Luciano Buonfiglio, President of CONI: “The wines selected represent the authentic and diverse expression of Made in Italy, which we want to highlight at Milano Cortina 2026, thanks to the MUSA project.”
Twenty-six wines reflect the great mosaic of biodiversity, representing the main Italian regions.
These are the Made in Italy labels that will be the protagonists of the Milan Cortina Winter Olympic Games (6 – 22 February 2026), present on the wine list of MUSA , the hospitality house set up in Casa Italia (Triennale in Milan, Galleria Farsetti in Cortina d’Ampezzo, Aquagranda in Livigno).
The LT Wine & Food Advisory team , supported by Luciano Ferraro , selected the wines on behalf of CONI according to guidelines that highlight the main denominations and native grape varieties, representing the entire Italian wine economy, from the major national players to the cooperative world and small producers. Each label will be an ambassador for our country before an international audience who will be able to “taste” the excellent biodiversity of the entire regional winemaking landscape that makes Italy unique, along with its cuisine, a UNESCO Intangible Cultural Heritage of Humanity.
Luciano Buonfiglio, CONI President : “ This exquisite selection of wines allows us to toast in the best possible way to the return of the Olympic Games to our country, 20 years after Turin 2006. The wines chosen represent the authentic and diverse expression of Made in Italy, which we want to highlight at Milano Cortina 2026, thanks to the MUSA project. This is a fundamental added value for giving voice, within Casa Italia, to the uniqueness of our tradition through the excellence of Italian products .”
Luciano Ferraro , a leading wine journalist, supported the LT Wine & Food Advisory team in their selection: “As with the selection featured at Casa Italia at the 2024 Paris Olympics, the labels on display at Casa Italia for the Milan-Cortina Olympics best convey the richness, variety, and progress made by Italian wine in recent years. The regions are represented by large producers or small winemakers who share a passion for bringing their wines to the world, in a constant challenge to conquer new markets and new consumers.”
Lorenzo Tersi , CEO of LT Wine & Food Advisory: “In the world of international sporting events, wine acts as a tool for promoting Made in Italy in a mosaic of representation that encompasses the entire winemaking landscape, from large groups to niche producers. Celebratory wine on these occasions thus becomes a moment of cultural diplomacy, conveying the territory where it is born, the history of that label, Italian savoir faire—in short, its uniqueness and authenticity.”
LT Wine & Food Advisory is a boutique consultancy specializing in the wine sector, active in strategy and M&A. A leading company in the Italian wine economy, it boasts extensive experience in the most prestigious sporting events in Italy and internationally. It was the Official Advisory Supplier to Casa Italia for the 2024 Paris Olympics, where it selected the 30 wineries to represent Italy. It also served as Wine Advisor at the 2023 Ryder Cup Italy, the world’s most important golf event hosted in Rome. Among its collaborations, it has worked alongside the Italian Football Federation (in several World Cups) and is the exclusive advisor for Italo Treno as part of the “Italian Winery for Italo” project.
THE WINE SELECTION OF THE 26 LABELS
ABRUZZO
Zaccagnini Winery – Montepulciano d’Abruzzo DOC Tralcetto 2023
CALABRIA
Librandi – Cirò Rosso Classico DOC Sign 2024
CAMPANIA
Feudi di San Gregorio – Greco di Tufo DOCG 2024
EMILIA ROMAGNA
Caviro Winery – Romagna DOC Sangiovese Superiore Riserva Vigneti Romio 2021
Tenuta Masselina – Romagna Albana DOCG dry 2024
Venturini Baldini – Reggiano Lambrusco Sparkling DOP Rubino del Cerro 2024
FRIULI VENEZIA GIULIA
Torre Rosazza – Friuli Colli Orientali DOC Friulano 2024
Lazio
Casale del Giglio – Lazio Bianco IGT Bellone Anthium 2025
LOMBARDY
Cà Maiol – Lugana DOC Prestige 2024
Nino Negri – Valtellina Superiore DOCG Inferno Ca’ Guicciardi 2021
MARCHE
Villa Bucci – Verdicchio dei Castelli di Jesi DOC Classico Superiore 2024
PIEDMONT
Cascina Gilli – Freisa D’Asti DOC Il Forno 2024
L’Astemia – Barolo DOCG Cannubi 2021
PUGLIA
Fantini – Five Natives Edition 23
Tormaresca – Rosato IGT Salento Calafuria 2025
SARDINIA
Sella & Mosca – Vermentino di Sardegna DOC Cala Reale 2025
SICILY
Cottanera – Etna DOC Rosso 2023
TUSCANY
Frescobaldi – Brunello di Montalcino DOCG Tenuta CastelGiocondo 2020
Marchesi Antinori – Toscana Rosso IGT Villa Antinori 2023
Tenuta Sette Ponti – Tuscan Red IGT Crognolo 2023
TRENTINO-ALTO ADIGE
Elena Walch – Alto Adige DOC Pinot Bianco Kristallberg 2023
Mezzacorona – Teroldego Rotaliano Superiore Riserva DOC Castel Firmian 2022
Tenute Lunelli – Trentino Chardonnay DOC Villa Margon 2021
UMBRIA
Todini Winery – Umbria Rosso IGT Rubro 2022
VENETO
Diesel Farm – Breganze DOC Rosso di Rosso 2016
Easter Vineyards and Cellars – Valpolicella Ripasso DOC Superiore Black Label 2023