products, prepared by the two chefs Giammichele Pagone (Plebiscito 7 – Casamassima) and Ottavio Surico (Borgo Antico – Gioia del Colle). The tastings from 8:00 pm: – Steamed beetroot sandwich, smoked beef, scapece-style courgettes – Aubergine carpaccio, candied tomato, basil and stracciatella – Fake Caprese tomato (tomato soup with mozzarella cream) – Smoked grey mullet tartare, barattiere and sour cream

The day of June 9th will start at 11:00 with a moment of in-depth analysis in the opening conference. This will be followed by the awarding of all the winning wines of the twentieth edition of the Radici del Sud competition.