All posts by admin

Wine Trends in Italy – Week 8-12 September 2025

with:

The 2025 harvest promises to be one of the best in decades: an estimated 47.4 million hectoliters, 8% more than 2024.

 

Healthy grapes, excellent quality and peaks of excellence in many areas confirm Italy’s primacy in world production, ahead of France (37.4 million hl) and Spain (36.8 million hl).

The picture emerges from the joint survey by Assoenologi, Uiv, Ismea and Masaf , which returns a positive profile from a production point of view, but with important issues to be resolved on the consumption and market fronts.

A quality harvest, but a struggling market

Experts like Attilio Scienza emphasize the positive impact of the climate: the summer heat followed by August rains ensured optimal phenolic and aromatic ripening in almost all regions. Excellent signs were seen in Franciacorta, Oltrepò, Valpolicella, Prosecco, Friuli, and Marche; Tuscany saw a decline due to a deliberate decision to reduce yields.
But if production is smiling, high inventories, US duties, a wiped out Russian market, a drop in youth consumption and WHO campaigns are worrying.

Wine prices and value

“It’s absurd that a bottle of water costs €2.40 and a Chianti €3.60,” observes Riccardo Cotarella (Assoenologi) , calling for the urgent need to give greater value to the product . Lamberto Frescobaldi (UIV) also reiterates the need to reduce the quantities released on the market to preserve the value of Italian wine.

International markets: USA in crisis, Canada and Mexico on the rise

The US market is suffering severely: declining consumption, 15% tariffs, and new regulatory uncertainties. In response, Vinitaly is strengthening its presence with the wine2wine Business Forum (Chicago, October 5-6) and opening new routes to Canada, Mexico, and Central Asia . Opportunities are emerging from the Kazakhstan Roadshow , with over 475 operators involved and great interest in Italian wines.

Young people, sports and alcohol consumption

Surprising data comes from a study by the Liguria Local Health Authority (ASL3): young athletes consume 20-30% more alcohol than their sedentary peers. This phenomenon worsens with age, also linked to the presence of alcohol lobbyists in sports , and raises alarm about the future of responsible drinking.

Training and new wine professions

On the job market front, the Sant’Anna School of Advanced Studies in Pisa is launching the 11th edition of the Master’s Degree in Italian Wines and World Markets , a program of excellence that opens doors to roles in marketing, communications, export, and wine tourism. Approximately 70% of graduates find employment upon completion of their internship.

Final summary

In September 2025, Italian wine is experiencing a paradox: record-breaking quantity and quality, and struggling markets and consumption . The challenge will be to promote the product , contain yields, innovate communication for new generations, and find alternative international outlets . Italy remains the world leader, but the future will depend on the sector’s ability to transform this extraordinary harvest into a lasting competitive advantage.

Morning Report for September 11, 2025

with:

On the world of wine and wineries—streamlined, strategic, and designed to assist you as a consultant in the sector:

Updates of the day

  • Italy is heading for a plentiful 2025 harvest : production is estimated at around 47.4 million hectoliters . Quality is judged good to excellent in many regions, despite some critical climatic conditions.
  • Italian exports in the first six months of 2025: 1.5% in value and 2.1% in volume compared to the first half of 2024. Italy above the global average in the main monitored markets.
  • The global bulk wine market is slowing: inventories are rising, bulk exports are declining in some areas, and buyers are awaiting new harvests before making aggressive commitments.
  • US tariffs continue to weigh heavily: Italian imports to the United States slowed in value in June, even though the first half of the year remained positive; the “slowdown” in June was attributed to the end of stockpiling.
  • Winemaking / Territory: Veneto is seeing moderate growth (3-5%) according to initial data; Chianti is forecasting a decline in volumes (-10-15%) but high quality. Alto Adige is harvesting earlier than usual.
  • Sparkling Wines / Prosecco: Prosecco DOCG is reported as one of the sectors with a record-breaking 2025 harvest, considered among the best of the last 30 years in terms of quality.

M&A Radar

There are currently no recent reports of large-scale international acquisitions in the wine sector (Italy/Europe) as reported in the sources just analyzed. However:

  • Tommasi Family Estates has strengthened its presence in Southern Italy with the acquisition of Tenuta Eméra (Puglia) and Cantina Moros (LE), as reported by Wine Meridian.
  • There are currently no reliable public figures for many local operations.

Prices & Harvest

Region / AppearanceCurrent situationTrends / Relevant Notes
Total Italian production 2025~ 47.4 million hectoliters estimatedSignificant increase compared to 2024; we return to medium-term levels.
VenetoHarvest 3-5% less than last year; good-excellent grape healthModerate growth; some areas hit by severe weather are overcoming the difficulties.
ChiantiVolumes down 10-15%, but high quality confirmedEfforts to maintain quality; the drop in production does not appear to compromise organoleptic parameters.
South TyrolEarlier than usual harvest; favorable conditions with no significant hail/disease damage so farPotential competitive advantage for early/fresh white grapes.
US prices. Italian importsJune slightly down in value, but overall half-year stable/positiveThe US market is affected by the fine-stockpiling effect and tariffs; it may react, but with volatility

Morning Report for September 10, 2025

with:

on the world of wine and wineries—streamlined, strategic, and designed to assist you as a consultant in the sector:

Morning Report for September 10, 2025

Key updates

 

  • French 2025 production below the five-year average. France expects a harvest of 37.4 million hectoliters, 3% lower than in 2024 but 13% lower than the average; drought and the felling of over 20,000 hectares of vineyards are penalizing some regions.
  • The global wine market holds up despite decades-low production. Despite the decline in global production, trade flows remain strong, and Italy’s adaptability emerges as a model of stability.
  • Portugal activates an emergency fund for Douro winemakers. €15 million has been allocated to support small producers, dispose of surpluses, and initiate structural reforms in the sector.
  • Growing Innovation: Grape Exosomes Market to Double by 2031 Growing demand in the health and beauty sectors is driving the prospect of the market doubling within a few years.

 

Prices & Harvest

  • Italy : 2025 harvest estimated at 45 million hectoliters (9.5% on 2024), with good quality but concerns about US duties at 15%.
  • Tuscany : production expected at around 2.4 million hl , slightly down (from 2.7 million in 2024), with an organic share of 13-15% (10% per year).
  • Italian stocks : down 8.8% compared to June, with the sharpest drops in PGI and table wines.
  • Bulk wine market : In Chile, the harvest is down by around 25%, pushing prices higher and encouraging more early buying.

Ideas for professional posts

  1. Title: “Italy 2025: A growing harvest and exports contested between opportunities and US tariffs” Angle: How to use the positive production forecast to support strategic dialogues with foreign buyers and diversify markets, despite the new tariffs.
  2. Title: “Structural Resources for the Douro: Lessons for Italian Wine” Focus: Explain how the Portuguese emergency fund can inspire similar mechanisms (private and public) to support struggling wineries at the local and community levels.
  3. Title: “Innovating with Science: Grape Exosomes and New Paths to Value Beyond the Bottle” Angle: Highlighting the ability to open new segments—health, beauty—through technological innovation, offering a valuable perspective for strategic partners.

Morning report for Sunday, September 9, 2025

with:

Here’s our updated morning report on the world of wine and wineries, designed as a strategic foundation for a professional post.

Key Updates

  • US Study on Alcohol Risks Withdrawn The US Department of Health has withdrawn the “Alcohol Intake and Health Study,” which linked even just one drink a day to health risks, fueling uncertainty about future nutritional guidelines.
  • Nigeria’s wine market is growing. Weekly consumption has reached 7%, with an annual market of approximately 28,000 tons. Demand is driven by imports, primarily from France, the USA, Spain, South Africa, and Italy.
  • Chianti diversifies export markets In response to US tariff threats, the Chianti Consortium is pushing for new export outlets: South America, Asia, Africa, the Middle East, and Canada.
  • Valpolicella under tariff stress The exclusion of wine and alcohol from the EU-US tariff shield entails a 15% duty, with an estimated impact of up to €317 million annually on mainstream wines such as Valpolicella and Ripasso.
  • Strategic Acquisitions in California Natural Wine Overshine Collective, led by David Drummond, has acquired Reeve Wines and Martha Stoumen Wines while retaining the founders involved—a symbolic value in the hybridization of tech and wine.
  • Artificial Intelligence at the Service of Sustainability A recent study highlights how AI (predictive analytics, computer vision, chatbots) is already being used to optimize irrigation, production, and food and wine tourism, making wineries more efficient and attractive.

M&A Radar

  • Overshine Collective (David Drummond) : Acquisition of Reeve Wines and Martha Stoumen Wines in California. Strategy focused on natural wines and emerging brands. Founders still in the spotlight.

Ideas for Professional LinkedIn Posts

TitleAngle
“Chianti rethinks exports: how to diversify between geoeconomics and tariffs”analyzes the strategic choice of looking towards emerging markets as a proactive response to US difficulties.
Valpolicella under attack: dramatic tariffs, what can a trusted advisor do?shows how to support with a medium-term strategy, protecting brand value and resilience.
“AI Enters the Cellar: From Vineyard to Tourist, the Sustainable Revolution”It tells how technology is becoming a concrete lever for efficiency and customer experience, not just digital hope.