“Envisioning2035 Wine (R)evolution – Strategic Plan for Italian Wine” is the title of the morning study that will be held on Wednesday 11 June 2025 at the Terrazza Belvedere of Palazzo Regione Lombardia in Milan.
WEDNESDAY 11 JUNE from 10.00 to 13.00 at Terrazza Belvedere piazza Città di Lombardia, 1 – Milan.
This is a Summit with two stated objectives. To promote a discussion at the sector level on the critical issues that slow down the competitiveness of the Italian wine system by advancing proposals for action. And to become an annual event to analyze and re-orient, in the broadest and most shared way possible, the competitive strategies of the country system.
Envisioning2035 aims to be a moment of discussion that involves all the actors operating in the wine world to gather analyses, experiences and reflections on the current moment, but above all to project into the near future in order to define a development strategy for the Italian wine system. During the morning, the “Envisioning2035 Manifesto” will be presented, from which the interventions of the panelists will derive.
It will therefore be an opportunity to take stock of the entire wine sector from various angles, together with some of the most important players in the sector, including: Danny Brager (alcoholic beverage consultant “Brager Beverage”); Gabriele Castelli (head of the legal-administrative area of Federvini); Roberta Crivellaro (Managing partner Withers World-Wide); Luca Ferrari (corporate lawyer Withers World-Wide); Vladi Finotto (Director of the Master’s Degree in Agri-food Economics at Ca’ Foscari University of Venice); Edoardo Freddi (exporter and CEO FreedL Group); Roberta Garibaldi (president of the Italian Association of Food and Wine Tourism); Priscilla Hennekam (wine influencer and consumer expert); Robert Joseph (Journalist and wine expert); Christine Mauracher (Director of the Master’s Degree in Food and Wine at Ca’ Foscari University of Venice and President of the Society of Agri-food Economics); Alessandro Mutinelli (CEO Italian Wine Brands); Ettore Nicoletto (Industry Expert); Denis Pantini (Nomisma\Wine Monitor) and Fabio Piccoli (Director of the Wine Meridian publishing group).
There will be other experts who will join the group of contributors later, so as to make the work even more complete and, consequently, the “Envisioning2035 Manifesto” more relevant and interesting for the entire wine sector.
“I decided to promote, through FreedL Group, this Summit together with Ettore Nicoletto because I feel, first of all as a person deeply involved in this sector, the need to open a space for real dialogue. Italian wine needs a structured moment of collective reflection. As entrepreneurs, we feel the responsibility to facilitate discussion and stimulate a shared vision, which looks beyond individual companies and aims at the competitive strengthening of our country system. This is only the first step of a path that we want to make continuous and increasingly inclusive”, comments Edoardo Freddi, one of the main organizers of this initiative.
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FreedL Group is an Italian family-run multinational, founded by Edoardo Freddi in 2018, that invests and grows in the world of Food & Beverage with a clear vision: discovering unexpressed entrepreneurial talents and guiding them towards a sustainable and synergic evolution. Through an innovative holding model, it offers strategic support and centralized services – from infrastructure to finance – leaving maximum management autonomy to the controlled companies. This “light” approach allows to enhance the potential of each reality, creating virtuous connections between skills, markets and ideas. The strength of FreedL Group lies in listening: the team is close to consumers, attentive to global trends and ready to seize every opportunity along the entire supply chain, in over 100 countries. With a portfolio composed of commercial companies, production and trading companies, a creative agency and a B2C company, FreedL Group is much more than an investor: it is a growth accelerator, a catalyst of synergies, an engine of innovation.