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Morning Wine Report for September 1, 2025

with:

“Italian Wine Today: Resilience Between Markets, Innovation, and Sustainability”.

  1. Campania on the Rise: Volcanic Terroir and Rediscovered Native Grape Varieties Campanian wines are benefiting from the resurgence of native grape varieties such as Fiano, Greco, and Aglianico, thanks to a fertile terroir and ambitious producers.
  2. US 15% tariffs on EU wine effective August: a complicated scenario for Italian exports. Effective August 1, 2025, the United States has imposed a 15% tariff on European wines and spirits. This represents a blow to a key market for Italian wine.
  3. Post-Pompeii: Ancient Viticulture Meets Modernity In Pompeii, a twenty-year collaboration began between the Archaeological Park and Tenute Capaldo to produce wines according to Roman techniques, combining historical heritage and contemporary taste.
  4. Wine tourism: a challenge won between experiences and strategic business. There are over 14.5 million food tourists in Italy: for 38%, a visit to a winery is essential, and 71% willingly participate in guided tastings.
  5. AI and Sustainability: Wine Tourism and Production Redefined Recent studies highlight how Artificial Intelligence is transforming viticulture and wine tourism through intelligent vineyard management, optimized irrigation, chatbots, and virtual tastings.
  • #ResilientExport
  • #InnovativeWineTourism
  • #WineThatGuides

Strategic conclusion

Italian wine demonstrates remarkable resilience: regions like Campania are renewing their reputation with native grape varieties, while wine tourism remains a strategic lever with solid numbers. However, new US tariffs are forcing a rethink of export strategies. At the same time, the integration of technological innovations like AI and the valorization of cultural heritage represent concrete levers for maintaining international leadership. In this context, your decades of experience and strategic vision are vital decision-making resources: turn these challenges into competitive advantages.

Morning Wine Report for August 31, 2025

with:

“Italian Wine Today: Resilience, New Horizons, and Digital Sustainability”.

  1. Inventories and domestic consumption under pressure. Italian wineries still held 43.6 million hectoliters of stocks at the end of June: a complex reserve to clear. Domestic consumption continues to slow, primarily due to health concerns and stricter regulations.
  2. Exports to the USA: held up in the first half of the year despite a slowdown in June. The first half of 2025 saw Italian exports to the United States grow by 2.5% in value (€1.05 billion) and 7.5% in volume (188.9 million litres), although a slight decline was recorded in June.
  3. Positive long-term trends: exports and sparkling wines on the rise. Mediobanca reports a very slight growth of 1.7% in total revenues and 2% in exports for 2025; sparkling wines lead the sector with 4.4% of revenues and 6.1% of exports .
  4. Global consumption trends: luxury on the rise Entry-level wines and low-end sparkling wines show a –6% in sales, while wines over $40 show a remarkable 47%.
  5. Wine tourism and digital advancement: the future is experiential and smart. Italian wine tourism is booming with programs like “Cantine Aperte in Vendemmia” (Open Cellars for Harvest)—tours, tastings, workshops, and activities for families and young people. Furthermore, digital sustainability applied to viticulture, production, and tourism (chatbots, virtual tastings, smart irrigation) is rapidly expanding.
  • #ResilientExport
  • #PremiumWine
  • #DigitalWineTourism

Strategic conclusion

Italian wine is navigating a challenging period: high inventories and declining domestic consumption require rapid strategic responses. However, exports remain resilient, especially to the US, while the premium segment offers room for growth. The recovery depends on leveraging niche markets, wine tourism experiences, and the intelligent adoption of technology. As a trusted partner , your strength lies in transforming these challenges into high-value, highly effective operations.

Morning Wine Report for August 30, 2025

with:

Italian wine trend 2025 today.

“Italian Wine 2025: Between Tariffs, Emerging Markets, and Digital Sustainability”

  1. US tariffs at 15%: a real pressure on exports
    • From 7 August 2025, European wine will be hit by 15% tariffs in the US, with shipping deadlines extended for temporary protection.
    • The most exposed denominations, such as Prosecco, are considering rapid strategic choices.
  2. US exports still growing, but diversification is needed
    • In the first 5 months of 2025, exports to the United States increased by 5.7% in value (approximately €838.7 million), compared to a global decline of –0.8% (€3.2 billion).
    • Consortia such as Chianti and Prosecco producers are accelerating their expansion into South America, Asia, the Middle East, Africa, and Canada.
  3. High inventories and a struggling domestic market
    • Inventories remain critical: 43.6 million hl as of June 30, 2025, with wineries already reducing yields to avoid excesses.
    • Domestic consumption, especially among young people, is declining due to health-conscious choices and more restrictive regulations.
  4. Premium exports and sales dynamics promise momentum
    • Mediobanca analyses indicate an estimated growth of 1.7% in total revenues and 2% in exports for 2025, with sparkling wines in the lead (4.4% revenues, 6.1% exports).
  5. Wine tourism 4.0 and digital sustainability as critical levers
    • Wine tourism remains a strategic lever: multisensory experiences, personalization, and post-Vinitaly digitalization are at the heart of the wine tourism recovery.
    • Furthermore, recent studies report the positive impact of Artificial Intelligence on sustainability, production, and the wine tourism experience.
  • #ResilientExport
  • #EmergingMarketsStrategy
  • #DigitalWineTourism

Conclusion

Italian wine faces a crucial moment: US tariffs are putting pressure, but the American market is holding firm. The structural surplus requires rapid decisions regarding inventories and returns, while premium performance offers hope. Revitalization requires new markets, wine tourism synergies, and digital innovation. As a trusted partner with vision and execution, your strategic advantage lies in transforming these challenges into high-impact, high-value operations.

Morning Wine Report for August 29, 2025

with:

“Italian Wine 2025: Challenging Tariffs, New Markets, and Technological Sustainability”.

  1. US tariffs at 15%: a concrete risk for Italian exports
    • Starting from August 1, 2025, a 15% tariff will come into force on European wine, with no exemptions for Italy.
    • According to UIV, the estimated impact could reach up to 317 million euros over the next 12 months.
  2. Exports to the United States still solid, but diversification strategy urgently needed
    • In the first five months of 2025, exports to the USA grew by 5.7% in value (approximately €838.7 million), despite tariffs.
    • Chianti and Prosecco producers are looking to South America, Asia, Africa, the Middle East, and Canada as alternative strategic outlets.
  3. Complex global markets: certain weakness in real consumption
    • The first quarter of 2025 reports a -9% of exports to non-EU countries in volume , and a real drop in consumption in the United States, Germany and the UK.
    • Stocks remain high: approximately 39.8 million hl as of July 30, 0.5% compared to 2024.
  4. Emerging trends: new tastes and a focus on sustainable innovation
    • Interest in native varietals, canned wines, chillable reds, orange wines, and “food-first” rosés is growing; social conversations about Italian wine are growing by 0.97% YoY .
  5. Sustainability 4.0: AI Enters the Winery and Wine Tourism Industry
    • Recent studies highlight how Artificial Intelligence can optimize vineyard monitoring, irrigation, production, and the wine tourism experience with chatbots, virtual tastings, and personalized systems, supporting efficiency and territorial value.
  • #ExportConscious
  • #EmergingMarketsStrategy
  • #SustainableInnovation

Conclusion

Italian wine faces a crucial moment: tariffs on the US market pose a strategic pressure, but the resilience of exports still allows for recovery. The real challenge is to diversify with coordinated systems towards new markets, respond to stagnant real consumption, and manage inventories. At the same time, value creation today relies on innovative consumer trends and AI-driven sustainable innovation. Your role as a trusted partner , with solidity, vision, and the ability to orchestrate complex operations, becomes crucial to transforming these factors into high-impact strategic choices.

Sources with dates

  • US tariffs 15% from August 1, 2025; estimated impact up to €317 million:
  • US exports 5.7% value (Jan-May 2025):
  • Diversification towards South America, Asia, Africa:
  • Extra-EU exports -9% volume first quarter 2025; stocks 39.8 Mhl as of July 30:
  • Consumer trends 2025 (chillable reds, orange wines, etc.; social 0.97%):
  • AI for sustainability and wine tourism: