A shared commitment between the Consortium, regional institutions and Trentino wine companies to enhance and strengthen the international presence of Trentino.

A shared commitment: collaboration and growth of the territory.

The Consorzio Vini del Trentino is preparing to return as a protagonist at Vinitaly 2025 , the international wine fair that will be held from 6 to 9 April at Veronafiere, with a large and innovative exhibition space that extends over 3000 square meters in pavilion 3, dedicated exclusively to Trentino. A year of successes and new synergies is reflected in a growing participation, involving 44 wine companies in pavilion 3 and a further 14 companies present in the broader context of Vinitaly, supported by institutions and the Trentino network.

A shared commitment: collaboration and growth of the territory

This year’s edition will see the active and coordinated participation of the Consorzio Vini del Trentino, with the fundamental support of the Autonomous Province of Trento, Trentino Marketing, and various important regional institutions , all committed to promoting the food and wine excellence of the territory. Institutional collaboration continues to be one of the central aspects of this participation, aimed at strengthening the image of Trentino as the beating heart of wine innovation and environmental sustainability.

A distinctive element of the stand will be the corner dedicated to institutions , where visitors and buyers (mainly from Europe and the USA) will be able to immerse themselves in Trentino’s heritage through food and wine experiences and unique thematic itineraries thanks to the Trentino Wine and Flavours Routes, the Dolomites Cheese Route and the Apple and Flavours Route of the Valli di Non and Valli di Sole.

Tastings and heritage: the heart of the proposal

The Consorzio Vini del Trentino will propose a series of tastings guided by expert sommeliers, focused on Trentino native wines , to offer an immersion

complete in the different varieties of wine that make Trentino a territory rich in biodiversity. As a backdrop, the Trentodoc Institute will offer tastings dedicated to the famous Trentino Classic Method , a symbol of the quality and winemaking art of the region.

There will also be contributions from other prestigious entities, including the Edmund Mach Foundation, which will take care of tastings and hospitality at its stand, and the Istituto Tutela Grappa del Trentino, which will offer unique sensory experiences with the tasting of the renowned Grappa del Trentino. Mixology will have a leading role, with expert bartenders ready to present and offer innovative cocktails based on Grappa del Trentino , in an explosion of flavors that combines tradition with the art of mixing.

A step towards the future: sustainability and innovation

The participation of the Consorzio Vini del Trentino at Vinitaly 2025 is part of a broader project that focuses on sustainability and innovation as a strategic lever for the future of the wine sector. In addition to promotional activities and B2B meetings, the Consortium will continue to support research and development of sustainable practices, aiming for a future that combines tradition and innovation, in the name of quality and protection of the territory.

The Consortium thus confirms itself as a key player in the promotion of Trentino wine at a national and international level, with a proposal that ranges from wine quality to the culture of the territory, from support for innovation to the valorization of tradition.

The report highlights the concrete results achieved by the reality of Valdobbiadene. The guidelines of the UN Agenda 2030 dictate future strategies.

A significant step towards responsible, transparent growth in line with the principles of Agenda 2030: Val d’Oca presents its first Sustainability Report for the 2023-2024 financial year.

The document, drawn up according to the international standards of the Global Reporting Initiative (GRI) and approved by the Board of Directors on Tuesday 25 March, demonstrates the commitment to three dimensions of sustainability – economic, environmental and social .

In the economic field, Val d’Oca, despite the market challenges that have put the entire sector to the test, has maintained solidity, confirming the values recorded in previous years both in terms of volume and revenue. In 2023-2024 the brand achieved a turnover of 57.6 million euros , with over 15 million bottles sold . Continuing to focus on product traceability and safety, high quality standards have been guaranteed and the presence on international markets has been strengthened, with sales in 61 countries, including the United States, Switzerland and Norway.

Val d’Oca has achieved a reduction in CO 2 emissions of 6.8% thanks to its photovoltaic system, which has generated 12,512 kWh of clean energy, and the use of cardboard packaging and FSC or PEFC certified labels. Over 90% of the bottle supply is entrusted to suppliers who guarantee a percentage of recycled glass in their products, which can reach up to 95%. The Valdobbiadene company has also made its bottles lighter and adopted less heavy cardboard , allowing for an annual saving of 214 tons of glass and 39 tons of paper .

The commitment has also extended to the social sphere with the creation of new employment opportunities and an investment in training : the total number of collaborators has reached 24 units, with an increase of 16.4% compared to the previous year. At the same time, Val d’Oca has paid great attention to the promotion of the territory and its excellence through hospitality and targeted communication initiatives, aimed at strengthening the bond with the local community, as well as enhancing the wine and landscape heritage of the Valdobbiadene Hills.

“This Report represents an important step for Val d’Oca, a document that confirms our concrete commitment to the territory, our collaborators and consumers to guarantee sustainability in commercial activity – declares Francesco Gatto , President of Val d’Oca –. It is published as a report for the 2023-2024 social year, but it is actually the result of much longer work that originates from the path shared by Val D’Oca with Cantina Produttori di Valdobbiadene. Thanks to this tool we want to guarantee, with measurable and transparent actions, growth that respects the environment and protects our community”.

Looking to the future, Val d’Oca aims to increasingly align itself with the sustainable development goals of the UN Agenda 2030. Priorities for the coming years include the optimization of energy resources, innovation and maintenance of production processes through reduced environmental impact and the adoption of a responsible approach, and the fight against climate change by containing greenhouse gas emissions.

The countdown has begun for Vini delle Coste, an event that will present a true “Journey to Italy” from Tuscany to Marche.

Everything is ready for Vini delle Coste , the event scheduled at the Real Collegio di Lucca on March 30 and 31 from 11 am to 7 pm . Eighty winemakers from many Italian territories overlooking the sea will take the stage, present in person to meet the public. Co-protagonists, the chefs and guests of Condimenti , a format created by Cristiano Tomei to interpret the world and the evolution of society through food and wine.

<< Taking part in Vini delle Coste is deciding to take a journey. A journey through the stories of women and men who have chosen viticulture not only as a profession but as a tool for caring for the land, the search for beauty and the commitment to building, in the daily relationship with the land, renewed human relationships >>. In this thought Alessandra Guidi , creator and organizer , encapsulates the essence of the event.

The protagonists will be mostly artisan winemakers , who combine the care of the land with the activity of the cellar, with courageous choices that translate the expressions of the territory to which they belong into a bottle.

Among the stops on the journey are the Islands , with the possibility of meeting for example the Association of Winemakers of the Isola del Giglio which represents a heroic and extreme agriculture, committed to the valorization of the area of the Tuscan Archipelago . Heroic are also the winemakers of Candia who, with strictly manual harvests, literally climb the steps of that land protected by the myth of the ancient temple of Hercules and the arrival of the Greek colonists from the homonymous municipality on the island of Crete.

Or, again, Lucca Biodinamica will be present, a business network that brings together the many companies that apply this philosophy in the territory of the Lucca Hills, and winemakers committed to an organic journey from Montecarlo to Garfagnana, from Valfreddana to upper Versilia.

Then there will be territories that have contributed to making the Tuscan coast known throughout the world, such as Bolgheri , an area that responded to the economic changes of the Seventies with the courage and wisdom of great “Italian wine families”, consecrating the heart of the Etruscan Coast among the cathedrals of Italian winemaking.

Vini delle Coste will also represent the Adriatic coast with “ Terroir Marche ”, a group of winemakers brought together in a Consortium since 2013, which practices organic and biodynamic viticulture as an ethical approach to agricultural activity.

These are just a few examples of a universe waiting to be discovered, on which Vini delle Coste will turn the spotlight.

Cuisine at the centre of culture

Condimenti, or Condi–Menti, will be the meetings created by chef Cristiano Tomei , an Italian chef and television personality. Internationally renowned chefs, university professors and enthusiasts will sit at the same table to talk about wine, food and culture . Because through cooking we rediscover a shared and profound cultural root that we have perhaps forgotten.

Guests on Sunday will include Marco Stabile , chef of the “Ora d’Aria” restaurant in Florence; Enrico Dandolo , director of the Gualtiero Marchesi Foundation; Gian Francesco Cutelli and Cinzia Otri , award-winning ice cream makers; Giuseppe Carrus , professor of Social Psychology at the University of Roma Tre and tasting journalist for Gambero Rosso; Antonio Galatà , nutritionist; Massimo Giacon , cartoonist; the Cinquini Brothers , set designers and first-class float designers of the Viareggio Carnival.

On Monday, at the table with Cristiano Tomei, Cristian Torsiello , chef of the 1 Michelin Star Osteria Arbustico in Paestum; Chiara Gambacorti and Elisabetta Gemignani of the La Torre Restaurant in Montecarlo; Piero Pompili, director of the Il Cambio Restaurant in Bologna; Edoardo Tilli , chef of the Agriturismo Podere Belvedere in Pontassieve; Andrea Sacchetti of the Nuovo Mondo pastry shop in Prato.

Entrance to the tasting room is free for industry professionals , with a ticket for wine lovers and special discounts for sommeliers and students.

The event will give the opportunity to benefit in collaboration with Trenitalia of a 50% discount on the price of the entrance ticket to the event (15€ instead of 30€) for holders of a Trenitalia travel ticket.

CONDIMENTS PROGRAM

Sunday March 30th

Chef Cristiano Tomei

with the participation of Antonio Galatà, Giuseppe Carrus, Umberto Cinquini

12.00 20 Years of Ora d’Aria

with: Marco Stabile, chef of the restaurant “Ora d’Aria” in Florence

3.00 pm A golden leaf on the kitchen

with: Enrico Dandolo, Director of the Gualtiero Marchesi Foundation

5.00pm Creamy Colours

with: Gianfrancesco Cutelli and Cinzia Otri, award-winning ice cream makers; Massimo Giacon, cartoonist

Monday 31st March

Chef Cristiano Tomei

with the participation of Giuseppe Carrus

11.30 am “I am as I am”

with: Edoardo Tilli, chef of the Agriturismo Podere Belvedere in Pontassieve

2.00 pm Lasagna was the matchmaker

with: Piero Pompili director of the Il Cambio restaurant in Bologna; Chiara Gambacorti and Elisabetta Gemignani owners of the La Torre restaurant in Montecarlo

4.00pm Shrub or Shrubby?

with: Cristian Torsiello, chef of the Osteria Arbustico in Paestum 1 Michelin Star

6.00 pm All the sweetness of a Peach

with: Andrea Sacchetti, Nuovo Mondo pastry shop in Prato

Vivino and Frescobaldi combine cutting-edge technology and craftsmanship to enhance the wine experience of consumers around the world.

Vivino, the world’s largest wine app with over 72 million users and more than 250,000 wineries globally, is proud to celebrate the success of its partnership with Frescobaldi, one of Italy’s most renowned and historic wineries.

Since 2019, the year the collaboration began, Frescobaldi has significantly increased its digital presence and interaction with consumers, reaching wine enthusiasts all over the world thanks to Vivino’s innovative platform .

The synergy between Frescobaldi and Vivino represents the perfect fusion of tradition and innovation. Frescobaldi, with its centuries-old heritage, has adopted digital tools to expand its global reach, making its wines accessible to an ever-wider audience. Thanks to this partnership, Frescobaldi has been able to offer a more seamless and engaging experience to users.

“We are very excited to partner with Frescobaldi, a brand that embodies the essence of Tuscan winemaking tradition,” said Tue Soe, CMO of Vivino . “We have seen over 22 million interactions with Frescobaldi wines on Vivino, with an average rating of over four stars . This engagement reflects the growing interest and demand for their exceptional products, positioning Frescobaldi among the 30 most sought-after wines in the world.”

Frescobaldi’s Digital Strategy: Leveraging Vivino Technology to Strengthen Digital Connections with Wine Lovers Around the World

Fabrizio Dosi, CEO of Marchesi Frescobaldi Group , commented: “Our partnership with Vivino represents a strategic step to expand our digital engagement with consumers. At Frescobaldi, we are committed to producing exceptional wines that reflect the unique terroirs of Tuscany and we understand the importance of adopting new technologies to meet the evolving needs of today’s wine enthusiasts. This collaboration is a key part of our digital strategy, which is able to guarantee users a consistent and integrated multi-channel experience.”

Van Hong Doan, Ecommerce & Digital Manager of Marchesi Frescobaldi Group , emphasizes: “With content available in 10 different languages on Vivino, we ensure that our customers can explore our wines in their native language, offering them a more informed shopping experience. Vivino’s trusted ratings, user reviews and advanced AI technology have allowed us to significantly expand our global reach. Wine enthusiasts around the world can now discover and learn more about our wines and brands simply by scanning a bottle with their mobile devices.”

FRESCOBALDI

The Group, owned by the Frescobaldi family, boasts seven centuries of history and 1,500 hectares of vineyards. The mission of Marchesi Frescobaldi is to understand and promote unique terroirs, ensuring that they become an integral part of the spirit of Tuscany. The family’s thousand-year history constitutes a unique and irreplaceable treasure of knowledge and traditions. Frescobaldi embodies the very essence of Tuscany, its extraordinary aptitude for viticulture and the fascinating variety of its growing areas.

The nine Marchesi Frescobaldi estates are: Castello Pomino (Pomino), Castello Nipozzano (Nipozzano), Tenuta Perano (Gaiole in Chianti), Tenuta Castiglioni (Montespertoli), Tenuta CastelGiocondo (Montalcino), Tenuta Ammiraglia (Magliano in Tuscany), Remole (Sieci), Tenuta Calimaia (Montepulciano) and Gorgona. Located in areas of Tuscany particularly suited to the production of fine wines (DOC, DOCG and IGT), the estates differ in terrain, environment and history. To these should be added the Bolgheri Ornellaia and Masseto estates, Tenuta Luce in Montalcino, Domaine Roy & Fils in Oregon and Attems in Collio.

I LIVE

Now the world’s largest online wine marketplace and most downloaded wine app, the Vivino community is made up of millions of wine lovers from around the world, united by the goal of making wine shopping easier, more intuitive and engaging. Vivino’s strength lies in its millions of authentic user reviews , which provide a trusted source of recommendations and ratings. These community-generated insights help personalize wine recommendations, allowing every member of the community to feel confident in their wine choices.

Additionally, users can directly scan a bottle through the app or search the website to purchase it immediately, if available, making wine discovery and purchasing even easier. Designed for all wine lovers, from the curious to the expert, the Vivino app is available on Apple and Android devices.