Loredan Gasparini presents two special box sets that pay homage to Cortina, the Belluno Dolomites, and Venice.
Four collectible bottles of Venegazzù Montello Asolo DOC housed in two limited-edition boxes created for the 2026 Winter Olympic Games.
This is the latest development from Loredan Gasparini, the Palla family’s winery located on the slopes of Montello. These wines feature labels featuring the multi-colored, stylized graphics created by Franz Lenhart , one of the leading exponents of early 20th-century Italian advertising poster art, depicting Cortina and the Belluno Dolomites , and Venice and the Lido . The labels for this wine pay homage to the posters collected over seventy years by Ferdinando Salce, who later donated to the Italian state the largest collection of advertising graphics in existence, now on display at the Salce Collection National Museum in Treviso. The project was conceived in collaboration with Design Associati, a communications agency and graphic design studio based in Treviso.
Venegazzù Montello Asolo DOC embodies the history of the area’s red wines. It was one of the first examples of Bordeaux blends made in post-war Italy. At that time, Count Loredan had begun to envision creating a great red wine aged in large barrels from Cabernet Sauvignon, Cabernet Franc, Merlot, and Malbec, thus giving rise to this Riserva that has become the emblem of the area. Today, Venegazzù expresses the fascinating irony typical of the soils of this small subzone. In the glass, it expresses notes of red fruits and spices, while on the palate it is balanced and elegant. A highly distinctive wine that embodies all the characteristics of Montello.
Loredan Gasparini : the company’s history began in 1973, when Giancarlo Palla inherited the legacy of Count Pietro Loredan, a member of the Montello family that had given the Republic of Venice three doges. Giancarlo not only brought new impetus to the region, contributing to the worldwide diffusion of Venegazzù wines, but also introduced the culture of sparkling wine to the area, traditionally associated with red wines. He was the first to recognize the extraordinary quality of Montello, not only for the production of full-bodied, ageable wines (Venegazzù, the company’s historic headquarters, is the only Cru in the Montello appellation) but also for vibrant sparkling wines. For several years, the winery has been a member of the Italian Federation of Independent Winemakers. www.loredangasparini.it
Design Associates, innovation and design culture
A communications agency and graphic design studio in Treviso, Veneto. Lovers of paper, print, materials, art, history, and typefaces, and, above all, promoters of bold, impactful ideas. They understand graphic design as a dialogue and perfect synthesis between form and content. Passion, ongoing research and experimentation, and above all a deep admiration for Italian design culture, have led design-associati to develop new typeface series, design objects like ConcreType (concrete letters) and MagazWine (a magazine/bottle), and to explore an area of communication they conceive of as editorial branding. Research, ideas, and design—this is design-associati.it. www.design-associati.it