on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

• Italian exports show mixed signals: in the first six months of 2025, Italy recorded an increase in value (1.5% to ≈ €2.8 billion) and in volume (2.1% to ≈ 703.5 million litres).
• On the US market, however, a dramatic decline is evident: in the months of July-August 2025, Italian wine exports to the USA fell by -28% in value compared to the same period in 2024.
• Harvest production in Italy is estimated at around 47.4 million hl for 2025, an increase compared to 2024.
• Grape prices in some regions are reaching new levels: for example, in Umbria, Sangiovese 2025 is valued between €26-30/quintal; Merlot/Cabernet between €28-30/quintal; and Sagrantino DOCG prices reach €100-140/quintal.
• The bulk wine market shows a certain balance: in Italy and globally, the value is substantially stable thanks to the increase in the average price (2.1% to €0.78/litre) despite a slight drop in volumes.
• M&A activity in the wine sector is slowing significantly: deals announced for 2025 remain marginal, and most operators are waiting for clearer terms. Innovation and sustainability remain crucial drivers: a recent study highlights how AI and sensors applied to vineyards, production, and wine tourism are becoming key drivers of competitive advantage.

M&A Radar

• Known deal: Castel-Vins (French group) acquires 100% of Tannico (Italian online wine and spirits platform, previously owned by Campari Group and Moët Hennessy) – announcement October 20, 2025.
  • Geography: Italy → France / digital wine distribution
  • Size: Not publicly disclosed
  • Note: This signals that digital distribution and the logistics platform are strategic targets, even more so than pure production assets.

Prices & Harvest – Mini Box

Harvest 2025

• National estimate Italy: ~47.4 million hl (8% vs 2024)
• Tuscany Region: 2025 production forecast of ~2.4 million hl, down from ~2.7 million hl in 2024 (quality production choice)
• Grape conditions: “extraordinary concentration and health” reported for some varieties in Italy.

Grape prices (some regions/varieties – Italy, updated to October 2025)

• Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg.
• Umbria: Sagrantino DOCG ~€100-140/quintal.
• White Umbria: Trebbiano ~€22-26/100 kg; Grechetto ~€30-35/100 kg.
• Bulk wine average value in Italy: €0.78 per litre (~2.1% vs. previous period)

Trends & operational notes

• Despite good production, a surplus is looming in some areas – there is a risk of margin erosion if quality and differentiation are not addressed.
• In the bulk segment, oversupply is pushing for consolidation and the search for efficiency.
• For exports, the contraction towards the USA signals the urgent need to diversify markets and strengthen direct channels/premium brands.

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

• Italian exports show mixed signals: in the first six months of 2025, Italy recorded an increase in value (1.5% to ≈ €2.8 billion) and in volume (2.1% to ≈ 703.5 million litres).
• On the US market, however, a dramatic decline is evident: in the months of July-August 2025, Italian wine exports to the USA fell by -28% in value compared to the same period in 2024.
• Harvest production in Italy is estimated at around 47.4 million hl for 2025, an increase compared to 2024.
• Grape prices in some regions are reaching new levels: for example, in Umbria, Sangiovese 2025 is valued between €26-30/quintal; Merlot/Cabernet between €28-30/quintal; and Sagrantino DOCG prices reach €100-140/quintal.
• The bulk wine market shows a certain balance: in Italy and globally, the value is substantially stable thanks to the increase in the average price (2.1% to €0.78/litre) despite a slight drop in volumes.
• M&A activity in the wine sector is slowing significantly: deals announced for 2025 remain marginal, and most operators are waiting for clearer terms. Innovation and sustainability remain crucial drivers: a recent study highlights how AI and sensors applied to vineyards, production, and wine tourism are becoming key drivers of competitive advantage.

M&A Radar

• Notable deal: Castel-Vins (French group) acquires 100% of Tannico (Italian online wine and spirits platform, previously owned by Campari Group and Moët Hennessy) – announcement October 20, 2025.
  • Geography: Italy → France / digital wine distribution
  • Size: Not publicly disclosed
  • Note: This signals that digital distribution and the logistics platform are strategic targets, even more so than pure production assets.

Prices & Harvest – Mini Box

Harvest 2025

• National estimate Italy: ~47.4 million hl (8% vs 2024)
• Tuscany: 2025 production forecast ~2.4 million hl, down from ~2.7 million hl in 2024 (quality production choice)
• Grape conditions: “extraordinary concentration and health” reported for some varieties in Italy.

Grape prices (some regions/varieties – Italy, updated to October 2025)

• Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg.
• Umbria: Sagrantino DOCG ~€100-140/quintal.
• White Umbria: Trebbiano ~€22-26/100 kg; Grechetto ~€30-35/100 kg.
• Bulk wine average value in Italy: €0.78 per litre (~2.1% vs. previous period)

Trends & operational notes

• Despite good production, a surplus is looming in some areas – there is a risk of margin erosion if quality and differentiation are not addressed.
• In the bulk segment, oversupply is pushing for consolidation and the search for efficiency.
• For exports, the contraction to the USA signals the urgent need to diversify markets and strengthen direct channels/premium brands.

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

• Italian wine exports in the first seven months of 2025 show a slight decrease: -0.9% in value and -3.4% in volume.
• In the first six months of 2025, Italy saw an increase in exports: 1.5% in value and 2.1% in volume (≈ €2.8 billion, 703.5 million litres).
• Globally, wine exports are expected to decline by approximately -2.3% in the first half of 2025 due to a competitive environment and pressure on foreign markets.
• On the harvest front, Italy is estimated to produce around 47.4 million hl in 2025 (8% more than in 2024) with healthy grapes.
• Grape prices in some regions: in Umbria, Sangiovese ranges from €26-30/quintal, Merlot/Cabernet from €28-30/quintal; for Sagrantino, up to €100-140/quintal.
• Viticultural innovation: smart technology, robotics, and AI applied in the vineyard and cellar are becoming strategic tools for quality and sustainability.
• European wine and spirits M&A activity is slowing sharply, reaching its lowest levels in decades.

M&A Radar

• Deal: Acquisition of Oregon-based Stoller Wine Group by Copper Cane Wines & Provisions – US premium segment. Source: June 15, 2025. (Rumor/Trend) – The number of M&A deals in the wine/spirits sector is sharply declining: 7 wine transactions in H1 2025 vs. higher volumes in previous years.

Prices & Harvest – Mini Box

Harvest 2025

• Estimated production in Italy ~47.4 million hl (8% vs 2024).
• Note: good general conditions, optimal concentration and health of the grapes in many areas.
• In Tuscany: forecast of a voluntary reduction in yields from approximately 2.7 million hl to 2.4 million hl for each quality.

Grape prices

• Umbria: Sangiovese ~€26-30/100 kg; Merlot/Cabernet ~€28-30/100 kg.
• Veneto/Vicenza (DOC): grapes ~€40-60/quintal.

Trend

• Despite a good harvest, grape prices are showing downward pressure in some regions due to potential surpluses and critical foreign markets.
• Technical innovation and quality can be levers for differentiation and improved valorization.

on the main news in the world of wine and wineries, with a strategic eye for those working in the sector.

Major updates

• Italian wine exports in the first seven months of 2025 recorded a slight decline: -0.9% in value (≈ €4.63 billion) and -3.4% in volume (~1.23 billion liters). The US market is in negative territory (€135.4 million from €183.8 million a year earlier).
• Italian exports in the first six months of 2025 showed a modest increase: 1.5% in value and 2.1% in volume.
• Italian exports to the United States in the summer months (July-August 2025) show a drastic drop of -28% in value compared to the same period in 2024, despite producers having reduced average prices.
• In the innovation/viticulture segment, an academic study highlights that the adoption of AI (machine learning, computer vision) is growing in the viticulture sector to optimize irrigation, vineyard monitoring, and smart production.
• For the 2025 harvest, Italy is estimated at ~47.4 million hectoliters (8% compared to 2024) with healthy grapes, but in a context of uncertain global demand.
• In the M&A/technology segment, Enartis and Parsec have signed an agreement to create a globally integrated player specializing in winemaking automation solutions.
• At the European level, M&A activity in the spirits/wine sector is at a 27-year low: reasons include low operating liquidity, complex logistics, and a focus on efficiency/distribution.

M&A Radar

• Deal: CASTEL-Vins acquires 100% of Tannico (an Italian wine e-commerce platform) from Campari Group and Moët Hennessy. Source: 20 Oct 2025.
• Deal: Enartis Parsec signs global integration agreement (automation/control winemaking solutions). Source: 7 days ago.

Prices & Harvest – Mini Box

• 2025 harvest: Italy estimated at ~47.4 million hl (8% vs 2024) thanks to positive general conditions.
• Grape prices (Umbria): Sangiovese sold for approximately €26-30/quintal , Merlot/Cabernet ~€28-30/quintal; approximately ‑30% less in value compared to the previous year.
• Bulk wine price: in Italy – for example Toscana rosso ≈ €200/hl, organic Maremma rosso ≈ €155/hl.
• Regional Notes: Although production is increasing, some areas are reporting potential overstocking and slow markets.