Key Updates (5–7 essential points).

• 2025 harvest in Italy : Coldiretti estimates production of approximately 45 million hectoliters (9.5% higher than 2024), with good to excellent quality. However, uncertainty in foreign markets (especially in the US due to tariffs) is weighing on the positioning strategy.
• Veneto leads the way : a fruitful harvest is expected in both quantity and quality, with production reaching approximately 14 million quintals (3-5% vs. 2024). The region remains the heart of Italian exports (almost €3 billion).
• Italy: High inventories and an uncertain context : before the start of the harvest, significant production surpluses are expected in several areas, with consumption stagnating and a wine market in stagnation.
• Italian exports: overall holding steady, US declines in Q2 : In the first six months of 2025, Italian wine exports grew by 1.5% in value (€2.8 billion) and 2.1% in volume (703.5 million liters), outperforming globally. However, the United States saw a 7% decline in volume in Q2 post-stockpiling.
• Diversification of trade routes : Chianti and Prosecco producers are looking to South America, Asia, Africa, and the Middle East to mitigate tariff risks and preserve the value of their exports.
• California Harvest in deep crisis : the 2025 harvest looks even more critical than the already dramatic 2024: consumption at an all-time low, agricultural surplus, abandonment and massive uprooting of vineyards (over 100,000 tons of grapes left in the fields).
• Innovation and sustainability with AI : a recent study highlights how artificial intelligence is making its way into sustainable viticulture, optimizing irrigation, monitoring, production, and wine tourism itineraries through predictive tools and personalized experiences.

M&A Radar

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Prices & Harvest – Mini-box

1. Title : “Italian Harvest 2025: Between Abundance and Global Uncertainty, Managing Value” Focus : Highlighting how to transform production growth (Italy and Veneto) into strategic value, managing the surplus with alternative trade routes, premium traceability, and technological leverage.
2. Title : “Tariffs and consumption at a minimum: Italian wine changes course” Angle : underline the need for geographical diversification (South America, Asia, Africa) and structured communication as a defensive and opportunity choice, beyond the US crisis.
3. Title : “California in free fall: a lesson for Italian wine” Angle : describing the American crisis (production collapse, abandoned land) as a mirror of systemic risk, stimulating proactive strategic reflection, from yield management to AI.

“Italian Wine 2025: Quality, Resilience, and New Global Challenges”.

1. Italian 2025 harvest growing and of good quality Production is expected to reach around 45 million hectoliters , with an increase of more than 9.5% compared to 2024 and quality between good and excellent, despite some regional critical issues.
2. Exports hold steady in value despite turbulence in key markets. In the first six months of 2025, Italian wine exports grew 1.5% in value and 2.1% in volume , outpacing the global average. However, the trend is impacted by the post-stockpiling slowdown in the United States and by fluctuating trends in key markets.
3. New US tariffs: priority to diversification . A 15% tariff on European wine and spirits imports to the US will take effect August 1, 2025, a highly impactful issue for our producers. Vinitaly.USA in Chicago (October 5–6) will be a strategic opportunity to reaffirm our presence and resilience in the American market.
4. Gen Z and wine: an emerging challenge. Global still wine consumption is declining, while Ready-to-Drink (RTD) wines are growing, perceived as more accessible and innovative, and favored by young consumers. The industry must adapt to this shift to remain competitive.
5. Innovation and AI for sustainable resilience Artificial intelligence is proving to be a strategic lever for sustainable viticulture: smart monitoring, resource optimization, and new personalized experiences for wine tourism thanks to chatbots and recommendation systems.

“Italian Wine 2025: Between Growth, Dynamic Markets, and New Global Opportunities”.

1. 2025 production to grow strongly and with good quality. Coldiretti forecasts around 45 million hectolitres , 9.5% higher than 2024, with quality levels ranging from good to excellent, although strong regional differences remain.
2. Exports expand in North American markets. Italian exports to the United States increased by 2.5% in the first half of the year, driven by a pre-tariff “stockpiling effect.” Growth in Canada is even more significant, at 11%, supported by changes in local purchasing preferences.
3. New opportunities with strategic trade agreements. The approval (pending ratification) of the EU-Mercosur agreement and the agreement with Mexico opens access to high-potential Latin American markets. Brazil and Mexico could become key destinations for Italian wines, thanks to reduced tariffs and the strengthening of geographical indications.
4. Wine tourism: a constantly evolving strategic asset Wine tourism in Italy today represents a vital resource: 9% of revenues in 2024, with authentic experiences integrated with hospitality, tastings, and experiential activities linked to local production.
5. Innovation, Sustainability, and AI: Levers for the Future In a context of growing geopolitical and environmental complexity, smart technologies—such as AI applied to viticulture, manufacturing, and tourism—are becoming essential tools for optimizing processes, promoting experiential engagement, and strengthening strategic resilience.

“Italian Wine: Resilience, Markets, and Strategic Innovation in 2025”.

1. The 2025 harvest promises abundance and quality. Coldiretti forecasts approximately 45 million hectoliters , 9.5% higher than 2024, with quality standards ranging from good to excellent. However, regional differences persist.
2. Italian exports hold firm: 1.5% in value and 2.1% in volume In the first six months of 2025, exports to the 12 main global markets recorded sustained growth, exceeding the global average.
3. USA: tariffs impact, but alternative markets are buoyant. After a 22% decline through March due to advance inventories, imports fell by 7% between April and June. Canada (11%), Germany (10%), and Brazil (9.2%) offset the decline.
4. New global horizons for Italian producers Faced with uncertainty over tariffs, Chianti is expanding towards South America, Asia, Africa and the Middle East as “new strategic markets”.
5. Wine tourism and digital sustainability: levers for recovery Wine tourism continues to strengthen as a strategic asset for 2025, while digital innovation and the adoption of technologies like AI represent fundamental levers for optimizing resources and enriching the experience.

Italian Wine: Resilience, Markets, and Strategic Innovation in 2025

1. 2025 harvest growth: 9.5%, with good-excellent quality — but strong differences between regions.
2. Exports remain stable: 1.5% in value and 2.1% in volume in the first six months, above the global average.
3. USA under pressure from tariffs (15%): –7% from April to June. Canada (11%), Germany (10%) and Brazil (9%) strengthen.
4. Chianti is expanding: they are targeting South America, Asia, Africa, and the Middle East as future growth hubs.
5. Wine tourism is increasingly central, with technology and AI emerging as key elements for efficiency, sustainability, and experiential engagement.

In a complex context, experience—our primary asset—makes the difference: as a strategic partner, we help transform challenges into tangible opportunities, coordinating diverse skills towards concrete results.