Cantina Saffirio regarding wine tourism proposals to discover and taste in depth Barolo and the Langhe territory.
In Castelletto di Monforte d’Alba, where Barolo is born among ancient hills and deep silence, the Saffirio winery, which is part of Brave Wine, the wine holding company founded by the entrepreneur Renzo Rosso, chooses to transform hospitality into a natural and conscious gesture.
Here, wine tourism is not a trend to follow, but the concrete extension of an idea of wine that focuses on people, the landscape and time: time to listen, to understand, to savor. It is with this spirit that the company has built over the years a hospitality project capable of telling not only about the wines, but also about the philosophy that generated them, through experiences designed to experience the cellar as a place of relationship, discovery and shared memory. A project born from the desire to open up to those seeking authenticity and depth, and to do so with proposals that combine storytelling, tasting and immersion in the territory.
This is where the Gold Wine Experience comes from, the most intense testimony of this approach: not a simple vertical, but a journey through five vintages of Barolo chosen between 1978 and 2020, selected from the company’s historic reserve. A journey that speaks of soil, seasons, evolution, and that returns in every glass the value of time and the coherence of a production vision handed down for over two centuries. Before the tasting, the visit to the vineyards and the cellar allows you to fully understand the silent work that lies behind each vintage: a work that is rooted in respect for nature and is nourished by attention, listening and precision.
With the Barolo Experience , however, the story expands to embrace the entire history of the winery: from the first steps on the hills of Monforte d’Alba of the Saffirio family, to the discovery of the individual vineyards, up to the tasting of the four different interpretations of Barolo produced today through the Cru Castelletto Persiera, Ravera, Perno and Barolo Riserva Millenovecento48 . It is a way to enter the beating heart of the company, touch the living material of wine and understand first-hand what it means, even today, to preserve an iconic denomination with an eye to the future. For those who wish, it is possible to complete the journey with a selection of cured meats and cheeses, to make the experience even tastier.
Finally, from April to October, the Pic Nic nelle Vigne offers a moment of freedom among nature, silence and horizons of beauty: after the guided tour and tasting of four labels, guests receive a lunch box designed for two people, complete with a bottle of Barbera d’Alba Superiore and a Saffirio-branded corkscrew to take with them among the rows for a moment of authentic conviviality, to be experienced independently under the Langhe sky.
A new development created thanks to the investments made by Brave Wine, the company has recently inaugurated a new tasting room with an adjoining kitchen, a modern and functional space designed not only to host classic tastings, but also private or corporate events, thanks to the possibility of collaborating with selected caterers. A refined environment integrated into the context of the estate, where hospitality is warm, discreet and personalized
In a time when the word “experience” risks losing its meaning, Saffirio restores it to its fullest meaning: that of a profound encounter between wine and those who taste it, between the territory and those who pass through it. An invitation to slow down, listen, understand. And to take with you, at the end of the visit, not only a bottle, but the memory of a shared time, of an authentic story, of a land that lets itself be discovered in small sips.