Bottega, one of the world’s most recognized and beloved sparkling wine brands, announces its first hospitality collaboration in India with Atmosphere Living.
This first-of-its-kind partnership features branded luxury suites that blend Italian tradition, craftsmanship and sophistication with the excellence of Indian hospitality.
These refined branded suites, to be unveiled in the near future, will offer an innovative experience that draws on wine culture and features iconic design elements, offering bespoke hospitality services in line with the Bottega identity. From cellar tours to personalised Prosecco itineraries, this collaboration offers a new standard, both for the most discerning Indian consumers and for international investors.
The suites are enhanced by interiors crafted in accordance with the Bottega style, with custom-made furnishings and decorations that evoke the brand’s commitment to quality and innovation. This sophisticated design brings the aesthetics of the Treviso winery to the living spaces. Guests of the Bottega Suites will have exclusive access to themed events and personalized wine experiences, immersing themselves in the fascinating world of Italian sparkling wine. A journey that begins upon check-in with a glass of Prosecco, continues in the suite’s cellar and then celebrates the ritual of the Italian-style aperitif in the lounge.
“This alliance is a natural evolution of the two brands’ shared philosophy: an unmatched dedication to excellence, tradition and elegance. We are delighted to launch this first-ever global collaboration in India and offer a lifestyle never before experienced in this region,” said Sandeep Ahuja, Global CEO of Atmosphere Living.
Sandro Bottega, President of Bottega SpA, states: “India is the expression of a multi-millennial history, of a solid and rapidly evolving market and of a refined culture of hospitality that integrates perfectly with the Italian lifestyle. Our partnership with Atmosphere Living was born from the belief that a glass of Prosecco enriches the ritual of the aperitif with the so-called experience of unforgettable stays in exclusive locations. We are therefore proud to be part of an ambitious project and to bring the Bottega philosophy into this new context”.
“India is a thriving market with unlimited potential and we are delighted to partner with Bottega SpA and Atmosphere Living to bring the culture of Italian sparkling wine to India, reshaping the local hospitality landscape. The collaboration between Atmosphere Living and Bottega aims to create a new lifestyle with innovative ways of welcoming,” said Giulia Pellegrino, Global Key Accounts Manager at Atmosphere Living.
Atmosphere Living
Atmosphere Living, part of the Atmosphere Core portfolio, aims to offer affluent clients fractional ownership in luxury serviced developments across South Asia. Designed to blend with nature, the lavish villas, apartments and residences will offer a luxurious and eco-friendly living experience, enhanced with world-class amenities and bespoke services.
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The Bottega family, which has four centuries of history in the world of wine and grappa, founded the company of the same name, both a winery and a distillery. It is based in Bibano di Godega (TV), 50 km north of Venice, where it produces grappa, wines and liqueurs. Bottega is the first brand globally in the Travel Retail channel, having surpassed the most prestigious Champagne houses (IWSR 2022). With global distribution in 165 countries and over 400 quality awards, the Bottega company is recognized worldwide for its flagship product, Bottega Gold Prosecco DOC, and for its 30 Prosecco Bars, ambassadors of Italian food and wine. Bottega SpA has for many years made an unbreakable commitment to sustainability, which has led to real and concrete results in reducing the impact on the environment, society and the economy.